"Tip of the Tongue 2" premiere, electric business marketing betting

　"Big night to see such a documentary, is simply abused, can't help ' lick the screen '!" This is forcing us to watch TV, is to eat the rhythm of midnight snack?! After two years, cargo eagerly awaited the second season of "China on the tip of the Tongue" (hereinafter referred to as "Tip 2"), officially aired last night. At 9 o'clock in the evening, the tip of the tongue in front of the TV fans, as always, "while watching while swallowing saliva."

"I just bought more than 400 yuan in half of what I saw." "After the first season, there were nearly 6 million people in a week," said retrace, a fan of buying related ingredients online. In the second quarter, these cargo have become the direct purchasing power of the electric Trader's marketing early. Day Cat Mall's cat food, but also become the "tip of the Tongue 2," the exclusive cooperation platform, synchronization of the first stage of the program in the food ingredients and food recipes.

"Business opportunities on the tip of the tongue" is far more than this, around the "tip of the Tongue 2," the sponsorship, naming and marketing, are fermented together, hoping to borrow this popular boiling Chinese documentary betting.

The film has not yet started, the electric business has been working on the internet to yell

While watching TV on the internet to order, become "Tip 1" broadcast when a unique commercial phenomenon, this is all unexpected. At that time, a circle around the "tip" of the surrounding industrial chain is also rapidly forming.

The electric dealer is called "the tip of the tongue 1" the most prominent phenomenon in the commercial chain, the reaction is quick, the pattern is many, is pleasantly surprised. A perfect cycle from television to Weibo, to the direct conversion of Taobao to productivity.

So, the Cat Mall in this year directly with the CCTV to achieve cooperation, synchronization of the first episode of the food ingredients and food recipes, "Tip 2" film crews will also be synchronized on the line of food. It is understood that "tip 2" will involve more than 300 kinds of food materials, day cat food on the line of the number of ingredients only a lot.

9 o'clock last evening, the program is on the air. Cat food "on the Tip of China" page Sync update, with the screen introduced from Linzhi Wild honey, to Sichuan smoked sausage, and then to the Bay of small seafood, and even Shaanxi's noodle and Red oil, a series of products can be found in a page.

Cargo's purchasing power naturally needs no suspicion. Reporters check these related shop transactions, from 9 to the beginning of the broadcast to 10 o'clock, the online shop has received a lot of orders.

such as sales of Wild Honey Shop in Linzhi, Tibet, the main 99 yuan/bottle of wild Honey, in the film playback process received more than 120 single; sales of Sichuan Smoked Sausage shop, nearly 1 hours, also received 104 buyers 1~5 packet orders; The three-Bay lookout (small octopus) mentioned in the film, About 78 pounds were sold in the last 1 hours, and a flash of rolls of roast duck footage led to orders for Quanjude's 46 roast duck.

In addition to seizing the opportunity of the cat, Cofco "I bought the net" this time to borrow the "Tip 2" food will soon be out of the machine, net gathers "the tip of the tongue 1" in nearly hundred kinds of food ingredients, such as Shangri-La matsutake, bamboo forest bamboo shoots, Jinhua ham, but also covers fresh vegetables, seasonings, including all the "tip of the Tongue 1" food. I bought the net is also in close preparation "Tip 2" food, intend to "Tip 2" broadcast the first time, to the origin of direct mining, the whole cold chain signs to attract a wave of favorite tip of the tongue of consumers.

Shop number 1th is on the April 18 of the same period on the "tip of China" activity, divided into southwest, east, Central, south, northwest, north China, north-east, Hong Kong, Macao and 7 major regions, gathering snacks, spices, raw poultry aquatic products, staple food, vegetables mushroom, such as the whole category of product, and try to collect "Tip 2" in the food participation activities.

In addition, the launch of the "Tip of the Tongue 2" in the Gourmet Top secret menu of the day Cat Mall, last night in the shopping topic page, published the Hubei County mushroom stuffed, Guizhou Ray Mts. glutinous rice flower fish, Sichuan leshan bean curd rice and fujian Quanzhou radish rice, 4 dishes special food recipes, cargo can online copy home to try homemade.

The value of the tongue brand soaring, merchants under the bet betting marketing

Whether it is the documentary title, or the theme page of the day cat, Supor and four special wine logo have not fallen. This is because, Supor and four special wine is "Tip 2" of the whole media partner, "Tip 2" through various media and channel dissemination process, these two businesses will not be left behind.

However, to become such a popular documentary "Small partner", the price is not low. Although two businesses are reluctant to disclose the details of the cooperation, but by looking at the 2013 Gold resources ads in CCTV data, you can find that Supor, four special wine spent 45.32 million yuan and 43.99 million yuan, to become the "tip of the Tongue 2" of the whole media partners.

Zhejiang Kitchenware as a well-known brand of Supor, has also begun around the "Tip 2" and gourmet food and so carried out a series of marketing actions. In an interview with the media, Supor President Dai Waizong said the reason for choosing "Tip 2" is that "Supor" has been following the founding promise to leave its imprint on the traditional Chinese food culture, and this is coinciding with the idea of "China on the tip of the tongue" to spread the food culture.

As a result, Supor insists that the product should not be forcibly implanted in the form of a sponsor, and that the original of the film will be preserved to the greatest extent. But through other forms such as advertising, promote its so-called can make firewood rice taste of rice cooker products.

"Yanghe Brand publicity film, will be on time to log on CCTV," Tip 2. "The official microblog of the listed company, Yang shares, released a message before the premiere to remind fans of the concern." Originally, Yanghe shares chose a more ingenious approach, in the middle of the documentary advertising period to insert their own brand promotional films, by the "Tip of the Tongue 2," the eye effect, so that more viewers see the ads Yanghe shares.

Three small seafood into a search hotspot, Zhejiang elements worth looking forward to

"Tip 2" after the first episode of the broadcast, Zhejiang's Sanmen Bay quickly become a search hotspot. Taizhou fishermen Yang oars couple, from driving a husband and wife boat in the east of the coastal fishing scene, to take her daughter in the beach with a unique technology fishing jump fish of the warmth of the scene, as well as the ebb and flow to catch the tide (small octopus) of the interesting picture, so many netizens call "tears and saliva qi."

Such a Zhejiang element, so that the audience in Zhejiang cordial. So how did Sanmen Bay become the first episode of "Tip 2"? The reporter learned from the relevant people, Yang oars couples and their food, from Taizhou sanmen. This is in the Xinhua news agency of Zhejiang Branch and the propaganda department of the county committee under the recommendation, through layers of screening finally become the first episode of "Footsteps" shooting object. In September 2013, the crew was escorted by the propaganda office of the county party committee, Sanmen for a 15-day shooting, with the lens language to display the unique charm of three delicacies.

There are a lot of Zhejiang cargo, are guessing and those Zhejiang elements will be "Tip 2" popular. Before the first season, the planning will be open in Hangzhou, because Hangzhou is the director of the Chen Heart of "eating and drinking heaven." After that, Ningbo mill rice cakes, jiaxing zongzi, Shaoxing drunken chicken, West Lake vinegar Fish, Jinhua ham and other Zhejiang cuisine are on the "Tip 1."

Now the tip of the Tongue 2, Chen of course will not miss Zhejiang, in addition to three seafood, the film also appeared in Taizhou's food cake barrel. It is said that "Tip 2" filming process, but also ran to Lin ' An, Qiandaohu, civilized and so on. According to the users of the material and the Chen Micro-bo and other content analysis, Lin ' an Tianmu Mountain thunder, culture of tofu and steam cakes, ningbo glutinous rice dumplings are likely to become the "tip of the Tongue 2" shooting objects.