Thunder, the next fast to bleed to death?

The Thunder finally can't hold up.

If the rapid broadcast in early 2014, is the SARFT raid, the sudden death of words. Then the current thunderbolt, is suffering from the pain of Lynch.

November 25 after the U.S. stock close, Thunderbolt technology released its third-quarter earnings. Among them, net profit fell 95% Year-on-year, member income fell 1.7%, 300,000 users suspended their membership (I was also one).

26th opened, has even fallen five days of thunder, the share price fell to 7% again. Compared to the historical highs, the Thunderbolt's share price has halved in half a year.

Thunderbolt's main revenue structure consists of three parts: Member subscription revenue, advertising revenue, and games and other derivative income.

In the early days of the Thunder preparations, he successfully launched the product end of the membership growth of the killer, Thunder Cloud broadcast, and in the promotion of the "see piece artifact" such slogans. Let many otaku curtilage female uploaded many links. These uploaded files, with the Thunderbolt offline download, Thunderbolt fast disk became the support of the Thunderbolt content and flow of the three pillars, completed the "Content Library" accumulation and membership growth.

In the Thunder Glorious time, the AKB48 ten years accumulated all songs, the concert, as well as the program, only needs one link, plus a big hard drive. Even without a big hard drive, the goddess in the cloud can soothe the hearts of many otaku at night-as long as you buy a member.

Therefore, in the era of the content of copyright is not regulated, the Thunder by virtue of the advantages of channels, can be washed up in China's Internet access to the top ten traffic. With huge traffic, and the "richness" of the content, he gets a lot of affiliate subscriptions, as well as advertising. And to import these traffic into the game and other new business.

Thunderbolt very clever in the IPO before the mouth, and millet reached a strategic cooperation, and in the net activity has not hurt itself before, will be a good blueprint, and channel bubble prosperity, wrote the prospectus.

However, when the content control comes, as an American listed company, the Thunderbolt must not constantly bear the pain and the user waved.

First is the early 2014 net action, let Thunder cloud broadcast "see piece artifact" waste. Since April, the Thunder began to block all the "unhealthy" content from the server side, in those two months, the user asked for a refund of the post to squeeze the entire forum. So that the Thunder had to quit in June to suspend the Thunder member function-and this in a subscription-type service is very rare.

June, Thunderbolt and the American Film Association signed a copyright protection agreement, and began to try to run the Internet audition works copyright detection System. A large number of American dramas, American movies in the Thunder client is blocked.

This shield is not bypassed, and is often completely closed from three important channels: fast disk, cloud multicast, and offline downloads. In other words, you cannot get the blocked content from any of the services of the Thunderbolt.

Therefore, after June, many forums and subtitle groups have begun dedicated Baidu cloud disk for the sharing of copyright-free documents.

At the end of November, SARFT in response to the U.S. request, large-scale ban can provide the source of the subtitle group. At the same time Tencent signed HBO, marking the beginning of the introduction of large-scale copyright. This means that the user produced content to bring the Thunder flow will be less and fewer, each closed a subtitle group, the flow of thunder will be down a section.

These are not all the pressure of the Thunder.

The popularity of smartphones allows the distribution of content to be gradually APP. Video and live broadcast are divided into video sites. Music APP is also able to provide all the works of singers, supplemented by operators of directional flow packets, allowing large-scale downloads, import MP3 become history. The distribution of text content is also gradually transferred to the reading platform.

Users are always migrating with good content. In the mobile internet age, this migration requires only one APP.

For the Thunderbolt, there is a huge channel, but lack of content construction. At the time of the advent of the mobile internet, it was finally punished.

And the Thunder grip in the hands of the cards, it seems only left millet. Millet recently under the leadership of Chen began to integrate content, whether it is millet box, millet route, or Archie Art High-definition video, all need thunder such network optimization, in order to achieve the best results. Thunder can also use the millet system, complete from the hard drive to the mobile Internet transformation.

Can thunder to the market like, do a good job of this time window, reproduce itself in the PC side of the brilliant? Or will it gradually bleed to death, like the fast-seeding, under the pressure of copyright and content regulation?

No matter what, the initiative is not the Thunder hand.