Through the "alternative" application of Uniqlo and National Geographic, to see the new play in the cross boundary

The merchant who originally sold the goods through the real store, developed an electronic store app on the mobile platform, and the media, which is engaged in newspaper and magazine release, launched an electronic version of the app on the iOS platform. These commonplace cross-border practices are already in the past, see what's new across the border today: Uniqlo recipes Uniqlo Recipt: The perfect blend of food, clothing and music. Earlier this month, Japan's fast fashion clothing brand Uniqlo, after the Uniqlo alarm clock, and launched a new food app-- Uniqlo recipes. This seems to have nothing to do with the old Bank of Uniqlo, which in its official definition is "the perfect blend of food, clothing and music." Excellent Uniqlo invited 6 new chefs, but also the fashion Tatsu people. They are wearing Uniqlo brand costumes, each contributing four exclusive recipes. All recipes are homely ingredients and are a common cooking technique. Uniqlo that there is a natural connection between food and clothing, "the inspiration for these delicacies comes from the dress collocation." The whole app interface is very simple, the left side for the chef's text and video introduction, on the right is four big picture cuisine. After clicking on the food page, the left and right is the chef, food profile and cooking steps. For further clicks, there will be a step-by-step guide to cooking, as well as a selection of cooking video clips. On the last page, introduce the recipe to dress collocation. A simple design links two unrelated things together. In addition, the app also has a cooking timer function, which provides users with a choice of 10 background music random, loop, or single loop playback mode. These musical styles are different, and some are accompanied by the tinkling of kitchen utensils. In concert with the music, the screen will switch to different color blocks, food and clothing collocation, everything feels very fresh and natural. However, limited choice of music and recipes, will make people doubt that this is only a Uniqlo for marketing, "short-lived app", or follow-up will have more features, music, recipes are updated. City Guide: National Geographic Magazine wants to be your tourist guide perhaps, your impression of the U.S. National Geographic magazine is a professional, beautiful pictures, in the exploration of a slightly academic color authoritative geographical journals, some readers may have a respectful attitude to it. Recently it has updated the new app--City Guide, and will begin to walk the pro-people route. Instead of providing a digital version of the National Geographic magazine, the app is based on its authority and vast data to provide easy travel information for the donkey's friends. Then, with more comprehensive professional value-added services to attract users to pay for use. The main interface you can choose from the Windows Form or slide one page display list, select the city you care about. The feedback animation that appears after clicking will take you to the feature list. The main features include "Do You Know" travel notes, life tools, weather, my collection, search, pictures, travel, diet, destination, anecdotes of attractions, the latter four items need to be paid to unlock. "You know what," brigade.Travel notes, the main interface is about attractions and travel tips of the small common sense. For example, at the "Pier Tower Bridge," the introduction page of the scenic spot: "Lun Tower Bridge rose only 90 seconds." There are also historical knowledge such as the "miniskirt in 1964 designs invented by designer Mary Quant, once popular in London". The reader can toggle these small entries, point to the praise or social sharing. The Attractions page will include information such as the location, introduction, traffic information and official website. The upper right corner of the interface "+" number, you can call out at any time: Join the trip, point praise, Map view and share. and app in the label box, can slide horizontally flip, easy to share and join the trip. In the weather plate, app will provide real-time weather conditions, temperature, humidity, temperature difference, rain probability and wind speed information, and other important weather information, more interestingly, directly on the main interface slide, you can always see the accurate to minute weather indicators. In addition, it provides a variety of satellite cloud changes at different times to read to more professional readers. Life tools of the interface design is also very unique, the app uses the current more popular information map visually show the city built date, elevation, the coldest and hottest temperature, rainfall performance, urban population, area and other basic geographical knowledge, sliding the page will also have dynamic interactive animation. In addition, it also provides common unit conversion tools to help travelers solve the problems of possible usage in terms of exchange rate, length, area, temperature, etc. Enter the data in the Blue area and select the unit, the center of the screen can immediately show the results. Under the Living tool interface, visitors can also see the travel guide and city Travel news. The introduction includes visas, the best travel season, the overall climate, urban transport, public services and a series of important information, for the donkey friend, is very practical. The above is only the free content provided by the app, the paid part will also help the traveler record the itinerary, visited the place, the attendance comment, the photograph position and so on content. Also, there is the right to view the National Geographic editors selected tourist routes, not to be missed to eat and drink, the best place to take pictures, local customs, little-known anecdotes and exclusive interpretation. City Guide was developed by the United States National Geographic and Rally Interactive, has won the Apple Design Award. In addition to this free version of the main app, the series also has a separate four cities in London, Rome, Paris, New York, a paid version of 30 dollars for the purchase, the package to buy 88 dollars. In the more and less loyalty to the app, the premise of more and more applications, the traditional manufacturers of mobile internet transformation, if or according to a "standard action" after the once and for all, it is difficult to be pleased. And America's National Geographic and Uniqlo have done a good job of demonstrating that, on the mobile Internet, your boundaries are completely different. It can not only promote your product culture, but also sell products without trace.