Thunder User level 60 frequent activity disguised circle money

Thunder "Maiguanyujue" Operation--"coalition commander" exposure game rules

The outside world has been paying much attention to the tort lawsuit that Thunder faces, but to it in the value-added service plate in full swing to promote "circle money movement" understand very little

will be divided into members from "private" to the "Commander of the Coalition" 60 grades, and racked their brains to do a variety of activities to make them obediently pay "buy the official", this is the Thunder run cash flow source, is the future of the most imaginative space business.

But what can be done to make money from their pockets when many Members have already paid 30 years or even 100 years ' fees?

What does thunderbolt rely on to make money? There are three channels, one is online advertising, the other is paid value-added services, and three games. Of these three pieces of business, network advertising share of the largest, accounting for 51%. The fastest-growing business, however, was the premium value-added service launched two years ago, which grew by more than 350% per cent in the first quarter of 2011 over a year earlier.

However, the Southern weekend reporter found, in order to get a higher membership level, the Thunderbolt many of the package year users a recharge is a few years, more than 10 years or even decades, many people charged to 100 years later. What does this mean for a paid business that supports the future growth of thunder?

Up to 60 user levels

The higher the rating, the faster the download speed? You are likely to be disappointed.

"Gelx" and "Apple charcoal" in the Thunderbolt users well-known, respectively, occupy the user points first and members ranked first position.

In the Thunder mix, there are two ways of seating.

The first is mainly "bubble" out: Registered users to classify the level, the longer you live online, the more things you download, the more points you get. Now Thunder is known as registered users have more than 50 million, these users are divided into 60 levels, from the lowest, such as "private" to the highest "coalition commander."

The second is "buy" out: Membership system, through the recharge to get growth value, this is the Thunderbolt launched pay value-added services after the newly established rules, members are labeled VIP, divided into 6 levels. As of March 2011, 1.3 million users have been paid to become members of the Thunderbolt.

There is a correlation between the two rankings: the higher your membership level, the more points you get each day.

In nominal terms, the higher the score and membership level, the faster the download speed. Although Thunderbolt provides members with such 20来 "privileges" as offline downloads and high-speed channels, most users are most concerned about download speeds.

Gelx32 years old, is the Dalian people, software engineer origin. Prudent in life, but in the online world is lively and extroverted. Thunderbolt in 2004 just created, GELX after trial feel good, give up the previous use of the "Internet Express." Since then, he in the Thunder level constantly up, become the Thunder Integral first "coalition commander"-If play Thunderbolt game, role will show this head, Gelx for this very proud.

However, Gelx said, "A lot of low-level VIPs have asked me to high level download fast?" I said not necessarily. ”

"Apple Charcoal" said more directly: "As long as the annual fee membership, VIP1 and VIP6 difference is not big." ”

Many members of the South Weekend reporter confirmed this statement, "flying pigs" is one of them. He became a member of the Thunderbolt, is to download faster. However, after becoming a member, he felt the change was not obvious when downloading. "The key factor is that you download the resources better, your bandwidth is big, the speed is fast." As to the level of influence, personal feeling is not too big. ”

In other words, the thunder of such a hierarchical system and recharge upgrades, and users are most concerned about the download speed, and there is no very obvious correlation.

However, even if the points "no use", even if the integral is already "world first", Gelx's vanity has been stimulated. He said he did not want to see others surpass himself.

After 100 years of payment,

Thunderbolt in order to encourage the upgrade, often held "full annual fee to send growth value" activities, less than two years in five or six such activities, each charge 5 annual fee, can obtain 1000 or 2000 growth value.

Gelx initially on the points held indifferent attitude, but one day's ranking rose hundreds of, since then out of hand.

There are two ways to get ahead of yourself in the rankings: one is to hang the machine every day, 365 days every day, festivals, the day points will be more; second, the Thunderbolt occasionally will be system restart or unexpected events, whenever this time, will be to those who often download the user compensation points.

In recent years, GELX developed the boot hanging thunder habit.

Thunderbolt launched paid value-added services, VIP members will also increase the corresponding points, which is tantamount to saying that the original user added a lot of "competitors", many people are struggling to catch up.

"If you do not punch the VIP, people from VIP1 to VIP2, every day more than you 10 points, liter VIP3 20 points a day, 10 days is hundreds of points." "Gelx said," VIP5 's Thunder Daily Integral is 120 points, VIP6 is 130 points, if compared to the competitor one day or two days advance to VIP6, will be 10 to 20 points more than each other, the integral is so chasing. ”

In accordance with the development of the members of the Thunderbolt design, if a one-time pay annual fee-117.2 yuan, every day will get 15 growth value, cumulative growth value and upgrade.

The thunderbolt seems to have seen everyone's enthusiasm and some kind of "weakness" of human nature, in order to encourage the upgrade, often held "annual fee to send growth value" activities, the South Weekend reporter learned that from 2009 to the end of 2010, in less than two years, the Thunderbolt has done five or six such activities, each charge 5 years, will be able to gain 1000 or 2000 growth value, thereby increasing the membership level.

"Jinlin" was Gelx's competitor at the time, has long occupied the position of the first place, the two members in the upgrade on the time gap is not small, but one of the activities when the "Jinlin" behind the Gelx,gelx this just seize the opportunity to upgrade to VIP6 more than 20 days in advance, and in August 2009 squeezed out "Jinlin" Become integral first.

"At least the top dozens of are like this. "Gelx said. For a "look at the eye-pleasing" ranking each time spend hundreds of yuan recharge, Gelx said sometimes he will feel distressed.

He thought out the method is two times recharge, because each activity cycle generally in a month or two, activity just started when filling 200 yuan, when the end of the time to charge 300 yuan, in order to reduce their psychological burden.

For this honor, Gelx now pay more than 20 years of annual fee, a total of more than 2000 yuan, his VIP status will continue to 2024 years.

"Apple charcoal" in advance to pay the 30-year fee, he said now he is "pay annual fee to send growth value" activities are somewhat afraid. "Some people have paid the 100-year fee," he laments.

"I'm helping the Thunder circle money."

"Thunderbolt in playing magic, through the names of complex, various activities, tease the user's nerves, to achieve the purpose of the circle money-even some rules let the thunder of the original arrangement structure some distorted." ”

"Apple Charcoal" is a lot of thunder users as idols, and even the product manager of Thunder will be affectionately called him "carbon", but he is not a cold, repeatedly explained: "My only contribution is to help the Thunder circle money." ”

"Apple Charcoal" began in 2005 with the Thunder, in the Forum to know the number of members of the second "God of War", the two ranked between the competition there is a small episode.

March 2009, "Apple Charcoal" out of the home, in the "Ares" group of QQ Group to see a member of the Thunder of a client screenshot, he spent 5 minutes to read the instructions, immediately paid an annual fee. "God of War" although the day before he got the news, but because there is no net silver, so using mobile phone fee to choose a monthly-only 10 points per day to grow the value, so it was "apple charcoal" beyond.

In fact, before them, the first top two members of the team is the Thunderbolt employees, the two people did not participate in the follow-up launched the "full annual fee to send growth value" activities, but the competition back to the user.

In fact, let the staff participate in the game, is to be able to attract more players.

2009 there is a period of time the Thunderbolt members are very crazy, "the Thunder has a few more familiar product manager, nicknamed respectively is Xiao He, Xiao Chen and Maiwei," "Apple Charcoal" said, "they will be the first time to tell me related activities. ”

A lot of people's enthusiasm lasted only six months, because according to the Thunderbolt member growth system, half a year in the top thousands of-bit pattern of the first set. "If there are activities to send growth value, we all know, to recharge, the rankings will not change." "The apple charcoal" said.

In order to avoid members of fatigue, May 2011, the Thunderbolt launched a "buy Liang VIP6" activities, as long as the cost of 200 yuan to buy a 5-bit Liang, you can directly upgrade to vip6--Thunder member growth top. This is an opportunity for those who are lagging behind.

Do sales of "Apple charcoal" said that the Thunder in the play magic, through the names of complex, various activities, tease the user's nerves, to achieve the purpose of the circle money-even some rules let the thunder of the original arrangement structure some distorted.

"In business, this is understandable," he says. "The apple charcoal" said. Now he still pay attention to the Thunderbolt trend, a period of time before the Thunder launched the Joint Bank card binding account activity, so that the growth value of more than 3 points a day, he participated in the first time.

"It's normal to have a piece of resources."

Offline downloads may also bring trouble to the Thunderbolt, how to the huge amount of users-especially happy to become, is always a big problem of thunderbolt.

Thunderbolt launched a series of member privileges to the old members is completely unexpected surprise-if they like "apple charcoal" and gelx as fanatical; but for new members, upgrade enthusiasm is not so strong, but for the convenience and practical choice of the Thunderbolt, then the Thunderbolt's membership service determines whether they will choose to charge more money.

"The server is sometimes overwhelmed, the line is too tuned, and the hardware is up to the point." "The apple charcoal" said. Now the Thunder in the server for the issue of compensation to members, because of World of Warcraft released "The Earth's fission", download a large number of members offline downloads are affected.

However, many people are complaining, just as the Thunderbolt "The higher the membership level, the faster the download speed" Let people disappointed, the thunder of other "privileges" is not satisfactory.

A VIP2 member complained to reporters: "The thunder of the ' to advertise ' said it is a tragedy, every time you go to the ads to log in, and so on, the ads have been broadcast, if you open a high-speed channel after downloading things, you will find that your computer to do anything slow, not open you may also normally open the software, website. ”

In Southern Weekend interview of the number of members of the Thunderbolt, the Thunder really take the shot is "offline download", which attracts them to join the reason.

If you want to download software or other application files, offline download is not very useful, but for downloading movies, TV, is a good choice. But offline downloads may also bring trouble to the Thunderbolt, a member of the Thunderbolt, offline download in the provision of high-speed downloads, but also to provide pirated software, pirated movies, pirated music products such as download services.

"Do not say pirated files, even if the Thunder server has a slice is normal." "Gelx said.

Thunderbolt's core technology and products are downloads. When it was just developed to download software, the "Internet Express" has accounted for the entire data transmission market 90% share. But the Thunderbolt still condensed a large number of users, and eventually occupy the Chinese download software market nearly 80% of the share. However, how to change the huge amount of users-especially happy to the present, is always a big problem of thunderbolt.

South Weekend reporter repeatedly contact Thunder CEO Shenglong, at first he claimed not easy to interview, after the phone will always unanswered.