Three typical case analysis of link optimization in website

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As we all know, site optimization In addition to daily article updates, the author thinks that the reasonable connection structure is the key to the website optimization, in fact the website structure on the logical structure, we are most concerned about is the layout and optimization of the links in the site, today I am responsible for the three sites for the case and everyone detailed analysis, In-site link structure optimization to pay attention to what the details of the problem, good, gossip short continuation we enter today's theme.

First, the normalization of URL addresses. Let's take a look at two pictures first.

It's not hard to see through these two pictures also is the website column, a blue nephrite net URL address very concise, and very brief, its address naming rule is also Lan Tanyu these three words Pinyin, conforms to the spider to recognize the pinyin this grasping habit, but another website its optimization is somewhat not very satisfactory, The URL address takes the default automatically generated address, the address is very long and it is also mixed with the build date, in terms of the link depth is very unfavorable to spiders for URL address crawl, the same is two sites, they are in the site after the online optimization of the details of the detail we can be clearly distinguished height, so, So I suggest that the Web site before the normalization of the URL address is the link optimization seoer to grasp the first pass, we do not seek the address of how short, at least a URL allows users and spiders at a glance to see this article belongs to which classification, the general meaning of what, Remove some useless spiders, such as date, nonstandard directory naming, and so on, do this for URL normalization is enough.

Second, the rational use of breadcrumbs to make the link a layered sense.

We know that the site optimization process in addition to the site structure of the qualitative and URL normalization, the following we need to pay attention to another detail of the problem is breadcrumbs navigation, we carry out through the image analysis,

It's not hard to see through the two charts below. The two sites in the Navigation link optimization is commendable, because are used to generate static pages of the system, so, breadcrumbs navigation is very clear, Lan Tanyu This site we see, the current Location: Xi ' an Lantian Jade Net home > Lan Tanyu. Another site is also very clear navigation, current location: Lantian Soup Valley Travel Home > Lantian Soup Valley Hot Spring Attractions > Lantian Soup Valley Hot Springs. Why pay attention to the reasonable optimization of bread crumbs navigation? We know that the Web site breadcrumbs not only facilitate the spider crawl efficiency, there is an important goal is to site users to the effectiveness of the road, driving friends know that many traffic signs on the road, these signs although very simple, but for the driver is very important, It's the sidewalk, there can not turn around, there is no parking, these signs will be our best guide to drive, the same, breadcrumbs navigation is also user access to the logo of the site, so that users can clearly see themselves now in the site column location, very convenient for users to browse and quickly find its required columns, So reasonable to set the site breadcrumbs navigation is our site link optimization Another must do details.

Third, the website article page related article function reasonable use.

We know that with the continuous improvement of Baidu algorithm, the most important thing to optimize the site is how to do a good user experience, as a small enterprise station webmaster How we continuously increase the content of the site through the site function of the user's viscosity, I think the relevant article is that we can effectively use the typical case, we first look at the diagram,

We can see clearly from these two diagrams, both sites in the article within the reasonable use of the relevant article tags, which are both worthy of our affirmation, the relevant article is not only to enable readers to read an article when they can guide their attention to our more articles lower other related articles link, More importantly, let spiders crawl more URL addresses, we know how to make the site article the first time can be spiders caught, outside the station optimization We do not talk about, spiders crawl pages are reflected through the form of links, whether we update any article, the bottom of the relevant articles will appear in front of the spider, This can greatly improve our page is the probability of spider access, of course, the article by spiders better included on the obvious.

OK, today I share with you to this side, the author thinks that website optimization is a detail work, we optimize the process of the site should not be some pipeline-like optimization of the concept of limited, more time is in the analysis of the connection of our website composition, because the connection is the most basic components of the Internet, The connection is also the most basic element of the website, the same is the website different connection structure to the spider visits the website the efficiency influence is obvious, sometimes the website on-line only then is in the so-called optimization theory unceasing wandering, actually did not seriously analyze our own website in the detail aspect to be unfavorable to the optimization flaw, A lot of time webmaster complained about the low weight of the site, the ranking is poor, in fact, sometimes not only the content and the chain problems, and constantly analyze the details of the station, to observe other people's website, from the details of the station, such optimization can be more lasting more stable, the above article from Lantian Original webmaster nets, reproduced please indicate the author copyright information, thank you for your cooperation.