Three-Year-old MIUI in the world of changing out of the millet mobile phone

Source: Internet
Author: User
Keywords MIUI
"Sohu It News" (Wenho) yesterday afternoon, in the Millet Beijing office, I to the Millet co-founder, MIUI's director Hong Feng conducted nearly one hours of interviews. "You get a lot of pressure when you touch him, he doesn't have a face, he says, you don't know what he thinks." But he is a very smart person. "Lei words sincerity does not deceive me!" The interview was not easy, but fortunately it was a rewarding one. (Welcome to add and wind note micro-signal: fengnote) Chatting is mainly about the changes miui are taking place. This is also related to my use of millet mobile phones and the observation of distribution channels. Miui not allowed to fall behind in the Lei "triathlon", rice chat has fallen behind, and with the fast running millet mobile phone, over three-year-old MIUI not only can not lag behind, but also must accelerate. Unlike in the past, Lei has frequently been waving flags for MIUI this year. At the August 13 Internet conference, Lei bluntly, "Millet began to do the MIUI above the ecosystem last September, when we released the V5 has been seen, with the content of the various entrances on the MIUI has been very perfect." such as our App Store, Game Center, theme market, music, video, reading (read more), browsers, (M-Currency system and cloud services), all 9 modules are already available. And we are in each of the areas related to the ecological chain in the first few market. Hong Feng also believes that MIUI has expanded to the entire biosphere by using a tool-focused ROM that optimizes user experience from 1.5 ago. MIUI the entire division has grown from 50 people at the beginning of last year, rapidly increasing the current 360-person scale. "Every functional person is relatively small compared to other vendors doing similar business. "For example, the browser team has only twenty or thirty people. It is reported that the second half of the year millet overall recruitment, MIUI accounted for a very high proportion. Out of the world of millet in Li in person in Fuzhou 91 wireless day, the Millet application store released a suitable for other systems and brand mobile phone general apk version. This should be a coincidence, Hong Feng said, and there is no need to join the fun. Different from the ROM brush machine, millet application store open, is the MIUI ecology out of the world's first step of the millet mobile phone. As for the reasons and demands, Hong Feng expressed such a view, more pragmatic: 1, we would like to know, the store is recognized by millet, can also be recognized by other brands of mobile phone users. Although on other platforms, we may be a mediocre store. "2, of course, we need more traffic." No matter how good the handset sells, but the speed of hardware production is far from the speed of the software's own expansion. In Hong Feng Heart, Millet application store in the industry can row to fourth fifth. A channel person said, in the distribution channel divide the trend, the millet mobile phone shipments will limit the Millet application store traffic scale growth speed, to fast, in addition to the acquisition is open. When I asked if it would be acquired, Hong Feng on the one hand, "The buy is bought", on the other hand, "we have a variety of ideas." Actually,The author was told that Millet did contact with pea pods. But Pea pods have recently announced their insistence on independent development. Of course, pea pods have a lot of gossip. Don't repeat it. Hong Feng to Baidu and 91 wireless integration hold a more optimistic attitude. "Baidu is a natural diversion tool, 91 is actually." In the flow control, the agreement will be good. "But at any rate, the time is open, and it may be too late." As previously said, the application store out of the world of Millet is only the first step. "We certainly need the biosphere we create to be able to step into the circle of other brand mobile users," he said. We are trying to do this thing. "Hong Feng This remark also indicated that other MIUI module and so on May jump out, especially the traffic demand huge Millet game center." But he did not give any timetable. Browsers are also possible, "you cannot predict whether the mobile Internet will suddenly enter the HTML5 era, so be prepared at all times." "But it's easy to jump out, but it's not easy to do." In addition to product user experience + Word-of-mouth marketing, millet available weight is not much, compared with other application stores, the line can even be said to be short board. Millet is not no cell phone assistant, but Hong Feng said at this stage is only to do millet users the best assistant, and no open plan. Commercial acceleration combined with the Hong Feng interview revealed the information, I combed out some figures, or comparison of dry goods: 1, MIUI month water is now about 20 million yuan (up to the end of July), four months ago this number 10 million up and down. That means a four-month increase. 2, Millet Game Center month water has more than 10 million, in MIUI income accounted for more than 50%, is the main revenue. Others come from App Store promotion and theme stores. 3, the theme store to the end of the year hope that the water to do millions of yuan scale (divided into 3:7). "The commercial pace is still more cautious, the user experience is still the first priority." "This is the rhythm that Hong Feng is still controlling. Although the water performance of the Millet Game Center "is now beyond the expectations set at the beginning of the year." He said he didn't give the game center a revenue indicator, because the game center is not out of homogeneity. "Not much has been done. "Instead, the theme store was set to target revenue expectations, combined with the fast growth of the gaming Center's revenue, the MIIUI is actually accelerating." But these are not entirely Hong Feng ideal of the transformation of the model, "and so find the right business model, the ability to become more than now much." "Perhaps the theme shop is one. "I hope the theme store can make the design a good life." "A sentence full of ideals is very impressive. Out of the rhythm, commercialization and product experience, Hong Feng are struggling to balance.
Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.