"Tiero" marketing is also jerky, a key step in the reform

Railway freight transport reform a key step in the rapid delivery of high-speed rail express

"Tiero" Marketing is also jerky

Observation motives: Important business documents, small items under 5 kg, as long as 10 orders, the day before 22 can be delivered. April 1, as a key part of China's rail freight reform, high-speed rail express began to accelerate, facing Beijing and other 20 cities trial run.

Test run 5 days, high-speed express is ushered in a start? Yesterday, Beijing Youth Daily reporters after many interviews found that "Tiero" is undergoing the transformation of the pain, from the plan to the market, not only the price and market convergence, service awareness should be integrated as soon as possible.

Outlets: Up to three cities from Beijing

From April 1 onwards, under the China Railway Corporation's high-speed Rail Express Co., Ltd. in 20 cities nationwide pilot operation, the initial set up a high-speed express "door to door" service network.

The first round of high-speed express test run cities include: Harbin, Shenyang, Changchun, Beijing, Tianjin, Shijiazhuang, Taiyuan, Zhengzhou, Wuhan, Xi ' An, Jinan, Shanghai, Hangzhou, Nanjing, Hefei, Nanchang, Fuzhou, Guangzhou, Shenzhen, Changsha. High-speed Express product categories include: The day Tatsu, Zhe Tatsu, the next day up. Target market main document class Express and light small package Express. It is expected that hundreds of cities will be covered by high-speed rail by the end of this year.

In the high-speed express, can be the same as the rapid delivery of the challenge of the "Trans-Provincial Day Tatsu", however, in the initial stage of the trial operation, from Beijing to send pieces can only be achieved in Shanghai, Taiyuan, Zhengzhou, three cities, "the Day Up", the other 17 cities, can only achieve the time of the morning Tatsu, the next day.

Advantages: No Weather restrictions

Although, netizens shouted high-speed express "day up" price could not afford, but the North Green newspaper reporter compared to find that the high speed express to lower than Shun Fong aviation today. Take Beijing to Shanghai for example, high-speed express "day up", that is 10 o'clock in the morning before the order, the night 10 o'clock can be served, Shanghai, the first weight of 130 yuan/kg, continued to weigh 25 yuan/kg, Shun Fung "Aviation Day Tatsu", Shanghai, the first heavy 150 yuan/kg, continued to weigh 30 yuan/kg.

In addition, "The second morning Tatsu" first heavy 18 yuan/kg, continued to weigh 11 yuan/kg, "the next day Tatsu" the first heavy 17 yuan/kg, continued to weigh 10 yuan/kg. These prices are comparable to other express, lower than the price of shun Fong.

China Iron Express Company staff in the introduction of their own high-speed express, Gao Tiebi Airlines more advantages, it can not be limited by the weather, limited time delivery rate more stable.

Disadvantage: Not enough marketing enthusiasm

Yesterday, the North Green newspaper reporter Log in to express the official website, high-speed rail Courier opened the city and tariff prices have not been updated, can only show the previous launch of the "Next day Up", "the other days up" service information.

In China Railway Express Beijing West Station sales department, North Green newspaper reporter saw "high-speed express" marketing has been staff posted on the external window of the glass, but for "high-speed express" how to handle, the staff can only through the brochure on the contents of the search, obviously contact the business is not much, it is more jerky, But the service is enthusiastic.

North Green newspaper reporter and dialed a sales department manager of the telephone, for 5 days to "high-speed express" of the transceiver, the manager said because it is a trial run, is normal, all other circumstances are inconvenient to disclose. Then the North Green newspaper reporter and the identity of the consumer to dial the Chaoyang District, a Chinese Iron Express sales Department of the telephone, staff said they can let the high-speed rail department colleagues to reporters back to the phone, detailed explanation of express delivery business, but as of press when the North Green newspaper reporter also did not receive feedback phone. Wen/newspaper reporter Wang

Dialog

High-Speed express "Day up" is a misunderstanding

Dialogue Express Logistics Consulting Network chief advisor Xu

Bei Qing Pao: What do you think of China Railway Express?

Xu: China Railway Express delivery through the tens of thousands of market survey and market research, there are about 80% of business customers on high-speed express full of expectations, which means that the first phase of high-speed railway express project market positioning is the commercial express market, as one of the largest central enterprises, the Chinese Railway Corporation, Dares to enter the intense competition the express market, is one of the important signs to the market transformation.

North Green Daily: High-speed express and air courier than the advantages where?

Xu: Compared with the Air express, high-speed rail is characterized by its fast, convenient, frequent frequency, safety, and small impact on the weather. Compared with the Land Express, aviation in more than 800 kilometers distance, more can reflect the advantages of fast. It is estimated that a high-speed rail can transport about 8 consists-type aircraft volume, if the future high-speed express train, and can reduce costs, will be able to compete with air transport.

Bei Qing Pao: What do you think of the pricing of high speed Express?

Xu: Some people think that the high-speed express "day up" price is high, in fact, this is a misunderstanding. "Day Tatsu" Express is emergency courier services, such as urgent need to declare documents, rescue drugs and so on. If sending a person by plane from Beijing to Shanghai will require at least more than 2000 yuan airfare and labor costs. And high-speed express only 130 yuan.

According to estimates, to Shanghai to Beijing, for example, high-speed Express, if the price sent to the Beijing three ring in the capital preservation, three ring outside the loss. In fact, the "Day Tatsu" just enrich the high speed Express product variety. At present, the General Express Company can not provide more than 800 kilometers of "Day Tatsu" express, only shun Fong in the country's major cities to provide "day up" express service.