Three years experience in running local websites

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First of all introduce my website development process, for the following to do a foreshadowing.

I built the website called the network, that is, Xinjiang Kashi Prefecture and the regional Common Life portal site.

December 28, 2007, the Connecticut Information Network was completed. At that time the program backstage uses is Phpcms, is in cool six buys phpcms. After being acquired the PHPCMS develops slowly, the loophole is more. After a comprehensive consideration, give up.

January 2009, the official opening of the network www.kakew.com domain name, at the same time, after half a year to create a new program started online. The internet is intended for the website of Kashi and Connecticut. July began to encounter network control, due to domain name filing, space and other reasons, the site closed.

April 24, 2010, New Ka-Net started. The website is composed of three parts, which are classified information, same city shopping, communication community (SNS). Among them, focus on doing the same city online shopping.

Experience One: The site should have a clear positioning.

This to many years, has been groping, always find suitable for the local Web site development model. July 2009, Xinjiang broke the net, gave me the opportunity to think. Reflection, aware of a word, the individual to do the station, can not be too much to seek big. Be specific about what you want to focus on.

Experience Two: Website development stage should be clear

I set the network at four stages of development. One is to build a platform, has been completed, the network process after nearly half a year of testing, very stable. This platform stage, but also to carry out appropriate publicity, users experience the program, to find out the applicability of the program. If you are using a free local site CMS program, another matter. The second is to supply the selection, this is being implemented, do the same city E-commerce, the election of goods is particularly important. Third, the formation of a team. The development of local interconnection is not a person can do, need a group of people to do this business, so, if you want to be bigger, we must build a good team. Four is full spread out, including salesman run business, organize group buying activities, website publicity, etc.

Experience three: propaganda should suit oneself

I am currently working with local advertising companies to advertise on their DM single ads. Besides, I have other ways of publicity.

Bicycle Body Advertising

Human body Advertising Brand

If your city is small, I think these two methods are better, if the city is big, DM single can, about the leaflet what, do not spend that money, printing costs are not expensive, labor costs are very expensive.

In addition, to do some posters, posters posted in shops, supermarkets, small restaurants, very good, can paste for a long time. Do not put on the outside, was torn by the chengguan, how pity.

Experience Four: Party activities to be done from the site

I am doing the website, at the same time and like to do outdoor activities of netizens formed a potato regiment. Potato Group has its own cultural connotations, we agree. In the event members, there will be for different purposes to participate in, must grasp the good, users will be small team, to deal with the relationship between the small team. Webmaster is the core of the party activities, but each phase of activities can not participate, if you do not go to activities, other players are not active, this is a big problem, to find ways to deal with, to decentralization. In addition, the stationmaster must grasp own mood, has the new member to join in the activity, perhaps has oneself does not like the person, should put the small oneself, your expression will affect the overall effect of the activity.

Experience Five: executive power is super important

I feel that the success of the site, is in the executive power. Perhaps, you are not suitable for organizing activities, not suitable for business negotiations, you are only suitable for the site, I feel that I am such a person. However, I think, in the course of the development of the website, I changed a lot, so I believe that people's personality can change. Executive power, in the final analysis, is character. Do what you're good at, what you can't do, or the hard work force, try to find a kindred spirits to make up for you. At present, my station does not do very much, is this reason. I think, I can only put the site to the current height, if there is a marketing can help me, I believe that the network will have a big development speed.

All right, that's it.

In fact, in the course of the development of the website, I also a lot of