Tianjin food and beverage single per capita 68 million consumers through group buying to save 220 million

Recently, China's leading local life consumption platform public comments released the "2012 Tianjin City Living Consumption Report", the report showed that 2012, Tianjin food single per capita price (excluding snacks fast food) 68 yuan, electronic coupons and group buying and other consumer preferences continue to be favored by Tianjin consumers, 2012 year, Consumers browse Tianjin merchants ' electronic coupons more than 2.78 million times. 2012, the public comments in Tianjin, the total number of group buy sales coupons more than 2.97 million, a 73% increase over the last year, saving up to 220 million yuan.





"2012 Tianjin City Living Consumption report" also comprehensively revealed the 2012 years of Tianjin consumers in the latest characteristics of beer and Skittles: In the food, Tianjin consumers prefer western and hot pot; in Tianjin, people enjoy the most amusement park attractions, skiing, swimming into Tianjin Citizen sports Fitness Popular items , the theme of love and other theme hotels become the latest popular choice for young consumers; Yue City, Water Shang, Florence Town became a popular city landmark in Tianjin.





, including the "2012 Tianjin City Living Consumption Report", the public commented that the total release of the country's 23 consumption of more developed cities living consumption report, through the major cities consumers choose Merchants, comments, download electronic coupons and buy a variety of behavioral data analysis, The paper reveals the characteristics of local life consumption of all the big city consumers.





Public comment Network is the world's first independent Third-party consumer review site, has become a well-known Chinese consumers and merchants of local life consumption platform, on the one hand to consumers anytime, anywhere to provide consumption information and entertainment, on the other hand for the merchant to provide a single-stop precision marketing solutions. In the era of smartphone, the public comment on mobile clients has become a necessary tool for people's local life.





according to statistics, as of the fourth quarter of 2012, the public comments on the number of active users more than 55 million, comments more than 23 million, the number of merchants included more than 2.4 million, covering more than 2,300 cities nationwide. As of the fourth quarter of 2012, the general public comments on the monthly comprehensive views (Web sites and mobile devices) over 1.4 billion, of which the mobile client browse volume of more than 60%, mobile clients cumulative number of independent users more than 54 million.





Tianjin Restaurant per capita price of 68 yuan, preference for Western and hotpot





2012 the whole year, Tianjin food single per capita price (excluding snacks fast food) for 68 yuan, snacks per capita for 23 yuan, in the country's 23 consumption more developed cities, Tianjin catering single per capita price ranked center.





according to the "2012 Tianjin City Living Consumption report" shows that Western and hot pot is the choice of Tianjin consumers more cuisine, affordable, the widest audience. In Tianjin, Western-style single per capita price of 65 yuan, the number of reviews in all mainstream cuisine most, ranked first, showing the widest audience, followed by Hotpot, in Tianjin, hotpot single per capita price of 61 yuan, the number of reviews in all mainstream cuisine ranked second.





2,433 Tianjin merchants can provide WiFi





with the popularity of smartphones, the younger generation of consumers eating out and entertainment has been accustomed to asking: "Is there WiFi?" ”。 "2012 Tianjin City Living Consumption report" statistics show that as of December 2012, in the public comments on the Tianjin merchant comments included in the public comments, the audience has marked about 2,500 Tianjin merchants can provide wifi.





Tianjin Entertainment: Favorite Park Attractions





"2012 Tianjin City Living Consumption report" statistics show that in Tianjin, the most popular leisure and entertainment business Top10, park attractions accounted for the highest, up to 40%, "Yangliuqing Manor", "Qi Li Hai National Wetland Park", "Beitang Ancient Town" and "Tianjin Port (600717, Stock bar) east artificial Beach" Are the popular parks and sights in Tianjin.








Figure 1: Public comment on the "2012 Tianjin City Living Consumption Report" shows that 2012, in the public comments Tianjin restaurant per capita price (excluding snacks fast food) for 68 yuan, snacks per capita price of 23 yuan, and the other food and beverage single per capita price and comment number TOP2 are Western and hot pot respectively, One of the food and beverage per capita price of 65 yuan and 61 yuan; in the public comments on the Tianjin merchant comments, the public comments that friends have marked 2,433 Tianjin merchants can provide wifi; in Tianjin, the most popular leisure and entertainment merchants Top10, park attractions accounted for the highest, up to 40%.





swimming into Tianjin Citizen Sports Fitness Popular Project





"2012 Tianjin City Living Consumption report" statistics show that in Tianjin, the most popular sports fitness merchants Top10, the swimming pool accounted for the highest, up to 40%. Swimming becomes a popular sport for Tianjin citizens.





Theme Hotel New popular selection





"2012 Tianjin City Living Consumption report" statistics show that in Tianjin, the most popular hotel Top10, the theme of love and romantic theme hotels ranked top three, and accounted for the highest, up to 30%, followed by hot spring resort hotels, accounting for 20%. This shows that after the budget hotel, the theme of love and other themed hotels as well as the characteristics of the hot spring Resort hotel as the latest popular choice for young consumers.





Tianjin popular landmarks: Grand Hyatt City, Water Shang, Florence town





"2012 Tianjin City Living Consumption report" statistics show that large integrated commercial center "Yue City", large-scale urban leisure shopping center "water Tour City" and so on become the public comments Tianjin popular search keywords TOP10, Tianjin is a popular landmark.





In addition, the Italian style of large high-end outlets and leisure cultural Center "town of Florence" in the public comments Tianjin popular top shopping center TOP10 ranked first, but also become one of Tianjin's most popular city landmarks.








Figure 2: Public comment "2012 Tianjin city Living Consumption Report" shows that 2012, in the public comments in Tianjin, the highest sports fitness merchants TOP10, swimming pool accounted for the highest, up to 40%; the most popular hotel in Tianjin merchants Top10, the theme hotels accounted for the highest, up to 40%, Next is the hot spring Resort hotel, accounted for 10%, the big Yue City, the water Shang, the Florence small town and so on becomes Tianjin popular landmark.





Tianjin Merchants electronic coupons Browse more than 2.78 million times





through the public comment on electronic coupons to obtain consumer preferences has become the consumer habits of Tianjin consumers. "2012 Tianjin City Living Consumption report" shows that in 2012, the public comments on the Tianjin Merchants electronic coupons Browse more than 2.78 million times. Among them, all kinds of Korean self-service barbecue city, Sichuan cuisine "spicy temptation", hot pot "small sheep" and dessert drinks Store "DQ", such as 2012 Tianjin popular electronic coupon merchants.





more than 2.97 million people buy group purchase, save 220 million





Group purchase as a more substantial consumer preferences continue to be favored by Tianjin consumers. "2012 Tianjin City Living Consumption Report" shows that 2012 the whole year, the public comments in Tianjin, the total number of group buy sales of more than 2.97 million, the increase of 73% than last year, Tianjin consumers through the public comments group purchase savings of up to 220 million yuan.





"2012 Tianjin City Living Consumption report" shows that food and film purchase coupons are the most popular. According to the report, 2012 of the Tianjin single group purchase and sale volume TOP10, food accounted for 60%, film accounted for 40%. Among them, "only 26 yuan, the value of 80 Yuan movie ticket 1" of the Golden Plaza group buy coupons have more than 80,000 people to buy; "sell only 16 yuan, value 20 Yuan Voucher 1 Zhang!" Bread dessert "Paris pui Sweet" group purchase coupons have been purchased over 43000 people.





in addition, in 2012, consumers kept a high level of satisfaction with the public comment Group purchase. According to the public comments Group Purchase page statistics show that, as of December 31, 2012, 84% of users in group buying after the evaluation expressed satisfaction, 87% of users said that will go again, 4 points (including 4 points) of all group buy 86%.


Figure 3: "2012 Tianjin City Living Consumption Report" shows that this year, the public comments in Tianjin, the total number of group buy sales coupons more than 2.97 million, the increase of 73%, saving up to 220 million yuan; Tianjin electronic coupon Popular Download merchants for all kinds of Korean self-service barbecue city, Sichuan cuisine "spicy temptation", hotpot "Small fat sheep" and dessert drinks Store "DQ" and so on.





about the public comment





public comments is China's leading local life consumption platform, is also the world's first independent Third-party consumer review site, is committed to providing users with catering, shopping, leisure and entertainment and life services and other areas of business information, consumer preferences and the publication of consumer evaluation interactive platform; Public comment Network for small and medium-sized businesses to provide a one-stop precision marketing solutions, including electronic coupons, keyword promotion, group buying and so on. After another website, the public comments have been successful in the mobile internet layout of this model, the general public comments mobile clients have become a prerequisite for local life tools.





Public Comment Network was founded in April 2003 by Zhang in Shanghai, and other founding team members include co-founder Jing, Zhang, Leaf tree Duanmu and Longwin.





Related Data





As of the fourth quarter of 2012, the public comments on the number of active users more than 55 million, comments more than 23 million, the number of merchants included more than 2.4 million, covering more than 2,300 cities nationwide.





as of the fourth quarter of 2012, the public comments on the monthly comprehensive view (Web site and mobile devices) over 1.4 billion, of which the mobile client's browsing volume of more than 60%, mobile clients cumulative number of independent users more than 54 million.





Currently, in addition to the Shanghai headquarters, the public comments have been in Beijing, Guangzhou, Tianjin, Hangzhou, Tianjin, Shenzhen, Suzhou, Wuxi, Ningbo, Chengdu, Chongqing, Wuhan, Xi ' An, Zhengzhou, Jinan, Qingdao, Shenyang, Dalian, Changsha, Harbin, Xiamen, Fuzhou, Hefei, Changzhou, More than 30 cities such as Foshan and Taiyuan set up branch offices.