Three values of rich media in network marketing

Here from the network marketing three aspects to explain rich media, that is, rich media in brand marketing, interactive marketing and 2.0 marketing plays a very important role.

The marketing realm pursued by the portal website

First of all, I think the rich media for brand marketing to create a network of advertising to maximize the value of the opportunity.

Why? China's portal as a communications brand has three levels of value. The first level is attention marketing, since 99, China's Internet portal began to develop, attention marketing is the most mentioned nouns. At this time the portal network is for the enterprise marketing strategy to do the most basic service; the second aspect is the influence marketing, its significance lies in, along with the network media development, the network media itself has the influence and the authority, this naturally also brings the enterprise which spreads in this media, the highest level should be the brand marketing. Brand marketing should be said as a media, its business value to reach the highest end. Mainly relies on the network media own brand, produces with the Enterprise brand and the product brand substitution effect. In this industry, the same is the leading enterprises, with the media to carry out strong cooperation, relying on the powerful media brand, the corporate brand has played a role in promoting. In China's top portal, tireless investment, the pursuit of the highest level of such a marketing.

Re-evaluation of the value of network advertisement in Rich media

Network advertising is also a kind of advertising, in the impact of audience psychology, in promoting brand image, promote sales performance in this respect, and traditional newspaper advertising, television advertising, radio advertising, including outdoor advertising, in essence, play the same role for the audience mentality. Therefore, the network advertisement is to use the new form to embody the old idea. Online advertising has a little more to emphasize, with old standards and new values. What do you mean? This is related to an ad overall value reserve for the issue. Network advertising, since it is advertising, it applies to all the traditional advertising evaluation criteria, but in the way of technology and statistics in principle there will be some differences.

The biggest contribution of rich media to online advertising is the value of a unique online advertising reassessment.

The network advertisement is very strong mandatory characteristic, it and the strong media to the audience heart influence is equal. From Sohu created a few network advertising cases such as "life everywhere not Olympic", the paper group into the logical basket of public service ads, as well as the World Cup during the design of a rich media advertising, can see, rich media on the psychological impact of the audience is very large. It takes the product recommendation that the customer needs, and the recommendation content manifests in the advertisement, thus causes the network advertisement to the traditional appraisal standard, namely the CPM Standard carries on the regression.

Innovative forms of expression and unified evaluation criteria, these two first-glance looks like a paradox. In fact, the form of innovation is the development of network advertising, and the unified evaluation standards is the survival of network advertising.

Why? For example, manufacturers, advertising agencies will obviously feel, now more and more customers want to use one or very simple criteria to evaluate the advertising effects of various types of media, which involves the problem of network monetization. As a network advertising, in the evaluation of standards and values, I think it is also very necessary to the traditional evaluation criteria to close or return, so that advertisers can be more simple evaluation of this form of advertising.

The so-called commodity value is the undifferentiated human labor which condenses in the commodity. The value of advertising is what is condensed in advertising to the advertising audience without a different psychological impact. From this level, the rich media compulsory transmission characteristics, for advertising media to reassess the opportunity to provide a very good example.

Rich Media provides more interactive elements

An important development direction of rich media is to seamlessly integrate with website content. Open the rich media to explain that the Internet is a dedicated network form, the Internet has so far been the only interactive characteristics of the media form. The important difference between the rich media advertisement and the ordinary network advertisement is also that it has the strong interactive nature. The integration of rich media and content represents a new development direction of rich media. From the point of view of interactive marketing, Rich Media provides more interactive elements for our traditional graphic Internet content.

With the seamless combination of content can be more rich media ads become experiential marketing, more easily accepted by our advertising audience. For example, this auto show, we have made interactive experience for customers rich media ads.

Rich media embodies the core value of Web2.0

Since 2005, a term has begun to appear on the internet and spread quickly, that is, WEB2.0. The forced transmission of rich media advertising and WEB2.0 should be incompatible, but why the rich media advertising embodies the WEB2.0 of the most core value? WEB2.0 Interpersonal Communication has created a new invisible and limitless communication space for Internet communication, and WEB2.0 more interpersonal communication and promotion. From the spread, rich media as a creative, interactive, and very interesting advertising, in the WEB2.0 marketing platform can be very low-cost, or cost-free marketing. In the future, rich media can merge with WEB2.0 is a very good marketing point.

You don't miss out on more stuff, rich media is a good start.