Tips for sharing keyword optimization

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Throughout the search industry, that some of the key words of large flow by some large old station accounted for, if you want to work with some of the most competitive, I think is an egg stone behavior, even if you have a persistent perseverance, to see the consequences also require a long time. About some misty key words, stationmaster why to a tree and abandon the jungle before. And these competitive key words also have to guard against the competitors. We can go through the optimization of the long tail of the key words, of course, we have to speak today's brand key words. So compared with the mainstream key words, brand key words why say to the enterprise site so main?

One: The conversion rate is relatively high

High conversion rate is the pursuit of every enterprise site. and corporate brand on the impact of enterprise conversion rate, I think every enterprise has a deep understanding. As I buy clothes online, I always like to select some of my favorite brands, even if the price of these brands will be relatively high. This is the brand's influence, the brand will make consumers more and more trust, where the customer is a living example, consumers in the latent knowledge of the brand has trust. If we optimize the brand key words can promote the enterprise's brand benefits, so that the conversion rate of the enterprise site progress.

Second: Enterprise's brand key words competition strength is small

And those hot key words are divided, Enterprise brand key word because fundamentally are unique brand title, enterprise's marking key words, so these brand key words competition strength natural but will be very low. As Taobao Mall just changed for the day cat, and the cat this brand key word because in the Internet is unique, so in the optimization of the natural but the competitive strength is very low. Therefore, the brand key words compared to the traditional hot key words competition is less competitive.

Three: can be rapid progress of the site's visibility

We're not just trying to get higher traffic, and can reduce the site about some key words, long tail key words ranking rely on degrees, like Taobao, even if the barrier to find the engine spider, but users will still directly look for "Taobao" this brand key word, still can from the search engine to obtain a lot of traffic. To this webmaster in the construction of my brand key words to let visitors think and remember my brand as the theme, then make visitors can pass through Word-of-mouth propaganda Way will site to more people, and then progress site visibility. Therefore, the construction of my company's brand key words can be step-by-step in the progress of corporate site visibility.

Of course, to create a corporate brand key word is not a simple job, this not only requires enterprises to concentrate on operations, but also the need for enterprises have a persistent heart. Today to talk about here, I hope this article on those who are building my brand key words to help enterprises!

A companion asked me, "What is the center of Search engine optimization?" I was a little confused for a while. Search engine optimization to touch the content say much, say less a lot, a moment to ask me this question, also can not say a why.

From the detailed task of search engine optimization, but the "choice of key Words", "station Optimization", "page optimization", "outside the chain to establish", "Update content" these. (can also have "ranking analysis", "Website Traffic Analysis") but, I can say which is the center of Search engine optimization?

I was thinking, search engine optimization is not the choice of key words, and then optimize the rankings to bring traffic, to obtain transformation Mody?

My partner said that he once asked a search engine optimization expert, the high man said: "Bullshit search engine Optimization center!" Making money is the center of Search engine optimization! "

While this is a one-sided remark, there are also merits. Search engine optimization, but is a ploy to promote the site. If the site is profitable, then the ultimate goal of the implementation of the trick is to bring the purpose of the site flow, into profit. This makes me immediately think, "Search engine Optimization triangle theory": lower cost, more flow, better flow.

All day doing search engine optimization, even the center of Search engine optimization is nothing to understand, this unavoidably some absurd. Believe that many search engine optimization er has such a chagrin: to bring traffic to the site, but also the boss complained that the conversion rate is not high. The conversion rate of the site is our search engine optimization er can be controlled? The conversion rate of the website depends on the user experience of the website and the competitiveness of the product. Is this the same thing as SEO?

Perhaps, every person's understanding of search engine optimization differences, through my task experience, I think the Search Engine Optimization Center is the content quality of the site, including the content of the article, page layout, web design, etc., is the so-called "user experience". As long as the user is the search engine optimization is really to please the object, rather than the search engine.

I will not search engine optimization for SEO, when the SEO and user experience conflict of cent, I will resolutely and decisively choose the latter mesh belt. Truly "content is king"! As long as the real value of the site, it will be worth more people know, the ability to obtain a lot of user referrals, talent to obtain the recognition engine. We can not understand the true meaning of "content is king". Why do you say "the content quality of the website is the center of Search engine optimization"? Think about it, if the content of the website is done well, the search engine optimization is not fruition, easy.

Site has a good content, just make the site included abundant, after adjusting the site's link structure to make the site awareness activities clear, reasonable allocation of weight, and then through the page optimization focus on the relevance of the page, the rest is the implementation of the site. To the relevant Prestige website submission, the pursuit of major well-known web site links, to the appropriate implementation of the method to achieve more purpose flow, so that a lot of webmaster volunteered to add the link to the Internet station, and this also, the site's articles are generally reproduced, to disseminate, and there are local articles in the link to save, to obtain more links; Visitors to the site will be attracted by the content of the site, become loyal users, and will occur word-of-mouth ... All of this is the cornerstone of all, because the site's high-quality content, superior user experience.

Valuable content with appropriate promotional tricks, and then through a period of accumulation, will certainly attract more hyperlinks and more users, and then win the search engine rankings. Search engine optimization should be so natural, as the times headwind, flowing. Also because of this non-woven bag, search engine optimization ability to the keyword ranking, web site traffic, conversion rate of the three agree.

This article author: Zhang Shoujin welcome reprint, Reprint please indicate this article original address: www.hailuochuangye.com