Thunderbolt look further seize the market, leaped into the video player industry secondary seats

A few days ago, the Thunderbolt released by the computer video player released by the latest data show: Thunderbolt look at the player since mid-August, the weekly average daily coverage has now surpassed the storm audio and video jump to the player secondary seats. In this, the storm audio and video said, as the player field leader, the storm has been firmly maintain the leading position, and the Thunder users increased because of the use of bundled installation, such as short-term impulse. But the thunderbolt immediately refuted this assertion, claiming that there is no so-called "short-term momentum" of the argument.

And in the two sides to the user's seat of contention behind, in fact, Hidden is the video client hidden industry logic, who can rank the chief may mean who will be able to obtain the favor of capital.

The Battle of the rankings

According to Eric's latest published data reality, Thunderbolt look at the player since mid-August has been with a weekly daily average of 19.58 million coverage, by virtue of 29.6% of the market share has successfully surpassed the old player Storm audio and video, and leaped into the industry secondary seats. At the same time, in the video software coverage of the number of users, the Thunder to see the player also ranked in the top three, with Qvod, Storm audio and video together to form the first legion of Chinese software.

In this connection, Storm audio and video PR department responsible to the "Daily economic news" Reporter said that the storm audio and video to 60% of the market share, and 150 million of the software installed capacity, in the industry to maintain a strong competitive advantage. After the release of the new version of the software, the Storm audio and video began to fully layout online business, the current on-line videos to more than two digits per month to achieve growth, far beyond the industry average.

In fact, after the launch of the new version of the online video business storm, the sword refers to high-definition playback content, so that thunder to see, Qvod and other software has to face new competition, which also makes video playback software competition tends to white-hot.

"The Thunder looks through the bundle installation and so on means, causes the daily coverage number to rise 20% in a short time, this is a short-term impulse competition means." The official said.

For Storm audio and video, Thunderbolt vice President Wang Shana said that the current monitoring data from third parties enough to explain the problem, "starting from mid-August, Thunder to see the number of players have exceeded the storm audio and video, according to Third-party data statistics show that the gap between the two more and more, the Thunder does not exist in the so-called short-term impulse, Because time and data will explain everything. ”

For the Thunderbolt to see the problem of bundling installation, Wang Shana that this is the Internet enterprises commonly used in a promotional way, Storm audio and video is often used in this way, and the key to the success of the product is the user is satisfied. She also cited the company recently released high-definition video user satisfaction survey, the relevant data shows that the Thunderbolt to see the player in the definition, playback fluency and other indicators than Youku, Qi Art and other major competitors, in the industry leading position.

Iris analyst Zhaoxu said, according to the July user software usage frequency monitoring, in the daily coverage of the number of indicators, the Thunderbolt has to catch up with the Storm audio and video; But in the monthly coverage of the number, the Storm audio and video is still leading the Thunder to see, proof of the storm audio and video users still have

Grab a cake

According to the latest statistics released by the China Internet Network Information Center, as of June 2011, the number of Chinese netizens was 485 million, of which the network video user size is 301 million, is one of the most used Internet services. In the video website numerous broadcast content, the movie and TV drama is always the user biggest content demand, also is the advertiser most is willing to invest the project. Therefore, the film and television drama market has always been a battleground video site.

At present, the domestic network video industry has 4 listed companies: Youku, potatoes, cool 6 and Le video network, the four enterprises 2011 years two quarter total revenue of about 70.94 million U.S. dollars, an increase of 118.4%, online video on demand has become the Internet field of the fastest growth in the segment of the industry.

In the face of the huge potential of online video market, many internet companies have joined the war, even at the expense of burning money competition. Recently, Baidu said it will increase its video site on the investment in the arts, Tencent released a new video strategy, Sohu is also increasing the investment in video business. According to two quarterly earnings, online video is the most robust part of Sohu's growth rate of more than 150% per cent year-on-year. In addition, Sina August announced a stake in Tudou, and held its 9% stake, NetEase also launched the Open Class project to participate in Network video business competition.

"A lot of new join, make the video industry into homogeneity of competition serious situation." In this situation, in with the competitor to fight the flow, spell the content, the user to withstand pressure, as soon as the listing to get financing, can not be eliminated by the industry. "Zhaoxu said.

Not listed

In such a burning money industry, who can be listed as soon as possible to get financing, who mastered the initiative. This June 9, the Thunder to the U.S. SEC (U.S. Securities and Exchange Commission) submitted a listing application, planned for the Nasdaq IPO. However, July 20, on the eve of the Nasdaq, the Thunder suddenly announced a moratorium on the IPO, the time to postpone the listing a day to July 21.

However, the Thunder market horn has not yet rung. Yesterday, Wang Shana in an interview with the Daily economic news, said that because of the poor performance of the U.S. stock market, the Thunderbolt valuation can not reflect the value of the enterprise, so choose to suspend fund-raising, and will wait for a more appropriate time to go on the market. "It's just a matter of timing," she made clear, for a specific listing timetable. ”

Coincidentally, before this, Storm audio and video has been planned to be listed overseas. 2008, Storm audio and video CEO Fengxin has said that the storm audio and video is expected to enter the Hong Kong exchange in 2010. Last October, Fengxin made it clear that it is expected to choose the Nasdaq listing in 2012. On the latest developments in the listing, Storm audio and video marketing manager Ding Junyun said the storm audio and video is currently inconvenient to comment. In Zhaoxu view, the current Thunderbolt, Storm audio and video companies to the United States listed situation is still unclear.