Through Money Fund service, import fund product sale, collect advertisement promotion fee

"Through the Money Fund service, import the fund product sale, collects the advertisement promotion fee, this is digs the wealth present most main income pattern"

The internet finance, led by Ali, is like a ripe apple that hit the head of old employee Lee.

The earlier wave of mobile internet has brought tens of millions of users to his money-making, and the accounting can be used as a video, a map, as a mobile Internet entry level application, Li Zhi is very sure when telling stories.

Since the birth of 2009, digging money in four years time to complete more than 50 million of the download volume. Over the past four years, from the original Java version to today's Android, iOS full platform, digging money fortunately hit the popularity of the mobile internet, so that its COO Quanyun in explaining how to obtain users, always remember to appreciate the times.

In the early stages of internet finance, aggregating users and selling financial products, including bat (Baidu, Ali, Tencent abbreviation), including the main play of Internet enterprises, bat of course, with no can be shaken by the user advantage, but to move the end, everyone in the same starting line, and even compared to bat, It seems to be more advantageous to dig a fortune early.

The favor of the capital

For two consecutive months, Hangzhou Choi-Meter Technology Co., Ltd. won two investment in the venture capital. September, the money-digging announced that the IDG capital of 10 million U.S. dollars a round of financing; in October, Ding Hui investment to dig money to bring 3 million U.S. dollars investment.

IDG Capital in the Internet financial field of frequent movements, investment to dig wealth before, IDG's investment projects also include Coinbase, Yi Shun and other internet financial enterprises. Li Feng, a partner in the IDG-led Internet investment, told media interviews that borrowing, credit, data and small payments will become future investment trends. Specifically to dig money, Li Feng revealed that, although bookkeeping in the domestic demand than the United States, but Li Zhi firmly believe that accounting is to cut into financial services and transaction finance, and digging money has enough users.

about why in the short term to win the favor of the venture, digging money COO Quanyun said, four years of development, digging wealth has accumulated considerable value users, and "Internet finance" This concept, is the capital is very interested in the field, in addition, in the process of storytelling with the wind, investors also recognized the future of the product planning and development direction.

Li Feng said Li Zhi is a very strong executive, and the development of events confirms this view. October did not, the investor's money has not covered the heat, digging wealth on the acquisition of the financial services company in Shanghai data. With regard to the intent of the acquisition, Quanyun said, "The team before the money-digging is biased towards technology and the Internet, and the financial funds that are owned by the data are just as badly needed." ”

In fact, this is not the first financing, in 2011, the founder of Word-of-mouth Network, Ali's 46th staff Li Zhi the second time to leave Ali, when October he and the original Golden Hill software Executive director and CFO Wang Donghui, Alibaba Group Corporate Finance and Treasury Management department managing director Zhaohong jointly created the Amoeba Fund. As the angel investor who dug the money, Li Zhi to dig money to take 10 million yuan, then the main energy to dig money, become its chairman.

In addition, Quanyun also revealed the direction of the new funds used, namely, the expansion of the team and product exploration.

From 50,000 to 50 million

At Xixi Wetland next to the Promised Land Business Park, Lee owned two assets, a block of the four-storey Hangzhou Wealth Meter Technology Co., Ltd., and the 5 floor of a café.

A block 405 employees but 50 people, in addition to doing research and development and product team more fixed, other people have to do a part-time job in the market and sales, Quanyun said digging money more like a large company's product department, for digging money, more functional departments have yet to be further expanded to improve.

5 Floor Café, Lee is one of the boss, the left side of the window corridor wall, there is a wealth of posters, plus the earlier in the martial arts gate free outdoor advertising, in addition to digging money no media ads. Four years, the team from 1 people to 49 people, this expansion is not too fast, but also four years, download from 50,000 to 50 million, but an alarming speed.

In fact, the domestic application of personal finance as many as forty or fifty, if only from the amount of download, digging wealth "the first person financial accounting platform" title, from 50,000 to 50 million, how to dig money to do?

"No advertising, application shop promotion fee is also very little, money of course to play fame, but no money also have no money to play." "Quanyun said. On the success of the experience, he once again mentioned the popularity of mobile internet, in addition to financial demand is also one of the new needs of residents living.

Apart from these external factors, Quanyun laugh that the promotion of wealth is more stupid: more than 200 application stores, a home network communication, the focus of more than 10, to visit. In addition, Quanyun that app to get users still need to stay in the product itself, 2011 to dig for the Apple App Store the best product of the year, 2012, and the Android Global Developers Conference of the best application platform TOP10, these gold-rich prizes increase the confidence to dig the wealth, It also gained the favor of the App store.

"App stores recommend new products, and all developers must be updated quickly." "Since 2009, the excavation of the Treasury has released more than 300 versions, that is, more than 300 updates, which is also the reason for the success of Quanyun, introduced."

Opportunities for Internet finance

The original function of digging money is only bookkeeping, although the team of digging money stressed that bookkeeping is just needed, but the establishment of this habit is still a difficult point. How to let the need for easy bookkeeping, so that people do not account for the use of money, digging a wealth proposed method is to reduce the threshold, such as text messages, voice, photo accounting.

In addition, digging money also added such as movie tickets, utilities, buy lottery tickets, credit card repayment, mobile phone recharge and other local life services, these features seem similar to the 020 model, and local life service is Li Zhi good, whether this will be a new business model digging money? Quanyun denied that he introduced, increase the life of service, is only value-added, increase user stickiness.

But Quanyun also said that digging wealth in the second half of this year has begun to earn revenue, if not 020, not localization services, what is the new business model? At present, whether it is the PC end and mobile end, the Internet play is still the user for the king, when the accumulation of a certain number of users, the profit model seems to be the case. Not to mention the accounting for the main money, but also met the Internet financial wave.

"Through the IMF service, the introduction of the fund company's products to dig the wealth of the page sales, and then charge advertising promotion fees, which is to dig the current main income model." Quanyun told reporters. In the commodity-digging interface, the current yield of 4.3%-4.9% of the product base of a total of 5, of which ICBC has more than 100,000 people to purchase the amount of money.

Unlike some Internet platforms have the existence of channel costs, digging money is mainly through the platform to show profits, this model is similar to where the net such tourism vertical search, digging money to accumulate early users, through the introduction of financial products to their own platform sales, and then from the financial institutions to obtain a certain advertising promotion costs.

Quanyun introduced, the letter strategy data team to dig money to bring the financial gene, digging money will also be in the Internet financial more areas to explore new business model. He revealed that the money-digging will launch new financial services by the end of next year, a service that would be completely different from the current model, but he did not disclose more details because of the business competition.

As far as the current product line is concerned, accounting, credit card butler, business Steward, money fund, etc., digging wealth covers bookkeeping, reimbursement, borrowing, financial and other functions, whether the new business model will be born from these lines, still need time and user testing.