Three ways to prove that Lenovo's Internet transformation in the speed

Sohu Science and Technology article/Mao

This period of time, "Communication Life" (micro-letter: maoqiying) and Lenovo high-level contact more, in Barcelona MWC2015 successively to Lenovo Group senior vice President Chen Xudong, Lenovo Executive vice President Liu June engaged in a dialogue. Two days ago, after Lenovo K3 note released, Lenovo Group vice president Lenovo mobile phone global sales general manager Zhang Hui interviewed, in fact, in 2014, the author has many times with the Zhang Hui has always been exchanges.

Overall feeling, Lenovo Internet transformation in the speed, mainly reflected in the following three aspects:

1. Channels

Lenovo Le Lemon K3 Note to select the Beijing-East Electric business platform exclusive release. To this, Zhang Hui bluntly, "Lenovo in the past this period of time the main channel is in the operator and open the market." Into the 2014, saw the rapid development of the Internet, the user's purchase behavior has changed greatly. Many manufacturers are making Internet products and selling products on the Internet. ”

Jing Dong Group Vice president, Communications Mining Sales division general manager Wang Lisong also very face, "I generally do not participate in enterprise new product launch, this year we and Lenovo note strategic cooperation vision for sales of 10 million units." ”

Next, once with the Beijing-east and other electric platform large database docking, that is, sharing fan group, will become Lenovo out of the operator channel mode of breakthrough.

2. Communication

Lenovo became a trans-world entertainment overnight. K3 Note Release please to Taiwan's popular host Tsai, the scene came to a large number of entertainment industry young, large screen animation, and traditional mobile phone new releases seemingly not Amorites. This changed the previous "Orthodox" press conference, Beauty Entertainment, leadership speech, and then product analysis ...

In MWC2015, Lenovo has a red tone and a very blinking eye. And the K3 note is "yellow" (yellow tone). It may be that Lenovo intends to be populist. Earlier, Zhang Hui in an interview with the Communications Life newspaper, said it would use the media "redemption" Lenovo mobile phone. Remember the day of the release of the gold Fighter S8, with the Beijing-east signing strategy, but also attended the small from the media to Lenovo mobile phone discussion, let the industry from the media to Lenovo mobile phone "Cannon", willing to listen to Lenovo put "malicious words".

Zhang Hui said that from his own to Lenovo's all the leaders, from Yang, Liu June, have a lot of time to communicate with users. I hope you will pay more attention to their micro-letter, their micro-blog, more Lenovo products to promote to everyone. Lenovo Group at present through the new media model of the spread of the brand, can see that Lenovo advanced with the Times, is the mobile internet thinking.

3. Product

Zhang Hui said, "In the internet today, no one can see so far future." But the product is done, everything is possible. Le Meng in the internet market to be bigger and stronger. In the next 3-6 months, will grow very fast, will certainly become a bright spot in the Internet. "The author found that, in fact, Lenovo mobile phone (including Motorola mobile phone) this year the biggest change is the built-in application more, which Le Store is a selling point."

Channel, brand and product Internet, for Lenovo is a huge challenge, to truly achieve success, need to give adequate support.

1, Motorola mobile phone and Lenovo mobile phone "mutual bo" problem.

The current positioning is Motorola higher end route, Lenovo mobile phone to go younger fashion routes. As a main thousand-level cost-effective models, Lenovo Le Lemon K3 Note with the frequency of 1.7GHz 64-bit eight core processor, the so-called "true 64", but, in the mobile internet era, fashion, younger, cost-effective has become a number of mobile phone "standard", 4G era, mobile phone performance difference is gradually disappearing, High-end mobile phone survival space is getting smaller, how to Motorola and Lenovo mobile phone precision marketing, is not easy.

2, Lenovo Mobile ecosystem how to rebuild.

At present, the Magic Factory formed by Chen Xudong, is mobile internet age Lenovo Group transformation of the Internet test-bed, will enter the smart home market in the near future, September will launch its own-brand mobile phones, and Lenovo Music store to the Magic Factory operation, and Eggplant Express will be listed separately. Zhang Hui led the Lenovo Mobile team, need to use the music store applications, but also with the BAT application Platform for cooperation. We know that the pursuit of Internet products is the ultimate user experience, similar to the construction of Apple ecological chain, need to solve one-stop landing (mobile payment, platform interoperability) and so on.

3, the long-term thinking of internationalization and short-term profit pressure.

Zhang Hui revealed that Lenovo will start the 2015 of the mobile phone internationalization process, in the overseas market is also mainly to take the mode of cooperation with the local electric business channels, has begun to explore in India. During the MWC2015, I visited a flagship store in Madrid, Spain, where the sales channels still dominate. More importantly, by the postal, express aspects of the impact, coupled with the global cultural differences, the price war mode of the Electronic business model thousand machine profit space is limited. In the case of operator channel contraction, the domestic handset market is close to saturation, and opens the internationalization gate, facing the huge investment at the beginning. In the short term, facing the international market mobile phone shuffle, Lenovo can withstand, still remains to be seen.