Three tube who is king: Content + outside Chain + method

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The title looks, very clear, today also mainly from three aspects to talk about their views! believe that do seo all know "content for the king, outside the chain for the Emperor", as for it from the mouth of WHO, estimates also can not be verified! Let's talk about the correctness of this sentence first! First look at a Web site from scratch to go through the process, Here is a general summary of the following points:

Suddenly have an idea, may be the hobby, may be the future life relies on, may be other, in short I want to do a website! With an idea, I need a concrete and operable solution that can be not a document form but needs to have! If you have a plan, you can stand. You can choose the Open source program and free template, you can also design! This involves the code, some people say is the bottom of the idea of optimization! Site file OK, is the domain name, space problems, this is not difficult, rich have no money are suitable!

Upload the site is waiting for the search engine included in the process and further to do long-term SEO battle process, this period is the most estimated content + outside the chain, as to why the chain of content, we can compare the site to a person, the content is nutrition, the chain is interpersonal! To survive in this society, Both are indispensable, the website is also so! After that is the continuous optimization, constantly looking for weak, continuous analysis of the advantages of opponents, and constantly do long tail words and so on ...

From the above steps, we can come to a conclusion: first of all, to have a holistic concept of the site, followed by the source level into the SEO elements; and then there is a good carrier; the 4th content + outside the chain + Method! On the surface, there's not much to say. But why is it so obvious that a lot of people can't do what they want? The seemingly correct text is often because we are trapped in the literal meaning of the word!

"Content for the king, outside the chain for the Emperor"? I can constantly create content, create outside the chain, others do one, I do three, why in the end or inferior to other people in the top? To solve the problem of the fundamental point of the content + outside the chain + approach to start! First, let's look at the content first! Content on the surface is to add content to the site, But what kind of content do you choose? How do I choose content topics? How to create so-called high quality content? It's all about "methods"!

What we are talking about here is relative to two aspects: one is the website, the other is the webpage! Web page and the relationship between the site, we do not have too tangled! For a website, its content is composed of tens of thousands of pages, can include all the pages of a common theme is the theme of this site, not as Sina-news station , 4399-Game station, Taobao-shopping station, and so on! For the Web page, its content is much simpler, is the text meaning of the page theme, a normal page always has a clear topic content or central idea, in our primary school era in the summary of the central idea, search engine can also sum up! Therefore, To make a Web page have a good content, it is necessary to ensure that the central idea of this page is clear, exclusive, reading value! To make a site have a good content, tens of thousands of pages have their own independent valuable central theme ...

Then we are talking about the outer chain of the Queen!

Outside the chain is also external links, related to the construction of the chain of articles have been countless, the method is so much, how to use all the personal opinion! The chain is still the same as the content can be differentiated to the Web site and the Web page, most of our grassroots webmaster in doing outside the chain when the accident is basically concentrated in the home page, Because the high weight of the home page is well-known, so why the high weight of the home? Frankly speaking, is not the webmaster to give it the chain and the most of the chain? A site has a part of the weight page, defining the weight of the page is a major criterion is whether the whole station has the link to this page, if for a weight page more external links to stimulate , I think more than the weight of the homepage is also not, remember the home page is just a webpage! Why don't we talk about the chain today? What is the high quality of the chain? Just look at the so-called outside the chain of the real role! We first answer a question: what is the outside chain to do, why to give a page to do outside the chain? Look at Google and Baidu's optimization guide said outside the chain is equivalent to the page of a vote, the more the chain more votes, the higher the weight, this is true! But in essence we do outside the chain mainly to let more people understand us, from more ways to know us, so that more interested in our people to join us, Discuss our ... From this point, we can draw an important feature of the chain: relevance! And to do the real purpose of the chain, targeted to do will be accurate!

The final Method! On the method, basically do a website always have to run through the idea of the method, do not pay attention to the method of hard work, has not been suitable for the current social form! Back to our title [three tube who is king: Content + outside the chain + method], in fact, there is no king between the three, All need to be based on the site's most original purpose and needs to go step by step!

Article by http://www.haier2010.com/original, reprint please keep! Written in the last words: we learn one thing or read other people's experience, but also do not forget to explore the nature of this thing, can not listen to the wind is the wind listen to rain is rain, completely not into their own thoughts, Always into a misunderstanding, all things to think, will not be negative you think!