Through-train promotion should not pursue ruthless fast

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In April this year, the owner of the through train to promote the promotion began to pay attention to, and I also can learn the relevant theoretical knowledge, through the college to see video, collect relevant master write the essence of the article, as well as Taobao small second training, I have a new understanding of keywords, directed promotion, And the store's through-train promotion from the previous Rio is 1:0.9 to 1:1.5.

After this period of study and summary, through-train operation of the skills formed a fixed mode of operation, that is, whenever a new product to begin to promote the time, the first day will be to take a larger search volume of accurate keyword bids higher, steady on the first page, and the through train pictures are 10 percent packets of mail seconds to kill such words, Through such a bid, after a day, most of the keywords of the quality score has been significantly improved, some 8-point words quickly increased to 10 points. and the promotion cost of this day is about 500 yuan. The next day in the background after analysis, some of the key words will be lowered prices, stabilize in the second or third page, if not converted after three days, will be reduced to 0.8 yuan bid or delete.

Frankly speaking, this way of operation is more brutal, but also the implementation of the principle of fast. If the paragraph really has the potential, it's easy to push. Although the early comparison of the burning of money, but it is worthwhile.

Probably starting from May, the through train has been revised, before by setting two to promote the title can be the quality points from 6 points to 7, 8 points of the situation has ceased to exist, and the keyword click rate relatively high premise, the quality of the increase is not so obvious. I have consulted for this issue many times Amoy Baoxiao, get the reply is to constantly improve the click rate. And during this period, some accurate keyword ranked control in the first three pages, the number of clicks per day is also good, but there is no transformation. When the bid for these keywords adjusted to 0.8 yuan, on the same day instead of 7 keywords have been transformed. This situation has overturned my previous operation thinking, ranked first three pages can have a good click-through, but conversion rate is not guaranteed. Just like a girl to go shopping to buy clothes, the first one to see a little heartbeat, but still want to compare, so will continue to stroll down. When Stroll 5, 6 home, feel a little tired, may not be willing to go to stroll, so the 7th House has the opportunity behind. This kind of situation and the through train promotion rationale is similar, therefore, the top three pages do not guarantee a high conversion rate.

During this time, the store is through a burst of drainage, because the other is basically can not do Rio 1:1 or more. Each flow of the click Unit Price is about 1.3 yuan, relative to women is high. However, the conclusion is that the promotion of new products do not have a good conversion rate, the reason is that evaluation can not be very good control, and the relative style is not so accept buyers welcome. In the recent installments of the new, I took a relatively safe way to operate, that is, Tuesday began to use 0.5 yuan to promote the low price, the selection is long tail words, the purpose is to let these words have a show, the next day or later adjust the bid display will be relatively fast. In Wednesday when the new product officially began to sell, through the backstage of the through train to see the collection of yesterday and click-through, you can draw a conclusion whether to increase the intensity of the promotion. Collection of indicators generally I was based on 100 clicks to analyze, more than 5 collections can be considered for promotion. And the picture did not add any promotional information, click Rate can be stabilized in about 0.6%, it is true that this section is more popular with the market, this time to take greater efforts to promote the right.

Shop has 3 of the conversion rate is relatively stable, Rio is basically more than 1:1.2, and click on the unit prices are controlled in 0.8 yuan, this relative to women is a better bid, and once this paragraph has a transformation, such as the launch of 140 yuan sold 4 is 500 yuan, is equal to the accumulation of capital, the latter can be considered when appropriate to increase the intensity of the launch.

In the quality of the point is not so important, the click rate is relatively not obvious at present, this steady way or can be the lowest cost to test the most potential of the money to do the through-train promotion, whether for the medium or small sellers are applicable. After all, 0.5 yuan bid, spend 50 yuan a day to test the election, I believe that small sellers can also have this capital to do a good job in the preparatory work.

Summed up is the through train has to adhere to the long-term promotion, that is even a day to cast 50 yuan, adhere to cast 30 days, than a day to cast 1500 yuan effect better. Therefore, the through train is a system of long-term work, remember not to pursue ruthless fast effect.

This article original from (Shijingshan Computer training Center: http://www.hanlinwang.org), reproduced please indicate the source, thank you!