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Page Content Optimization
1. Keywords density, distribution, synonyms.
① keyword Density
When we use some SEO tools, we often find that they suggest a keyword density of 2%-8%, in fact, this is not absolutely good, as long as the keyword is not too dense to affect the user experience. The user experience is the first!
② keyword Distribution
1 Title,meta information, important tags
The proposal title is the keyword at the beginning, special need to emphasize is the Keywords,description label has little influence to the SEO, basically has no effect to the rank. Only for the classification of the site to play a role.
2 text First 100 words, beginning of paragraph
The first 50-100 words of the body are favorable for the index of search engines. The beginning of a paragraph should naturally place some keywords, but do not overdo it.
3 Multimedia content Attribute
The alt attribute in the picture added keyword will also be search engine fear channel.
The application of ③ and related words
We all know that Baidu Encyclopedia keyword optimization do a very good job, below to "home appliances" this keyword explanation. "Civil electrical appliances, household electrical appliances" for the deformation of household appliances, "air conditioners, fans, fan, hot and cold wind," and other related words, deformation words and related words of the intersection to enhance the weight of the site.
2. Body length, signal-to-noise ratio
① Body Length
If the weight of the site is not very high, it is recommended not to page, because the page after pagination in the title of the site has a great similarity, SEO will cause a bad impact.
② Signal-to-noise ratio
"Letter" refers to the information, "noise" is the value of noise, if a page body information is only a sentence, and other "noise" occupies a dozen, it is obvious that the signal-to-noise ratio of this page is very unreasonable, this is a very failed page. Pay special attention not to put a lot of ads on the page. In addition, try to reduce the useless code in the page, try to use CSS, try to assemble the script into a file.
3. Multimedia content and its attributes
Take the following SEO site for example, you can go to Baidu image search and SEO-related pictures, the first picture is Baidu and SEO is the most relevant pictures, if you can introduce this picture, then Baidu will think your site and SEO relevance high, so as to get a good weight. In addition, you can also go to Youku search and SEO-related video, reference to the article, this can also improve the relevance.
Alt and Title attribute, it is strongly recommended that all pictures in the page be added to the ALT attribute, otherwise the search engine is difficult to determine what this picture is.
4. Page Update frequency
Without affecting the page signal-to-noise ratio of the premise, you can add the "latest article" column, so that the spider program can quickly crawl to the inner pages of your site. Another page to update the number of uniform, should not be updated for many days, or do a lot of updates in a day.
Ii. Optimization of other page details
1. H1 Label
H1 label is the first title of the page body, in addition to title, H1 tag is a very important label, it is necessary to note that H1 label a page can only have one, not the better read. H1 try to appear in the front.
The nofollow tag is designed to tell search engines not to pass weights to specified pages, often on unimportant links, and inject "more" anchor text.
Emphasis tag: Note that fervent and B labels are different, B labels are bold, fervent is emphasized. As they do on the page, it is recommended that you use the fervent tag.
2. Nofollow Label
What does nofollow mean? We know that the reverse link is the main index of Google PR value. In order to add backlinks, seo cheats in forums and blogs and many other issues with unrelated links content. The existence of these spam links to the search engine on the quality of the Web site to cause a certain degree of trouble. Nofollow is exactly what the search engine has introduced to address the spam link (Spam), a property that should now be widely used. If a page has a link to the B page, but a page to the link with the rel= "nofollow" annotation, then the search engine does not calculate a page into the reverse link of b page. Nofollow How to use? If a blog has spam comments: top of the following operations, that is, nofollow: Top search engine in the calculation of the PR value, will not be counted in this link. About nofollow: At present, most of the blog and build station system has been added nofollow attribute. In other words, it is futile to leave links on other people's blogs to get PR values. (especially celebrity blogs, basically all with nofollow) If you're worried about Web sites being harassed by spam, nofollow is a great "garbage link Firewall". Nofollow does not mean that the search engine does not include that link, just do not count in the reverse link. The following is very important for seoer. You can add nofollow to the site's internal links. For example: Contact us, about us, privacy protection, company profile, website background, and other links can be nofollow them off, so do, the first page of the PR value will not be transmitted to them. Because, they have too much PR value obviously useless. ...
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