Three ways to promote the soft text into the user's heart

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Soft Wen Nowadays more popular promotion this is undeniable. Many large stations often write soft text to promote their new products. And the origin of the soft text is that year's brain platinum promotion. Since then, the promotion of soft text into the era of rapid development. Compared to the rigid advertising, soft text to the point of the advantage is to the original hard advertising decentralized, so that users are not easy to detect this is advertising, making it easier for users to accept such promotional information. Today, I share three ways to let soft text live in the hearts of users without being ostracized:

One, the soft text lets the user understand easily

Another good article if the user can not understand that is a fee. Each user's ability to understand is different. Since the use of soft text to promote, then the first to write the soft text easily understandable, easy to understand the text. After all, no user likes some genteel, here to a person, where to know the ancient prose such as knowledge. If your target audience is studying ancient Chinese prose, then this should have a good effect. But for the general user of such an article to create a psychological exclusion. Even the soft text should be written according to the user's ability to understand, otherwise, the Good article also does not have the big effect, the soft text not only asks the statement to be fluent, the most actual or lets the user read after easily digest, such soft Wen can realize its ultimate promotion goal.

Second, the soft text to meet the user's appetite

Soft text is user-oriented, not their own appreciation, nature will be in writing to consider their own target user groups like what type of article. Like buying vegetables, different strokes of turnip greens. Therefore, the soft writing, we must clearly promote the user groups like the type, so that targeted soft text to promote the effect will be maximized. Many soft text promotion effect is not how the reason is not clear analysis target user group's appetite, in other words, is the original users like to see the article, you are only to the story-type article, so you can not meet the needs of users, and users will not be to your soft text to promote a cold. So, understand the user group's appetite, targeted for the appropriate soft text to promote, so that the effect is the best, maximize.

Third, the soft text to the user to bring value information

No matter what the purpose, to allow users to accept your soft text promotion, then the soft text must bring the user enough valuable information. This is the success of the soft text to promote the have, an article since can not give users valuable information, nature will not be embraced by users. Many of the soft text is to solve the problem for users, a little bit with their own promotional information. When users feel that your soft text can solve their problems or provide them with a solution to the idea, nature of the promotional information in the article will not be rejected. There is also a soft text can bring valuable information to the user through a few aspects to understand, a reading volume, this is the easiest to see the soft text has no value, because there is a need for users will click to browse. Two reprint quantity, the valuable soft article naturally also can be reproduced by the user spontaneously, this does not need to say more. Three comments, a lot of articles with a comment function, so you can see through the comments article for the user has no value, the value of natural users will also be given praise. Therefore, the soft text to promote unsuccessful, the most important thing is to see that there is no valuable information to the user.

Soft text promotion is not unfamiliar, each webmaster would like to use soft text to improve the effect of promotion, but often just fantasy. In fact, as long as the soft writing, the careful analysis of their own promotion of the user base can be very good to find a breakthrough, for some often with their own ideas to write soft text, most of them will fail or the effect of low end. Therefore, the soft text to promote more users, understand users, stand in the user's point of view to write. This article by the left-carnitine which brand http://www.jianfei163.com/exclusive feeds, reproduced please leave the link, thank you!