Tips for choosing keywords for small and medium enterprises

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Small and Medium Enterprises Web site, whether it is their own company to optimize the site, or to ask other optimization company optimize the site, there will be key word selection problems. I believe many optimization companies have faced this problem: Customers choose the keywords are more difficult, and keywords are very small, usually 1-2 or so.

Of course, from the point of view of our choice of keywords, we would like to choose some high index words, such words after the flow is very high, and to the company and the individual profits are relatively large. But stationmaster all know, an index very big word, only by some relatively simple optimization means will not have a good ranking, the General SEO optimization Company to take the optimization measures are mainly for the site structure, content updates, external chain release and friends to optimize the chain, but the index is very large words, These simpler optimizations do not quickly increase the rankings, want to get a better ranking, may involve the purchase of links, buy news chain, video outside the chain, and so on, so that the cost of money may be very much, the average customer will certainly not spend so much money to do simple site optimization.

So how can we solve this problem? At this point, we need a reasonable choice of keywords.

SEO industry leader Zac Teacher in Lin interview said, Big site is very necessary to do long tail word optimization, long tail words can bring a lot of traffic, and long tail word is also a keyword choice. This shows that the choice of keywords is very important.

Some SEO industry friends, based on their experience, have made a way to choose the keyword, which is called the Eight-claw chart:

Let's say that the client's intention to enter the site is to buy a hearing aid product, which operates mainly in Beijing and where the hearing aid is produced in Germany. How would you choose a keyword if you were a client?

From a seoer point of view, the possibility of choosing a hearing aid as a keyword is greater, but only the possibility of selecting a hearing aid as a key word is 0. Baidu searches for hearing aids, search volume of 7,250,000, index up to 900, the top 10 pages of the first number of 90 (10 page only 100), we can analyze Baidu homepage, 1-encyclopedia; 2-100 degree picture; 3-China Hearing aid Industry Network (home); 4-2jiji.com;5-zol Zhongguancun 6-zol rankings; 7-huier.org official website; 8-33tingli.com;9-Baidu News; Only look at the situation of these sites, you can find Baidu home is difficult to squeeze in, specifically on these site optimization measures I do not one by one analysis.

To profit in such a competitive environment, if you want to make the word hearing aid, it is quite difficult, so it is absolutely not to avoid the other keyword choice, in fact, the above "eight-claw map" method can be chosen for the keyword, according to the eight-claw chart display data, in fact, you can choose the following keywords:

1. Intelligent Hearing aids: Search Volume 917,000, the first 5 pages of the first number of 30, the top 10 of the site has 4 is the weight of more than 4 of the site. Difficulty index is small.

2. Siemens hearing Aid: Baidu Index 257, search volume 1 million, the top 50 of the home page number of 45, the top 10 of the site has 5 in the weight of 4 above, the competition is larger.

3. Siemens Intelligent Hearing aids: Search Volume 560,000, the top 50 of the home page number of 27, the top 10 of the site weight of more than 4 of 6. Difficulty in general.

4. Intelligent hearing Aid prices: Search volume 320,000, the top 50 of the site number of home page 33, the top 10 of the site has 5 weight greater than 4. Difficulty in general.

5. Siemens hearing Aid Price: Baidu index 176, the relevant search page 580,000, the top 50 of the site number of home page 47, the top 10 of the first number of 9. Difficulty Medium.

6. German hearing aids: Search Volume 800,000, the top 50 of the site number of home page 40, the top 10 of the site home page number has 7, the difficulty is general.

7. German hearing aid Price: The search quantity 350,000, the Top 50 homepage Quantity has 38, the top 10 homepage Quantity has 8, the difficulty is general.

8. Hospital Special Hearing aids: Search Volume 590,000, the top 50 of the home page number has 24, the top 10 of the site home page number has 4, the difficulty is general.

9. Hospital-specific hearing aids Price: Search Volume 610,000, the top 50 of the home page number has 38, the top 10 of the site home page number has 5, the difficulty is general.

10. BEIJING hearing Aids: Baidu Index 240, search volume 1.16 million, the top 50 of the site number of home page 47, the top 10 of the site home number 8, difficulty medium.

11. BEIJING Hearing Aid Price: The search quantity 240,000, the Top 50 homepage Quantity 44, the Top 10 website homepage has 8, the difficulty is general.

12. Beijing Hospital Special Hearing aids Price: Search volume 1410, the top 50 of the site number of home page 24, the top 10 of the site home page has 4, less difficult.

........

In addition to these words, there are many other words to choose from, and according to the search for these words, these words have a certain amount of flow, and all of these words point to the hearing aid keyword, and as you can see from the keywords that contain the price, Search these keywords users are the users want to buy hearing aids, if your site has made the word, then the user search for your possibility is very large, and the possibility of choosing you is small?

Of course, we need to explain here that the keyword selection is not the more the better, and the choice of keywords also need to be appropriate, to join you choose a lot of keywords, and these keywords are not very good collocation, all piled up in the site title tag, Baidu may not be able to properly identify your site title, because the number of characters on the title is far beyond the range it can identify.

Small and medium Web site How to choose the keyword, I guess the Enterprise boss has a concept, want to spend less energy and money to get the maximum profit, keyword choice is very important.

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