Thunder wants to create Internet "video Dream Factory"

"Profit data doubled", for the Internet video industry is still in the burning money stage, to shout out such rhetoric seems too early, but in the Thunder financial report, such figures are true on the ground. A few days ago, the Thunder CFO Shang interviewed by reporters, with a clear and unmistakable figures to show the China's largest multimedia content distribution platform at present the current development.

The past 2011, for China's Internet video industry, on the one hand, the upsurge of copyright costs to the industry's concentration trend began to highlight; On the other hand, as some mature enterprises in the industry take the lead in achieving profitability, so that the whole industry to see the dawn of the coming.

Shang said that in the past October, Thunderbolt China's first profit-making Internet video company withdrew its application for the Nasdaq IPO. Once again, in the "listing is equal to break" in the capital market background, a good profit data financial statement is a high-quality enterprise to the capital market said "no" emboldened.

Three major business support

Shang said that the thunderbolt defined as a simple video site or download platform are biased. At present, the Thunder is China only one by one has the data downloading, the on-line video, the local broadcast three major video application strength company. Such a parallel diversification of product layout, but also let Thunderbolt successfully built the Chinese Internet in the "Online distribution empire."

In the eyes of netizens, Thunderbolt has become a synonym for downloading, but its power in the field of downloading is still beyond the imagination, according to the latest data, thunderbolt in the download area not only the first, its monthly coverage of nearly 300 million, coverage ratio has even exceeded the download application market 90%, This does not include the Thunder mini version and Web Thunder market share.

If the download market is not suspense, then in the fierce competition in the online video field, the market performance of the Thunderbolt is undoubtedly more to explain the problem. Also from the data from the iris, Thunderbolt look at the number of users in the coverage of the online video site in the list of three, with Youku, potatoes together formed the industry's first legion. And in the film category vertical video site This subdivision of the field, the Thunderbolt to see is by virtue of high-definition, fluent viewing experience.

At present, the Thunderbolt to see the player has become China's monthly coverage of the largest number of player software. Industry analysis that, "in a sense, netizens can have high definition of the smooth online viewing experience, thunder to see the work can not be."

"Thunderbolt on its own positioning, is China's largest digital content online distribution platform, video site is only a part of this platform." "Shang that the platform should include the purchase of genuine content, digital content downloads, online and local playback and a series of applications."

Doubling earnings leads

A full range of product layout and sophisticated high-end services means good profit, as early as 2009, the Thunderbolt will become China's first to realize the profit of the Internet video business. Three years later, the growth in earnings figures remains strong. "The Thunder current profit condition is very good." "Shang said:" Compared with the same period last year, Thunder's revenue doubled in the first three quarter, three-quarter gain is more than 125%. Shang also revealed that, despite the rise in copyright fees and other problems caused by the Internet video industry costs, but in the past three quarters, the Thunder still achieved a net interest rate growth of 20%.

Behind the glossy earnings, thunderbolt high-end value-added services are maturing, but also let the Thunder has more sufficient reason to face the future: Today, Thunderbolt not only for Chinese netizens to provide a wide range of network services, but also through its global leading cloud download technology, for more than 2 million of high-end users to provide including offline downloads, A variety of value-added services, such as cloud on demand.

Shang revealed that the size of the Thunderbolt also grew rapidly in 2011, "The number of employees and last year compared to 50% increase."

Diversified development of business model

With the enlargement of market share and enterprise scale, the differentiated management and diversification strategy become the inevitable choice of enterprises.

Have a good profit to do protection, Thunderbolt natural ability in the film and television industry to open a world, in the content of the advantages of resources beyond the expectations of many people in the industry: this year, the Thunderbolt has at least more than 50% of the Chinese Academy Line film Network exclusive copyright. This differentiated mode of operation has let Thunderbolt win the market initiative.

Shang said, compared to a number of video sites in the field of TV dramas extravagantly heroic, but can not break the content of the current state of anxiety, the Thunderbolt seems to have been low-key adhere to the direction of differentiation, but out of a different way.

In the active exploration of the video site differentiated business routes, the Thunder full use of platform advantages to create a diversification strategy: as the Thunder Company's another camp to collect the foundation, the Thunderbolt game is also a subdivision of the field of an important force. After several years of accumulation and precipitation, the Thunderbolt game has a mature and professional market and operations team. And will be officially on the line of the first person shooting the Thunderbolt game "big charge", it is likely to become the Thunderbolt game as the cornerstone of the domestic front-line game operators.

Thunderbolt Game CEO Chenghao in an interview once said, boutique strategy is the development route of the Thunderbolt game. And by the international famous game "Tomb Raider" producer Design and Development, lasted three years to build "big charge" is undoubtedly the Thunder game fine route of the significant coordinates. With the maturity of the Thunderbolt game, the business model of Thunder more diversified, the Thunder platform integration advantage will gradually highlight.

From video downloads, playback to online viewing, from high-end 3D game development to a variety of premium value-added services, the Thunderbolt wants to do a "dream factory" in China's Internet platform. Shang that, whether in the market performance or business model, the Thunderbolt has done a sufficient preparation, "whether it is the revenue capacity, or diversification of product strategy, Thunder has reason, also has the ability to provide users with better services."