Ticket purchase disrupt performance market ticketing company performers join forces say no

Watch the performance of the audience (map) Morning Post reporter Li Yi if the group buy a dinner, because the content of the package can let the merchant as far as possible to pay the normal price of the consumer relatively fair, then buy a concert, because we enjoy the same content, then naturally there will be consumers because of the positive price to buy tickets and feel unfair.　　Similar events with the recent frantic expansion of the group buying network, the reporter interviewed a lot of performers and ticket sales companies, for ticketing, we all joined together say no, and called for the market to be standardized as soon as possible. Ticket buy Let the Ox also complain about the performance tickets to the first time in Shanghai drama market appeared, has slowly infiltrated the pop music market. According to incomplete statistics, last year's Elva concert, "A long time Not health" concert, Richard Concert, and even the song God Jacky Cheung's concert, have been in the group buying online 20 percent-80 percent tickets to buy sales.　　Carreras Shanghai Music Council has also had a 99-yuan super low buy tickets. The surprise of the emergence of low fares, so that performance companies and ticket sales companies are complain, and even the Shanghai yellow cattle on the site to show dissatisfaction. Some people in the industry pointed out that the emergence of group buying sites, not only for the positive price of the ticket consumers is a kind of unfair, and seriously disrupted the market, and for the group bought this performance project is also an extremely irresponsible behavior.　　But at the same time there is also a voice said that the emergence of ticketing, indeed to some extent, played a propaganda effect, coupled with the network data opacity, "hot", "second kill" and the effect of words, sometimes the effect than spending money to advertise better. Consumers feel unfair the consumers who have been in the 99 Yuan Spring Airlines aircraft must have had this experience-cramped seats, no airplane meals, and constant product sales-that is the price consumers must pay for cheap prices. But in contrast, show ticket buyers do not have such a problem, the only trouble is that some of the good location can not be purchased through this channel. It is understood that the performance of tickets sales, the most expensive and cheapest tickets are usually hot goods, and the middle of the 300-600 yuan ticket-not high price, bad not bad position, often difficult to attract consumers, this part of the most final admission to the yellow cattle, and now a large number appear in the group buying site.　　But for the positive price to buy this part of the ticket consumers, a lot of the feeling of being cheated, many ticketing companies have received a refund phone. Why the consumer can accept the Ox ticket, but to buy the ticket response so big? After all, from the price point of view, group buying sites seem to differ little from the ox. In this regard, some consumers believe that the phenomenon of cattle is the mainland performance market a latent rule, and the performance of the day Ox ticket price is rising is not able to start to determine, "but if today I just bought a positive price of things, the next day on the discount, then I naturally cannot accept, this is not to deceive consumers?" Since there are cheap tickets, why not tell the consumers at the outset? Of course, it's best toIs able to crack down on all kinds of false fares like Hong Kong and Taiwan! "Ticketing companies to buy tickets and consumer dissatisfaction, like the appearance of ticket purchase and the same as the Ox let the ticketing website unbearable." And compared to cattle, because there are counterfeit money, fake tickets and other factors, the ox ticket will let some consumers deterred, but ticket buying are regular tickets, which makes ticket sales company more headaches. A ticket company for many years, Mr. B told reporters, "now buy tickets to play such a low price, the consumer's concept of consumer will have a great impact, they will feel that anything can be discounted, they now even call to ask whether this ticket can be discounted!" "Mr. B analysis, usually dares to carry on the low price buys the ticket, but two kind of situation, one kind is the organizer own, takes the drama mainly, hoped buys this form to reduce the loss." The other is for publicity purposes, "the introduction of special tickets is only to attract consumers to buy tickets, to avoid the bad in the hands of the ticket." "But Mr. B also said that the current ticket purchase of the appearance of the ticketing company is not particularly influential," usually to join the group is not very good performance or the performance of the performers expect too much. But over the same term, consumers will have to change the concept of consumption, thus causing problems in ticket sales. "The performance company is different in comparison, the show company to the emergence of ticket purchase can be said to be both love and hate." Miss C of a performance company thinks that if a performance can take so many votes to buy, first of all, the price is unreasonable, "this unreasonable consequence should have been the performance of the performers themselves, but now to consumers a high impression of the price, so that the real performance of the show instead become a neglected thing." It's not fair to those of us who are serious performers. Miss C told the reporter, each concert cost difference is very big, but the ticket purchase one appearance, will let the consumer think all performances should be such cheap fares, "the performance and the dishes are different, the artist's cost is not transparent, the fares are all by the performance business blow." "Another performance company's Mr. D also said," If your concert tickets are 20 percent, 30 percent such a low price to sell out, people will think you are not good enough, then how will you come to Shanghai performance? "But there are also performance company staff think that the above is the industry's paranoid, a performance company, Miss E, for example, a performance company through the group purchase site sold 1000 tickets, was to test the market, did not expect to sell a piece of not left, and the next day the traditional ticketing channels still sold 100,000 yuan box office. Industry analysis, group buying can indeed be used to attract consumers to low-cost, and ultimately drive the overall box office.　　An ox told the reporter, to just end of Xiaojingteng concert, for example, on the Internet appeared group purchase information, they can not get tickets. However, some people in the industry pointed out that group buying is usually done online, the domestic monitoring level is not high, those who quickly digested the number is not really still questionable, not ruled out to sell ticketsIn the case of digital forgery. Performance Company's Mr. F revealed that the current ticketing has caused a vicious circle of the market has seriously affected, and even the organizers will first set the price of high prices, so that consumers think it is cheap, "So in the past, the Shanghai performance market has been very easy to drop down the fares, now it is likely to rebound again ”