Time to visit Yahoo website is decreasing

According to foreign media reports, netizens visit Yahoo site time is decreasing, so in order to reverse the weakening influence of the adverse situation, Yahoo is developing related products, so that more content and advertising on other sites.

As part of an ad network planned to launch later this year, Yahoo wants entertainment and popular blogs to be able to install the company's new software on its Web site, and new software can publish articles and videos based on the user's personal interests, sources said.

The source said Yahoo hopes this "content personalization" technology will increase the time users visit these websites. Yahoo will use these content to sell the most expensive ads, and with these sites into revenue. Industry experts say that the distribution of advertising networks is usually about 50%.

This is the latest move by Yahoo's chief executive, Bartz Carol Bartz, to restore Yahoo's revenue growth. Since running Yahoo reins in 2009, she has been aggressively cutting costs, but in recent years Yahoo's revenues have barely increased, hovering 6 billion of dollars. Bartz has tried to drive revenue growth through a search-and-co-operation agreement with Microsoft, but so far the decline in corporate search revenues has not been curbed.

A Yahoo spokeswoman said the company does not yet have information to disclose to outsiders and is developing new technologies to help publishers strengthen their websites. "We want people to enjoy a personalized experience on the internet," Blake Irving, Yahoo's chief product officer, said in an interview last year. Breck Owen At present, the Internet experience is not personalized. ”

Yahoo already has an ad network with an annual revenue of about 450 million dollars. On this ad network, the site can determine where the ads appear on the page and what type of content is on the page. Yahoo's marketing materials say that on the new ad network, Yahoo will have greater control over the location of the ads on the page, "advertisers will feel more secure."

Yahoo has adopted personalized technology on its web site, and many sites are the leaders of similar sites by the number of independent visitors per month. For example, users who read many sports articles on Yahoo's web site will see links to sports rather than entertainment articles when visiting the Yahoo home page. Yahoo said that personalized technology to the advertising point of the rate doubled.

The source said that the Web and content personalization program is for Owen and Yahoo Sales, Ross Levinson Ross Levinsohn, who have been negotiating with publishers and advertisers on the use of widgets on their web pages. It is unclear whether any publishers have signed up to use Yahoo's new services. A widget is like a small label on the left side of a Web page that, if clicked or triggered automatically, expands into a larger-size window with text, video, or content related to the page or interest of the user.

This is part of a strategy called "play the Web" that Owen has been working on since he joined Yahoo last year, a source said. The goal of the strategy is to create an ecosystem of Internet developers and media publishers who can use Yahoo's technology to make the site more appealing to users and generate revenue for Yahoo.

Yahoo's widget software is targeted at any site, but people familiar with the matter say it is more attractive to the lack of advanced technology or the user's personal interest data than Yahoo's small and medium-sized websites.

According to a source, Yahoo will provide different publishers with different widget control rights depending on the demand.

"This could be a sensible step for Yahoo," said Chris Argentieri, President of Media LLC, Chris Argen Source, a interlink. But some in the industry have questioned Yahoo's plans. BrightRoll CEO Tode Sacedoti (Tod sacerdoti), a video advertising network, said that overall, Yahoo's "record of developing advertising products for other sites is not good". But if the attempt succeeds, Yahoo's core advertising business will be boosted to help Yahoo gather new information about the individual interests of its users.