Three-year evolution strategy of China Mobile gaming business

On the afternoon of December 9, "2009 (third session) mobile Internet Symposium", "Jiangsu mobile game product Base Director assistant" End Lin said, up to now, China Mobile has 267 officially signed game business partners. 2011 to build China's largest quality game release platform Lin further revealed that the Chinese mobile gaming business three-year evolution strategy includes: 09 is mainly to integrate the operation of the foundation, to achieve professional operation, smooth transition to the operation of the base operating mode; In 2010 we will focus on breaking the operational capabilities of the gaming business,　　Realize the community operation, create a new platform, innovate the business operation mode, dabble in the operation of PC online games, actively promote international project cooperation, announce the development and access standards of the fine games; "2011 to build China's largest quality game release platform, the establishment of national authorities designated Green Game Certification Center, and strengthen cooperation with other bases, to create mobile entertainment and fashion life Circle, the development of diversified gaming industry and entertainment creative industries." According to Lin, the 2008 global gaming industry is larger than 67.1 billion U.S. dollars, mainly including large games and portable games. Among them, the big game mainly includes PC games, stand-alone, arcade and home machine market, portable games mainly include Palm machine, PSP and mobile games.　　From the global game market distribution, the proportion of PC games is not high, accounting for only 11.2 billion U.S. dollars, mobile phone game size than the size of the PC, accounting for 15.9 billion of dollars.　　Lin pointed out that for the global mobile entertainment market, mobile entertainment market growth momentum is very strong, the game market growth rate and share have surpassed the music, especially in Europe and the United States. Domestic mobile game business development space huge end Lin said, "counter-view the domestic game market, the Chinese game market has just entered the fast growth period, the development space is huge, in the global game market is 67.1 billion dollars, China total income is 54.7 billion yuan, in the global ratio is 23%, in the domestic PC net game development momentum is very strong, Mobile games in the country accounted for only 2.4%, so there is a very large room for improvement. Under this condition, this May, China Mobile in Jiangsu set up a game product base, to the game business to carry out specialized operation. After half a year of preparatory work, in October this year, the Jiangsu mobile game base officially began to take over China Mobile's game operation work, has built up a brand-new platform, has built a specialized game topic, including the billing, the settlement set of processes, anticipates in the next 5 years, the entire game business will enter the stable mature period,　　Will enter into multiple integration, the market will grow steadily. "In addition, in August this year, Jiangsu Mobile launched a brand name called Game Frida Weekend game spree, the concept of the hope that through such an activity to integrate the quality of the game content, to do some online game activities, to provide users with such a concept, every weekend users can download mobile games, And there will be some extra surprises for the user. End Lin said.