Tick-tock Taxi in the hotel reservation field

Now standing in the cold wind can not hit the road side of the car, we will naturally think of taxi software, because information asymmetry, let the car to find us is more convenient than we keep looking for a car. If now we go to any city on business or travel, can also at any time according to their own times and geographical location to request, let nearby hotels to find us? Today on the line of the "booking treasure" would like to do in the hotel reservation field to do similar tick-click Taxi attempt. The use of the "reservation treasure" is similar to the taxi software, you can press the microphone button to say something like, "Tonight you want a 300-dollar big bed room, tomorrow four o'clock in the afternoon plane, the best late check-out to three" demand, near the hotel received your voice, will be based on the rest of the day the room to give you the price of the room type, Finally you can choose the hotel next to the order, and then the hotel to communicate with you to check the details. and booking Bao for the hotel provides a demand response system, and the hotel backstage connectivity, will be near the user needs to be pushed to the hotel, the system will automatically play the voice of the user (currently booking Bao can only use voice to make reservations, it is said to be because the voice of the front desk staff noticed that there are new users, text reminders bad), The hotel can first consider whether it can meet the special needs of the users, such as late Check-out, and then choose whether to respond. The "Booking treasure" team told me although the Hotel reservation field has Ctrip, Art Dragon, where to go these giants, the competition is basically the Red Sea, but the market is not saturated-there are hundreds of thousands of hotels nationwide, while the traditional OTA up to cover the 六、七万家, so on the market, the subdivision of the field of opportunity. To order a treasure Team angel investor owned hotel as an example, although OTA for the hotel to bring more users, the overall proportion is declining, in other words, the hotel from outside OTA channels more and more direct customers, so the reservation treasure team want to use a more interesting way to meet this trend. While hotel bookings are a standardized and buyer-led market, they think the C2B model may be a test. "Booking treasure" want to cover the target consumer groups have two categories, one is to travel to the field business traveller, when he has the change of housing needs can be very timely to find a nearby hotel. The other is local leisure demand, Ninguodong founder, said, the United States Group of local hotel sales in the night volume has reached the industry front-end level is a good example of the demand for local hotel reservations. And the use of similar C2B mode, the biggest advantage of the hotel is that they can directly connect the user through the system, unlike the former room to the agent, the hotel is not able to and users in direct contact before the transaction. After the direct docking of users, the hotel can be flexible to the rest of the room to sell out, the price can be real-time, but also to avoid disrupting the price system, as well as the jump single situation occurs. Ninguodong says they hope the effect is high season, C2B can make hotels earn more premium, during the off-season, users can get lower prices. And theyHotel and customer service will be free of charge, do not take the profit model of commission, later may value-added services. They are not too worried about profitability, "the hotel's ability to pay is very strong, the key is that you want to bring it effect." "Using C2B mode to do hotel reservations have we have reported the" Hotel control ", they take the hotel auction mode, users will have a bargain with the hotel process, but the hotel control later weakened the bidding model. There are some similarities in the pattern of foreign products for Priceline.