Through-Train to build monthly sales of 7,000 pieces of operation skills to share

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For many small and medium sellers is the treasure of the town store, more than half of the traffic in the shop is through the introduction of the explosion, to the author of the Cat Shop for example, the daily traffic in August last year in 22,000, the daily sales of 365 pieces, and the explosion of the long skirt daily sales in 250 pieces. Therefore, the explosion of the shop to bring the benefits of the store can be imagined. Today, in combination with the actual work through the through train to build a burst of experience and share with you, I hope the new driver will benefit.

How to choose the explosion of these links in this is not explained in depth, focusing on the analysis of the through train to promote the process is how to operate.

First from the promotion of the way into the shop page promotion, directional promotion, outside the promotion and accurate keyword promotion four kinds, the promotion of the budget is the whole shop through train cost of about 60%.

Keyword promotion is mainly from the optimization of creative, early selection of accurate keywords, the promotion of late transfer to the popular search keywords, the purpose of optimization is to continuously improve the click Rate, improve quality score, improve the flow of clicks. From the choice of words, is probably selected 50 or so, and baby selling points, product attributes highly accurate keywords. For example, Beach, Bohemia, long skirts, chiffon, printing and other related properties is the highest with the baby, the choice of beach skirts, beach skirts, bohemian long skirts, printed long skirts, such as the accuracy of the key words is the highest. In the choice of words to pay attention to a principle, that is, accurate enough, but also to consider whether the flow is large enough. Otherwise, the chosen word, even if the quality is high, but no amount of clicks per day, is also ineffective.

From the shop page to promote the analysis, the first is to establish a separate page, through the optimization of ideas, improve the click rate, access depth, search accuracy. And the word number of words according to this section selected out of the 80 or so. Keyword selection of the idea is to choose the core of precision words, combination of products are the same type of majority, such as chiffon long skirts, bohemian dress this style. The same type of words selected will be highly accurate.

But in the directional promotion plan, the optimization focus starts from the following several aspects: optimizes the creativity, the promotion position choice, the promotion time choice. The aim is to increase the click-through rate, and then improve conversion. In the operation of the time there are several places to pay attention to, that is, the attributes of the product must be completed, product title and promotion of the title, product attributes to ensure the highest degree of coincidence. In real-time tracking, continuous regulation can achieve maximum results.

When the quality of the ACCURATE keyword has stabilized in 9, 10 more than half of the other in the 7, 8 points, through the station in the flow of traffic has not been able to support the rapid growth of the demand, the start from the popular search keywords, such as dresses, chiffon long skirts and other keywords up to crawl. If these two steps have been done well, I believe that the flow of the explosion is also very large enough to support the needs of many medium-sized shops to promote. But for large shops, because of the thousands sales, still feel that this flow can not support the time, it is necessary to consider the way to spread out of the station.

In the promotion of outside the station, there are a few attention to the problem, is to set a good discount, after all, the release of the conversion rate is below the station, daily tracking observation, timely regulation, in order to ensure the maximization of benefits.

In August, the total investment of about 56,000 yuan, sales of about 73,000 yuan, sales are 1185, input-output ratio of 1:1.3, successfully created a monthly sales of more than 7,000 pieces of the explosion, then is ranked Taobao first-page dress to the top five sales rankings.

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