Tiandaochouqin: Webmasters should go out to promote

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There is a good saying, Tiandaochouqin. As long as people are diligent on anything can be done, as long as people diligent, God will not abandon him. It's a hard thing to do in the world. This year I and a few friends to do a project: Jingdezhen information Tong. This is a location for the local provision of classified information Services site, the operation of the full experience of the word hard to get rich.

We chose to do this information through the website, because we consider to do that kind of comprehensive local portal network (such as news dating blog, etc.), the operation is more difficult, the front pull long bad control, promotion point also not good grasp. We have chosen a certain goal must be done, and can not be made chicken ribs. Rather than doing a comprehensive, it is better to do the concept of small points of information services, and so on, and then to further expand.

The program we selected is PHP168 's classified information program, this program can be used less templates, after a few of us work through the night, and finalize a model of the blue atmosphere, and then the site column to do screening and additions and deletions; we did not put the original program on the built-in columns and sub-column of a brain to put up, our main choice of real estate, Flea markets, recruitment, marriage and business of these several flagship columns, and independently developed the Yellow Pages module, the redesign and beautification of the recruitment column (compared to the atmosphere, similar to the 51job type).

Next to promote, here mainly said offline promotion. Our offline promotion is also very simple. Because the website locates the information Exchange service, therefore the goal is clear, the means is also very simple. We do a promotion, is the street stickers small posters. Other means of publicity such as playing body, lamp posts, billboards and so unrealistic, the cost is high. When we decided to use this method of promotion, we decided to use this method to the extreme. The simple promotion method can play to the extreme, will be able to exert the huge effect. That is true.

We have printed 20,000 pieces of A4 color posters, the main content is the site name + domain + website + Some practical Local service calls (all through our telephone to verify the available telephone). The one-week period was then divided into 3 groups, 100 communities, 3 universities, 40 primary and secondary schools, and 20 business-focused areas for a wide range of poster activities.

The final achievement is, the website effect comes out, every day at least 200 new information release, day visits about 5000. But the funny thing is, Baidu included not many, only the home page. But it does not affect the operation of the site, because there are simple and powerful effective offline promotion. Why Ma Yun Dare to challenge Baidu, I think he is not afraid, because his hands have his resources and methods. Why should parasitic in Baidu body? Go out and spread the dots, the website will live.

There was an episode, but we still overcame it. Before and after July this year, Jingdezhen experienced the unprecedented floods under heavy rains, the first batch of nearly 5000 posters, all of which were soaked in rain; there is no way to clear the sky, and immediately all heavy paste. This 2, 3 months of doing the website process, strongly felt a word is: a diligent world without difficulty. As long as you run, everything is open. Webmaster Brothers to go out of the ivory tower, with fiery youth and drive to make their own web site bigger and stronger bar. This article originates from the literature net Www.qzon.net, reprint please specify.