Tips for efficient selection of keywords

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Hi, I'm Mr. Push. You can call me as Tuisir, the last time to share with you about how to price the baby, and today I mainly want to share with you about how to get the most accurate keywords, so that customers in search, our baby can get more traffic.

Do shop, from the first release baby, to the last deal, every day a seller can say basically are inseparable from three things, this is all the sellers basically understand the truth, one is to allow customers to find our baby title, he affected the search and display clicks, one is to let customers want to click on our baby pictures, He decided to hit the hits and customers first impression, and finally let the buyer final the baby description, but also directly determines our turnover. Every detail will have an impact on the outcome, but when many of our sellers are beginning to focus on baby pictures, they devote a lot of energy to processing pictures and studying the psychology of buyers, but a great deal of missing the first 30 words-the baby title, and the baby title is ultimately made up of keywords.

Then the key words in the end how much power, we should be how to allocate energy to this, there is no most effective way ... Today, Mr. Push on these issues, I will continue to use the detailed method of illustrations to let everyone new understanding of the key words.

First, the key words are Amoy out

A good keyword, buyers can search in thousands of products to you, that is the best keyword, and taobao above, what keyword search volume is the largest, we rely on individual judgment and analysis is not the final result, then we must search to use, is the big sellers commonly used data cube, For many small sellers, the price of Rubik's Cube is relatively, there will be some threshold, the average one months 360 yuan, for many people will be a kind of pressure, but imitate inside a very practical function called "Amoy words", then he to the seller to optimize the title brought value will be far more than 3600. So how exactly do you use it?

So we take "badminton" as an example, search we see when we in Amoy Word interface input "badminton", his search volume is 12,995 times, in Amoy Word interface, he ranked first, then when our baby in the sort of more than the weight of the high score under the circumstances, We should put such a keyword as the subject of our baby title, and only in this way, we can get a lot of traffic.

That just we can achieve very good effect, is entirely based on our baby itself has a strong score, so in the ranking of good circumstances, traffic will increase a lot. Then the small seller will ask: "added that our baby is not so obvious advantages, we choose the keyword aspect, what will be good?"

Second, the key words are pulled out

Many of our sellers are most likely to overlook the things we often see, such as the figure:

This is all Taobao users must have used an interface, Taobao search engine will be the custom of customer search after the statistical collation, according to the buyer search accurate recommendations to the user, such a powerful feature for many novice sellers, and not very good use, that as we get the keyword, We can enter the keyword that sellers often search in the input box, in this way, the system will automatically think of more words, we write down these words, and then we also use the above mentioned Amoy words function to filter, then once we filter out the 10 words in the flow of the best of the few words, The next method is simple, if our words have a, B, C, we search these words, then a ranked top three of the sales is more than 1379, B's top three sales is more than 1100, C's top three of the baby sales is more than 900, and this time, Our own baby sales are 1000, then we should choose the C keyword as our baby's subjects, because we are competing, the advantage is the most obvious.

Of course, Mr. Push is here today to pay us some specific ways to choose words through the data of Taobao itself:

1, through the Drop-down box for keyword testing and Lenovo, you can draw a conclusion from the following two picture comparison.

2, through the "You are not looking for" to obtain accurate long tail word

3, through the list of Taobao to obtain sales and hot brand words, the specific address is: top.taobao.com

Third, the key words are launched

As a lot of beginners in the shop, just start because the baby no sales, no evaluation, no popularity, is three no products, according to Taobao search engine sorting algorithm, such a baby search weight is very low, however, no matter how you go optimization, keyword acquisition of precision, it is difficult to see the effect, so as a novice seller, We are in the optimization of the premise of the keyword is that we must first cultivate the corresponding weight of the baby, then the fastest way to train the promotion of nature is the through train, so finally recommended that you can use the through train to the baby to promote the corresponding.

Mr. Push summary: different keywords in different periods of baby, will change with the size of the competitiveness, and the overall change principle is, when the baby competitiveness is small, the first thought is not the optimization of the baby title, but as far as possible from different angles to enhance the weight of the baby, increase in the search engine rankings score. Optimization is a long-term and frequent work, sellers should be as much as possible to pay attention to Taobao some of the functional areas can be used to analyze keywords, cleverly use them to do the selection of key words.

This article comes from Chuma education "Push Mr." (http://www.tuisir.com), reprint please indicate the source, thank cooperation!