Through video shopping, you can buy the product you want, interactive marketing new model

Imagine a scene like this: As an infatuated person, you really like the jacket you put on a star on the TV series, but you do not know what brand, where you can buy the same style, call the star or celebrity broker Of course, unrealistic people. And through the video shopping, you can buy the desired product, is not very enjoyable? At present, this video shopping technology has emerged, and claims that after all consumers see the video in the goods, are likely to buy online.

1

Fancy star's first line

Open the video you can online shopping

TV drama "man help" played by Sun Honglei Gu Xiaobai wearing a bib, Niu Li Spring Festival Gala evening dress, has become the trend of people chasing the fashion line, as long as you use the mouse tap the video characters, apparel Brand, size, price will be able to show, but also online purchase. February 27, a company launched a vanguard video online shopping technology, claims that after all consumers see the video of the goods, are likely to buy online.

In fact, as early as 2009, Taobao and video sites have launched a video shopping model, Taobao Wangpu sellers in the product description, by adding video files to display products.

At the time the mode is mainly to make businesses take videos to showcase the details of the goods. Therefore, the need for businesses to shoot a lot of video, there is a certain threshold to enter. Also, purely showcased video lacks visibility and interest and is not very contagious. As a result, Taobao build video shopping plan gradually ran aground.

However, the video shopping model launched by the company provides a new vision: docking the existing mass video and film works across the entire network with the mass merchandise library of the online video shopping technology to achieve the natural connection of consumer demand .

For example, you like Gu Xiaobai's bib, but do not know what brand, there is no phone call Honglei, can not ask where he bought. The latest video shopping technology can be online shopping pages sent to you, is not very enjoyable?

2

Interactive marketing model

Attract young consumer groups

February 27, the reporter saw in Shanghai, in a T-Taiwan fashion show, female models were dressed in different styles of underwear and fashion spring into the lens. Two hours later, this video was synthesized on the live web experience page. Reporters click on the video in the computer model of clothing, you can jump to the product information page, direct orders to buy.

"Simple picture display can no longer meet the requirements of consumers, video implants and interactive marketing model will attract more young consumers." It is learned that this new technology will be from Lynx's largest sales of tide brand clothing products to try , On the one hand because these trendy products, fast replacement, on the other hand to chase the hot nowadays has become a new trend of online consumption, then the technology will be gradually extended to other categories such as luggage, shoes, household items.

Imagine, a company white-collar Wang recently chasing the hit Korean drama, sunshine handsome actor so that Miss Wang often fantasize for a second, "Transfiguration" actress. However, with the protagonist dress up, looking for a piece of the Internet, but a troublesome thing. But combined with video technology, take a while, Miss Wang favorite actress clothing will appear in the network video, online movies and other media forms, with the mouse click on the male and female body clothing, you can directly link to the online shopping model, buy To the appropriate style.

3

Internet business hand video site

Open a new era of online shopping

Analysis of the industry, video shopping technology is actually equivalent to the network search and website advertising in the field of multimedia upgrade.

At present, the mainstream way of online shopping is to search and promote the target products through words and keywords.

This time the company launched the video shopping technology, it is through the video to search and promote the product. According to this logic, the future of video online shopping technology business prospects should be: as long as the goods can be seen online, whether it is text, pictures or video forms, video online shopping technology can help you find. This will open a new era of online shopping.