Three types of Facebook and cases

Recently, there have been more and more discussions about the F-commerce on Weibo , and many brands abroad have tried it on Facebook. The so-called F-commerce, that is, through Facebook to sell goods.

My definition of F-commerce: Corporate branding leverages the Facebook user base, through Facebook's social profiles and social components, to make it easier for users to interact, share, and communicate with their Facebook friends.

F-commerce actually has the following three basic types:

1.Facebook shops, retailers open shops directly on Facebook, which is f-stores;

2. Embed some features of Facebook on e-commerce sites, such as login, liking, open atlas, etc.

3. Incorporate Facebook features into the physical stores (such as trying clothes in a physical store fitting room to send photos to Facebook for friends to comment on, as well as Facebook's group buying service).

Three kinds of f-stores

This article is to say is the first type of F-commerce in the Facebook Store (f-stores). And there are three kinds of shops.

One is that this is a browsing-style Facebook store where users can see information about goods, such as pictures, prices, and so on, rather than buying directly.

Like Best Buy's Facebook store, Facebook users browse the product information at Best Buy's Facebook store, view other users ' comments and comments about the items, and ask their Facebook friends for advice on their products. If you want to buy, you will still jump to the best Buy Main Stand up to purchase.

The second is a fan shop--a type of Facebook store designed for fans, with exclusive privileges for Brand fans, such as the privilege of buying a small amount of goods for limited hours.

such as Lady Gaga F-store and nine West F-store, who offer fans exclusive privileges through Facebook stores, give preference to goods that are not listed in the physical store.

The third is the real Facebook store-where users can get the same experience as other e-commerce sites, and users can buy goods without leaving Facebook.

There are a lot of examples of this type of Facebook store, and I think as F-commerce becomes more popular, more and more businesses will use this type of store, allowing users to buy goods without leaving Facebook and sharing their Facebook friends.

Such examples, such as the UK's most popular fashion shop asos.com, have Facebook stores on Facebook that are highly welcomed by users who can make purchases without leaving Facebook, as they do on e-commerce sites.

Reference article: http://socialcommercetoday.com/f-commerce-store-roundup-32-notable-big-brand-facebook-stores-screenshots/