Tips and experiences of editing methods of soft text in website

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University admissions in the Department of Journalism, destined to be with the word. After four years of university reporter editorial practice, I have a different understanding of soft wen. Today is I came to work for a period of time, the leadership let us write a post experience/suggestions/methods/techniques, etc., my job is mainly responsible for the website site editor, write site keywords and leaders want relevance articles, daily according to the leadership requirements to complete the task

1: Before, I pursue simple words, the beauty of the sentence, like "to give new words strong say sorrow", like the elegant rhetoric and the fun of arranging sentences. Gradually, I like to use simple words to describe the facts objectively, to express their own ideas concisely. This is perhaps the greatest charm of the text, it expresses the information can be known to many people, can affect many people, in the provision of information, but also to provide ideas, and even "set a trap" to guide the reader. This is the secret of soft, a small paragraph of text or can convey a wealth of information, or can cause emotional resonance, or to achieve a wide range of attention to effect.

2: Because of the magic of Soft Wen, only engaged in soft writing and editing work. How to express information clearly, how to catch the readers eyeball, how to achieve the best communication effect is the basic consideration of writing editing soft text. The simplicity of the text and the concise statement is to express the content of the service, but the form of demand is rich and diverse, for different target readers, the need to change the expression to trigger the reader's interest in reading, to achieve the best dissemination of the results and require writing to express their own information and views to meet the reader Therefore, soft writing is a delicate and tedious work.

Long-term soft writing is bound to appear rigid thinking, stereotyped stereotypes of the situation, will also be placed in the embarrassing situation, I think, adjust the mentality, more exchanges, broaden their horizons, the courage to innovate is the way out of the dilemma.

3:: In the information society, the role of search engine gradually into people's lives, to understand a word, an event, a website can be found from the search, and this information will not be informed of the help of soft text.

4:: Soft text is actually a text media, the effect is to enable customers to image a clear understanding and understanding of the information he wants, on the other hand, it also publicized the content of the dissemination. Soft wen is like gentle, unconsciously gradually approached your heart, also imperceptibly played its spread effect. A good soft paper not only enables customers to understand that the information they want can also improve the product's publicity and the popularity of the website to some extent.

5:: Information high-speed development of the network era, the construction of the site has been diversified, in the site to promote products, the dissemination of information is a commonplace phenomenon, and not to mention the auxiliary role of soft text. To be like breeze gradually into the heart of customers, and silently improve the popularity of the site, soft writing methods and skills is very important.

6: In which, in the Web site for the theme of writing soft text, first of all, to understand the site, to understand the main service direction of the site, the site's dissemination of objects, Web services, information materials, etc., and then, on the basis of understanding the content of the site and products based on the direction and need to carry out a targeted soft writing. Soft writing language is exquisite and diverse, it also requires the soft clerk to collect more information, enrich the personal database of the text, understanding and attention to a variety of industry events, in the writing of clear ideas, concise language, contagious and can use words to trigger the interest of customers to read.