Tian: The second half of the domestic game will be through Zynga to enter overseas

On June 27, Zynga's China general manager Tian said in an interview with Sohu it today that one of the goals of Zynga China this year is to help Chinese game makers move overseas and that games will be online in the next 3-4 months.

Referring to Zynga's previous stock price fluctuations and the current undervaluation of the securities market, Tian said Zynga's share price volatility was in line with the stock market's rules. Zynga will not be too concerned about the volatility of its share price because it is understandable that the stock market is not sufficiently knowledgeable about Zynga.

Tian said that Zynga is not worried because Zynga currently has a strong http://www.aliyun.com/zixun/aggregation/8559.html "> active user base." He revealed that Zynga's current monthly active users have broken 300 million. With a strong user base and Zynga's platform to support, Zynga's future is limitless, and it's just doing a long-term groundwork for the future.

For Zynga China's recent development goals, Tian said that Zynga has three major development goals this year, first of all, on the basis of cooperation with Tencent, Sina, to continue to find the user base and channel-dominated companies to cooperate, and secondly, will continue to build Zynga China's independent development and operations team, currently, The team has reached 150 and will continue to expand in the future, and another important direction is to leverage its platform and user base to help Chinese gaming companies move overseas. At present, this direction of work more smoothly, the second half will have a variety of games overseas successfully online.

At present, Chinese game makers have expressed a willingness to work with Zynga, Tian said, focusing on the strong platform and user base of Zynga overseas. In his view, compared to domestic users, foreign users are more interested in social games, ARPU value is also much higher, to enter overseas will improve the income and brand has a big role.

Tian said the current line between social games and web games has become increasingly blurred, and the similarities between the two have been very coincident. However, he believes that social games still have their own unique mechanisms, more attention to the interaction between acquaintances, and the competition of web games more intense, unfamiliar groups are more suitable for web games.