Tip Marketing Dealers scramble for saliva business opportunities related to food sales increased significantly

Absrtact: While watching TV on the internet, this becomes a unique commercial phenomenon that all the electric dealers did not expect when the Big Gourmet documentary "China 1 on the tip of the Tongue" was aired. On the evening of 18th, the cargo "Tip 2" was officially aired, with the first season's unexpected

Watching TV on the internet, it became a unique business phenomenon that all the electric dealers did not expect when the Big Gourmet documentary, China 1 on the tip of the tongue, was aired. 18th night, let cargo are eagerly looking forward to the "tip of the Tongue 2" officially aired, and the first quarter of the "unexpected" different, this callback business is ready to send, fight all the way to want to borrow this popular boiling film mercilessly earn a.

Electric Dealers scramble for drool

Looking back on the first season of "Tip of the tongue" after the popularity of the situation, online retrace to buy related ingredients fans, within a week, the emergence of nearly 6 million people, the desire to buy food as in the dough added soda powder, rapid fermentation expansion, a "tip of the tongue" of the surrounding industrial chain formed.

As the most important link in the "Tip of the Tongue" business chain, the electric dealer has created a perfect cycle from TV programs to the real sales of electric business platforms.

Reporter learned that the days of the cat Mall directly with CCTV this year to achieve cooperation, to create an integrated communication experience platform, synchronized the first "Tip 2" each episode of the food and food recipes, and invited the team to synchronize the line of the food, and launched the "Tip 2" in the production of food recipes. After the first set of 18th broadcast, the reporter in the Day Cat Shopping topic page to see the Hubei County mushrooms stuffed, Guizhou Ray Mts. glutinous rice flower fish, Sichuan leshan tofu rice and Fujian Quanzhou radish rice, the 4 cuisine recipes.

Compared to the cat's preemptive opportunity, Cofco "I bought the net" to borrow the "Tip 2" food will soon be out of the machine, net gathers "the tip of the tongue 1" in nearly hundred kinds of food ingredients, such as Shangri-La matsutake, bamboo forest bamboo shoots, Jinhua ham, but also covers fresh vegetables, seasonings, including all the "tip of the Tongue 1" food. And in the "Tip 2" broadcast at the same time, to the origin of direct mining, the whole cold chain of signs to attract a wave of favorite tip of the tongue food consumers.

Shop number 1th is on the April 18 of the same period on the "tip of China" activity, divided into southwest, east, Central, south, northwest, north China, north-east, Hong Kong, Macao and 7 major regions, gathering snacks, spices, raw poultry aquatic products, staple food, vegetables mushroom, such as the whole category of product, and try to collect "Tip 2" in the food participation activities.

Experts said that the advantages of the electric business is to reflect the speed of extremely fast, diversified sales model, and not limited by time and geographical constraints, can be the first time in the enthusiasm of television programs to the purchasing power of goods, this is the traditional sales industry can not achieve.

Sales of related food rose markedly

Cargo's purchasing power naturally does not need to doubt, the reporter on 20th to search these related shop transactions record, found that the sales of related food has obviously increased, of which the most prominent day cat.

Only 19-20 days after the day the cat launched the "tip" of the official experience platform, with the first episode of "Tip 2" related food, the Thunder Mountain fish sauce Monthly sales record of 618 pieces, all for the two days of orders, Tibet Linzhi Wild Honey Monthly sales record of 1583, of which 2/3 is the two sun orders, 1/3 of the monthly sales of 3,539 pieces of smoked sausage in Sichuan are only under the list.

A head of the public relations Department of the Cat said that in the two hours of the premiere, there were 2 million of cargo through the mobile phone to search for related ingredients. So, the second season, "Tip of the tongue" involving more than 300 kinds of food, will be more than 300 kinds of goods for the day cat sales bring convenience.

But the reporter in the actual browsing the home appliance Merchant's webpage to discover, although the cat, a shop, Jing Dong, I bought the net for "Tip 2" launched a corresponding special purchase or promotional activities, but only in the days of the cat can search and "Tip 2" in the perfect match of food. For example, in a shop, enter Ray Mts. fish sauce or wild honey in Linzhi Tibet, the Web page shows "no related products found."

People in the industry say that the interest in a particular commodity produces an outward radiation effect, allowing consumers to raise awareness of the same type of commodity subconsciously. The vast majority of electric dealers are "China on the tip of the tongue" as a sales gimmick, to attract the attention of consumers, so as to stimulate the sale of related goods. Reporters also noted that the "tip of the Tongue" theme launched products, far beyond the broadcast of the kind of program.