Thump will work with Foxconn to enter overseas wearable market

According to Shenpo, CEO of the network revealed that the recent network will be and Foxconn's company to develop the Taiwan market. A domestic brand can wear products why think of open up overseas market, how to play it?

Shenpo's logic is this, this time wearable equipment boom originated in the United States, this year gradually in the domestic formation of hot spots. But the domestic and foreign market difference is very big:

1, in Europe and the United States developed areas: the user's movement habits are very good, but also to the digital record and analysis more agree with the brand requirements are relatively high. Therefore, overall, looks like the European and American user base does not have the domestic big, but the user's movement frequency, the movement custom is much higher than the domestic.

2, compared to the domestic market: User movement habits are not fully formed, everyone on the analysis of the digital is not a cold, but the entertainment game and so on, so it is a very large user base, but the proportion of sports people than in Europe and America, so, at present for wearable equipment, is the early stage of the market.

This also caused, Jawbone up, FuelBand, Fitbit and other manufacturers of products in the foreign countries are in short selling state, such products monthly shipments reached more than 1 million. "Instead of developing early markets in China, it is better to develop mature overseas markets and gain first-hand experience in products and services," said Shenpo, who currently has 200,000 orders in overseas markets.

Thump and Foxconn's companies have started to operate together. Specific cooperation is the sole responsibility of the Foxconn products in Taiwan's sales and network operations services, the Web provides a localized version of software and hardware, they can based on the web of basic services to develop their own value-added services.

The steps are "plump candy" and a smart watch. Then, Shenpo said that the Taiwan market can do operator value-added services, such as local operators to bind reminders, statistics and other services. Another way is to rent the form, the hardware is free.