Tianhong Money Fund has become the largest fund in China

Balance treasure from the launch of June 13 so far, in just 5 months time, Tianhong increases the money fund has become the largest domestic fund, creating a new historical record of China's fund industry. According to the Morningstar statistics of the latest Global fund size data by the end of October, Tianhong Fund's size ranked 51st in the Global Monetary Fund, the 185th place in all the global mutual funds.

Balance treasure at the end of the three quarter to create 55.653 billion yuan news lingering unfinished, billions of scale has appeared in front of. Tianhong Fund data shows that the days of Hong-Li Bao Money Fund (Balance treasure) The latest scale has exceeded 100 billion yuan, become China's first fund history only a large scale breakthrough fund. And its more than 29 million of the number of accounts, but also make it the current number of domestic accounts of the largest fund.

Hundreds of billions of funds were born

Tianhong fund data show that as of November 14 15:00, Tianhong increase the Money fund scale breakthrough 100 billion yuan, into China's first fund history only broke billions of funds, creating a new historical record of China's fund industry.

If the renminbi were calculated against the dollar yesterday, 100 billion yuan is equivalent to 16.287 billion U.S. dollars, standing in the World mutual fund perspective, according to Morningstar information statistics of the latest Global fund size data as at end of October, Tianhong Fund's size ranked 51st in the Global Monetary Fund, the global mutual funds 185th.

Data show that since June on the line, its burst speed greatly exceeded the market expectations, the end of the two quarter only more than 5 billion yuan, the third quarter of the balance treasure scale of 55.653 billion yuan, entered the four-quarter, just over 1.5 months, balance treasure scale on the hurricane, quickly soared to 100 billion yuan, from the line only 5 months time.

Tian Hong Fund said, double one is to let the balance treasure scale to create new highs important reason. In the past two or 11 years, more people recognize the convenience of the balance treasure, many of the new customers from the double 11 operating activities brought, this part of the investors first contact with the balance treasure, and in the enjoyment of the balance treasure after the return to become the new Balance treasure investors. "In the Double 11 day, the investor experienced the balance treasure smooth payment, the second kills the artifact the function, has the new understanding to its payment function, after the double 11, the balance treasure's transfer and the active customer proportion has the significant enhancement." ”

The role of network platform highlights

From June 13 to date, in a short period of 5 months, leaped to become the largest fund in China, creating a new historical record of China's fund industry, for the History of Chinese fund development, has an important benchmark significance. And behind the birth of hundreds of billions of funds, is the Internet E-commerce platform to fully highlight the power.

Insiders said that the balance treasure the scale of the big surge, perhaps a number of reasons, the most important reason is the October Alibaba announcement holding Tianhong fund, Alibaba related department head has made it clear that in the Money fund sales, Alipay platform in the future will only and balance treasure cooperation, Thus become Alipay exclusive Monetary Fund partners, will not cooperate with other companies, which for the rapid expansion of the balance treasure played a decisive role.

For investors, the choice of balance treasure this cash management tool, in addition to very critical yield factors, convenience is the most important factor. In terms of the return on the balance treasure, although not the highest in all cash financial tools, but because the Alipay platform directly inlaid with the balance treasure of the purchase of the entrance, investors can pay treasure account in the fund to buy balance treasure, operation is very convenient, thus attracting many investors "ant move", Transfer the money from the bank card account into the balance treasure.

Another reason for the surge in the balance of treasure is perhaps the result of double's incremental funding. Double 11 day, Alipay turnover of up to 35 billion yuan. It is understood that as Taobao users buy items, need to recharge into the seller Alipay account, but only after the buyer confirmed the successful transaction will enter the seller's account, if the buyer did not confirm the success of the transaction, will automatically enter the seller's account after 10 days, during which the transaction funds deposited in the Alipay company account. Analysis of the industry, the double 11 to create a feast of the electric business, Alipay company These funds may have purchased the balance of treasure, quickly pushed up the balance treasure of the scale.

Finally, the balance Bao relatively stable performance. Balance treasure on the line, its profitability is basically stable, data shows that since its inception, the days of the 7th-year conversion rate of profits has been stable between 4.5%-5%. As of November 13, 2013, tianhong gains million profits of 1.4097 Yuan, 7th annual return rate of 5.093%, accumulated for investors to bring the income of 788 million yuan.