Through the success of Shanghai Beach community to see the road of local portal operation

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Local portals are now the second largest internet-hit industry after group buying. A number of local portals are being spawned every day throughout the country, and there are several reasons why:

First, the local portal technology threshold is low, a slightly technical webmaster download a DZ or a PW, one night can handle a local portal;

Second, low cost, a domain name dozens of yuan if not a server is just a space is 200 yuan, the entire local portal to do it or 300 yuan;

Third, the personnel demand is few, a local forum portal early due to the user is few, the activity degree is low, the post quantity is small, one person can maintain, even if the development time 5 to 10 person enough.

In the years that run the Shanghai Beach Community (www.6665.com), the rise of too many local portals has seen the fall of too many local portals. The rise is because we see the success of the case, such as Xiamen small fish, the Dragon Lane, Hefei Forum, and so now every year there are tens of millions or even more revenue. In the face of huge profits, everyone stared, followed by the trend of the fall, because in the course of the wind did not see these sites before the successful reality of the subjective and objective conditions, as well as their road to success behind the arduous process. The followers of this time have been dazzled by the profits. In other words, "only see the thief eat, did not see the thief beaten."

How can we avoid the eventual fall of the wind? How to achieve the success of the local portal in the operation of the other side? To do a good job of the local portal, I would like to first of all to do the following:

First, do not blindly hit the line, the site before the start of a rigorous analysis and market research, more than 10 years after the development of the Internet today, I believe there will be no fool on the market, if there is really a fool may be our own, never underestimate their competitors, otherwise will be self-inflicted;

Second, the next analysis of what you want to do the local portal site is already occupied the market portal, especially the private local portal. State-owned North Netcom and South Telecom have their own portals, Netcom is generally around the "port", telecommunications are generally "interconnected sky", but the development is not too good. Although there are good to do, but the number is very small. Private local portals are not the same, once the private sector to occupy the market, to overthrow it without considerable funds and resources is almost impossible. Private Web sites to their own site as if life, not enough funds and resources must not take eggs to touch the stone.

Third, their own reserves of funds and market development is not matched, can not be large horse-drawn cars, can not be small horse-drawn carts. How much money they have big things, if it is ready to three years to do a good site, you must prepare 4 years of funding, the reason is very simple, in the process of operation will have a lot of unpredictable things appear to occupy funds. Do not want to three years of funding a year, the second year may have benefits, if there are VCs can think so, or wishful thinking;

Iv. in the development of the Web site once encountered a strong competitor how to do? If your site is lucky enough to be the boss of your area, congratulations first. But as you increase your influence, the followers will come along. For example, now the Dragon Lane has encountered this problem, and the followers of Changzhou radio and television station launched the Sino-Wu Forum, if the radio and television channels crazy bombing soft advertising, and all kinds of activities to the Wu Forum to receive the prize. In a very short period of time in the Wu Forum will occupy the market, now posted on the day there are more than 10,000, the whole station ads and the Dragon Lane almost. The advertising resources of radio and television stations are ready-made, and the advertising resources and benefits are likely to surpass that of the Dragon Lane. Now the Dragon Lane has a great survival pressure, I believe that not two years can be seen;

Five, reliable personnel are ready to be in place. Today's internet alone into the world of the Times, such as the Yellow River is gone. There is no reliable person is very dangerous, in case the website has done the personnel job-hopping, especially the technology must be one's own, or will lose the candle, such examples abound. With a reliable one of our own, the site will not operate had. is also an important prerequisite for success.

I think the above five points is to do a good job of the basic conditions of a local portal is also a prerequisite.