Tian Zhi Tongda Li Jibing: Mobile Internet can not copy the Internet mode

News and science and technology February 19, Days Wisdom Tongda founder and CEO Li Jibing in a visit and news technology "high-end interview" column, said, "http://www.aliyun.com/zixun/aggregation/17301.html" > Traditional Internet mode must not be duplicated under mobile Internet. The traditional Internet model is based on scale, based on the scale of the flow of an advertising model, this model on the mobile internet can only be one of the models, not all. ”

Tian Zhi Tongda founder and CEO Li Jibing

Li Jibing also pointed out that "mobile Internet is the app economic, is functionalization economic, namely the functional economy, this kind of functional economy is through the app program to complete, so each mobile Internet is facing the function of small cycle of success may, So the mobile Internet is totally different from the traditional internet.

The following is a transcript of the interview:

News and Technology: You dispatch friends, everyone good! Welcome to the news and news technology high-end interview column. We are very honored to invite to Beijing Day Wisdom Tongda Information Technology Co., Ltd. founder and CEO Professor Li Jibing to accept the news and technology interview, please Lee always say hello to the netizens!

Li Jibing: Dispatch everyone good friends! Today I am honored to be invited here by dispatch to do an interactive interview. Dispatch is a nationally renowned financial information website with very high-end users. Today can and everyone here through the network to meet very happy, I hope you and I spend a happy time together, thank you!

News technology: Professor Li, first of all, please introduce us to this company.

Li Jibing: Beijing Tian Zhi Tongda Information Technology Co., Ltd. was founded in 2009, we focus on mobile media services, we are China's first Third-party open to the mobile media platform provider, and mobile media platform as a whole service operator.

News and science and technology: I found that the days of wisdom in the 3G was founded the year, we choose to enter at this point in time is a coincidence or opportunity?

Li Jibing: Just now the host asked a very good question, and I answered the question: both coincidence and opportunity. We see all history is made of a kind of inevitable and accidental interwoven, history is like the warp of the clothes on my body, occasionally like a parallel, history is always by the inevitable warp and occasional weft interwoven into a big curtain.

Tian Zhi Tongda company itself is the case, we in the 3G (2009) before the arrival of a lot of preparation, theoretical preparation, technical preparation and market research preparations. When the first year of 3G (2009) arrives, we are all ready, so just in the course of the years we set up the day Wisdom Tongda Information Technology Co., Ltd., focused on the development of the mobile media industry.

News technology: We know that mobile media is a new industry, Tian Zhi Tongda Why would choose to enter this sector, rather than choose a more mature business model of the industry?

Li Jibing: This is a very important question, why I choose Mobile Media This new industry, this question contains a very important proposition, the mobile media itself it is an emerging industry, this proposition is very good.

First of all, we have to consider mobile media is a new industry, mobile media as a new industry, is our company 3 years ago (founded in 2009), it is officially listed as a new industry, see the Central and national newspapers were in the year before (October 15, 2011) In the central communiqué of the 17 session of the plenary, the revitalization of the cultural industry strategy was discussed. When it comes to strategic revitalization, we talk about three important strategic emerging industries, one of which is mobile media. How to make mobile media as a new industry to develop into a strategic pillar industries, this is our mission, so we choose to do mobile media.

A very important reverse proposition here is what our company is, not what it is. Our company is engaged in mobile media, we are mobile media as a whole service operator, we are not a digital publishing company, we are not mobile reading company, we are not a mobile reading platform service provider. No, we are mobile media, and it is very important to know how we define the industry.

The key word that defines this industry is "move" and "media" two words. What is the concept of moving relative to the past? is the traditional and fixed internet model, which is a traditional model, a fixed internet model. What are we using now? We are using the mobile Internet model, it is most important how to use a mobile internet communication means and operational means to achieve product coverage.

Media, what is its corresponding opposing concept? Not a form of simple media in the past. We know that the media in today's human contact is about 8 kinds of forms: text, images, audio, video, animation, comics, games, ACG combination games. Media is a whole-media concept, not just one of them, but refers to the integration of all 8 of them into a media.

We are to do mobile Internet the most modern means of communication and operation to achieve full media integration, this is our understanding of the overall concept of mobile media. In this field, we face one of the greatest opportunities and the greatest challenges.

We all know the day of January 21, Obama's inaugural address in the United States, after the Obama inaugural address, the world's mainstream media, the most important report, the latest report point? This report is: We see this is the President of the United States in human history for the first time in the social media and mobile Media era speech, this is a big background. Mobile media has been born as a background of the era, which was not available ten years ago, even 3 years ago, a basic feature of today's era.

Our company chooses to do mobile media, the most important thing is to hold the pulse tide of this era, grasp the trend of the times. What are we? We are the leaders. What are we? We are the riders. What are we? We are the founders, we are constructors, we are standard-makers, we are the "Global mobile media experts" to achieve a third party in China Mobile Media opened the first operator of an industry positioning, which is our basic purpose in this industry.