Thunder Heroes broken wrist Sell Thunder look

Tencent Science and Technology Lei Jianping April 1 report

After a prolonged slump in stock prices, the Thunderbolt finally "brandished from the palace." Thunder today announced plans to 130 million yuan to sell its video business Thunder look. The Thunder board has also approved the deal.

Thunder believed that Peel the Thunder to see with the Thunderbolt focus on simplifying existing non-core and non-profit businesses, bringing sufficient management attention into line with the new company strategy to implement the mobile and Crystal Project Crystal strategy.

Thunderbolt has with the "Ring Nest International" signed the agreement, will deliver Thunder to see domain name, other assets and business, as well as application to transfer Thunderbolt look business required license and authorization. If the transaction fails, the responsible party will pay 52 million yuan compensation fee to the other party.

Thunderbolt to 130 million yuan price to sell Thunder to see, there are "sale of assets" query. Thunder in the fourth quarter of 2014, online advertising revenue of 8.9 million U.S. dollars, down 8.3% from the same period last year, down 26.1% than the previous quarter.

Thunder advertising revenue in a large part from video revenue, although the Thunder advertising revenue decline, but the reference six rooms 2.6 billion yuan high price "prostitution" to a A-share enterprises song performing, the Thunderbolt see the sale of the Thunderbolt brings a very limited value.

Thunderbolt sell Thunderbolt look at assets behind, refraction is, the Thunderbolt long face embarrassment.

As of December 31, 2014, the Thunderbolt held a total of cash, cash equivalents and short-term investment of 433.7 million U.S. dollars, in recent years, the Thunderbolt held the value of the cash and equivalent of the market to the Thunderbolt's market capitalisation.

The Thunder market weakness is mainly affected by the continuous net net action. Thunderbolt's core business-subscription service charges, affected by net action, as at the end of the fourth quarter of 2014, Thunderbolt has been allowed to suspend the service for about 350,000 existing subscribers.

On the other hand, video business has long been the negative assets of thunder. The US market is bearish on China's video business. The price of cool potatoes is a testament to this: since the second half of 2014, Youku has fallen to $12.50 trillion, worth just 2.105 billion dollars.

Processing video assets has long been a consensus among the Thunder investors. More than one investor has said to Tencent technology, Thunder to see for the current Thunderbolt, has been a heavy burden, the Thunderbolt should sell this business, focus on being a technology company.

A thunderbolt investors to Tencent technology, the outside of the Thunder has a lot of misunderstanding, Thunderbolt is a technical facilities company, its biggest value is not "download", but based on streaming media transmission, Thunderbolt can be more open to other enterprises to cooperate.

The announcement thunderbolt look after the sale, the Thunder board chairman and CEO Shenglong also said that this transaction is thunderbolt to simplify existing non-core and non-profit business, focus on continuing to the mobile Internet as part of the transition strategy.

Shenglong said the Thunderbolt must take bold steps to respond to changing environments, technological innovations and a more diversified user experience. The transition from a predominantly PC based company to mobile internet companies is critical to the long-term growth of the thunderbolt.

Millet is the biggest shareholder of Thunder. Thunderbolt CFO Tao has said that this year's important work is with the addition of millet other mobile phone manufacturers to develop cooperative relations. By the end of this year, the Thunder Mobile installation will not only come from millet, but also from other smartphone manufacturers.

Tencent Technology today called Shenglong, Shenglong to meet for the refusal to answer the thunder of the future development problem, thunderbolt see people said that the transaction has just reached, all dynamic also need to observe.

An analyst pointed out that the sale of thunder to see the assets on the Thunderbolt is good, conducive to stimulating the current depressed price of thunder.

This pan Thunder to see is a film and television company, "Ring Nest International" was founded in April 2007, the original Hunan radio and television held 67% stake in Beijing, the same film and television holding 33% of the shares. "Ring-Nest International" after the MBO, and once prepared an IPO.

Data show that "ring-nest International" has taken the "ugly invincible" 1-4 season, "8,000 Women in Heaven Mountain", "Tomorrow is too Far", "Confucius Spring and Autumn", "Holy Day Doorway" and other famous TV dramas, Hunan TV station as the main broadcast platform.