Thunder Senior Vice President Liu Feng: HD quality to make marketing more competitive

July 11, 2012 12th, Eric Group held its seventh annual summit in Guangzhou. At the scene, the Thunder Network senior Vice President Liu Feng published "High-definition Quality to make marketing more advantages" of the important speech, by the scene guests agree.

At present, China's internet has gone through about 12 years of development process, China's network development has undergone tremendous changes.

Since 2001, a lot of films, TV dramas, whether from equipment or content quality, fast to high-definition change, satellite TV station from last year began to the High-definition channel transformation. Liu Feng said, "In early 2001, we have to provide users with high-definition content of about 200, now we in 2012 years, the user can really provide high-definition content, has been super Chich scale." ”

Second, in the display of this, careful friends are not difficult to find, around colleagues, friends, their own display began to become more and more, the family inside the size of the TV is also getting bigger. Data show that from 2009 to 2012, the mainstream resolution is 1024x768, now the most mainstream resolution is 1366x768, higher resolution and broadband, more and more users of all ages.

It is worth mentioning that, since 2012, the National Development and Reform Commission, the Ministry of Government to implement the strategy of bandwidth China, Liu Feng said, "In the last month when our home bandwidth has been connected to fiber, I think it is not a few years, the bandwidth is also possible?" ”

For these three significant changes in the user's continuous improvement of taste, Thunderbolt made the initiative to innovate, at the end of 2010 to the beginning of 2011, Thunder to see the introduction of the 720P high-definition film and television services, the main code stream from 600K to the 900K, seemingly 50% of the data upgrade, The cost of bandwidth increases by nearly 100% to 120%. "Of course, after this change occurred, I think everyone's impression is that we have a full screen of the probability is about 35%, to this year everyone in the big screen size of the probability of watching the development to 55% to 60%, this is very good for users." "Liu Feng said.

For the future, Liu Feng has a more advanced plan, he said, starting from the third quarter, the Thunderbolt will see the code stream from 900 to 1600K. In addition to the Thunderbolt will also provide users with Blu-ray on demand and download services, as well as the addition of 3D channels.

In addition, from the marketing point of view, with the TV and High-definition TV on the line, as well as the increase in the size of the television, so that advertisers to shoot their own advertising film has become more and more high-definition. Liu Feng that, "I believe advertisers will be willing to put their own quality ads to the Internet, here can give you a guarantee that the Thunderbolt's HD patch technology can support 2 to 10M of TVC ads, ordinary is about 1M, we have tried 10M TVC Patch, Many users feel that the beginning of the movie has begun. This is the technical aspect for advertisers to bring the promotion of advertising quality. ”

Thunder look after 5-6 years of continuous high-definition process, the user group is younger, higher education, the average user income is at 2968 yuan, much higher than the average internet users in China's income capacity. "For our advertisers, they have found a suitable consumer," Liu Feng said. Valuable users of the crowd, I spent some time with a friend of the advertising company chat, he said that now the entire Internet advertising, especially in the video industry, in addition to automobiles, luxury goods, financial services industry, large-scale investment, in fact, a big piece is fast elimination. From 2010, the whole FMCG industry is also taking place a change, Procter and Gamble, KFT, Unilever, Pizza Hut and so on, these well-known FMCG customers gradually took advantage of the internet mentality, the internet brought about by the changes? Eliminate the intermediary, improve efficiency, in these big brands in the face of hundreds of millions of users, they also gradually in the development of commodity licensing. ”

Liu Feng Frankly: "The Thunder to look at the consumer advantage Group, as well as the mature payment system for us to open a door, that is, the brand of integrated marketing, whether for the entire brand advertisers advertising quality, or for the brand advertisers to find him a suitable marketing crowd, or we combine the brand of rapid consumer-type customers trend, To find customers pay users, high-definition indeed to see the thunderbolt to bring a lot of opportunities! ”

After investigation, the Thunder to look at users in the online shopping behavior ratio becomes more and more high, at the same time because the Thunderbolt look at the HD quality services, so that users need to use more bandwidth to support. From the second quarter of 2009, to the current pay group presents a very steep curve growth, Thunderbolt's pay user group has also been very good development, the future of the Thunderbolt is also more worthy of expectation.