Tips for releasing the chain from different platforms

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Guide: A few days ago, a customer of the company to let us impart some optimization methods, I mainly told them some of the chain of editing and publishing issues. In different platforms to release the chain, for the outside chain article title and content requirements are also different, today's small waves to tell you in detail.

For corporate websites, the main goal is to promote products, promote their own website, so that the products sold out, so the enterprise station to promote more. There was a girl in the group who was doing optimization for a decoration company, said there is no single, telephone also no one consultation, and then I suggested that she huaibei decoration, Huaibei decoration related to the long tail of the word all used outside the chain to publish, and then the station issued visitors want to understand the problem, such as decoration prices, decoration pollution problems, how long can be renovated, Decoration, such as feng shui, her execution is strong enough, about one months time, I gave the optimization of all the implementation down, now the site target keyword all ranked Baidu 12th page. And in Baidu Search and Huaibei decoration, Huaibei decoration, Huaibei living room, bedroom, kitchen decoration and so can find him, is said to call now and QQ ask the person gradually more up, back I gave her another suggestion, the result remains to be seen.

Speaking of extrapolation, I believe a lot of people know, before I have also talked about increasing the number of Web site inquiries, but a friend reaction, they are also in accordance with my method of doing, the effect why not obvious? This is what I want to talk about today, the external push platform different release content is also different. Before I talked about the various methods of pseudo original and attention points, the following on different platforms, small waves to tell them what the difference before, how to release.

Business-to-business and classification platforms

Go to Business-to-business and classification platform to search for people in general precision is relatively high, if the only release company profile here, the effect is certainly not big. I have said in the text of the soft article, we promote content to target users, what they need what we provide, then to the business-to-business and classification platform for the people they need? They're looking at products, so they're posting information in business-to-business and classifieds platforms, We can directly release the company's product information with company information. Title to the product as the title, followed by the company name, such as product name + company Name form.

Blogs and Forum platforms

In this kind of platform, if you only release product information, the effect is certainly not very small, may even be deleted. Blogs and forums for technical exchanges, knowledge exchange, experience exchange-oriented, so in the Forum and blog platform, we can release some product use skills, product knowledge, product maintenance skills, product use experience, etc., the title of the model directly is the use of XX products, the experience of using XX products, XX product maintenance methods, etc., and then In the middle of the article interspersed with the company's name or Web site for promotion. For example, I previously to decorate the company to do promotion, to the wood flooring company to do promotion, in the Forum released decoration Diary (with the first person to write their home decoration, in fact, is a story, with the company's decoration effect map), issued wood flooring identification, maintenance skills, traffic is very high. Also pay attention to blog and forum more than netizens interaction, this effect is better.

Quiz class Platform

Quiz class platform is the best to do is the most difficult to do, the content of the subject is the problem, about the product, about the company, about a service, as long as there are questions can be used for question and answer promotion. But the problem is that the audit is more stringent, some simple problems are difficult to audit through, not to mention the need to do the company, the promotion of products. In response to this, Xiao Lang gives you three ways to do questions and answers: 1, ask yourself a question, 2, ask no questions, 3, answer no questions.

Library, encyclopedia, experience class platform

Encyclopedia to now I do not know how to do, especially Baidu Encyclopedia audit is too strict, professional encyclopedia entries are difficult to pass, not to mention our Seoer ads to promote the term.

Library and experience and blog is a bit similar, are based on technical exchanges and knowledge exchange, in the library and experience, we can talk about how to identify XX, how to maintain xx, xx operation notice, XX product-related knowledge, etc., as long as the editor is good, traffic will be very large.

This is my Baidu experience, you can see the number of visits.

So when it comes to extrapolation, we can not blindly only know the hair outside the chain, hair chain, but also need to be the method, not only need to screen the chain platform, but also need to understand the rules of each platform, within the rules to allow their own ads to achieve higher exposure rate, to their own site to bring more traffic. I can teach you to find the way outside the chain, but also can teach you to send out the chain of skills, but really in the release of the time, but also need everyone to try, to improve, do not know how to adapt to always be followed by others.

This article by the Small Wave blog http://xiaolang8.com original, reprinted annotated