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Title is the entire HTML in search engine search results returned in the first element, so far, it has been proved to be one of the most important SEO effect, which has the core of the key words, the following is Point stone interaction (www.dunsh.org) Peng gathered to some of the most effective at present, Columns considered best practices:
According to the proposal of the consortium: title should not be more than 64 characters, absolutely avoid more than 80 characters, one is the danger of being blocked, the second se is likely to abandon. (character number is in English characters)
All title tags are labeled with their own site name, in other words, ownership. But there are exceptions, if the page is a question for title, or a help page, there is no need.
Each page must have a different title, so the probability of being indexed increases, of course, the more unique title to attract viewers more effective results. If you are a copy of the Help or other articles, there is no established title, then simply put your keywords into your title bar.
If it is a corporate site, the home page name can be clearly described in the name of the company or some of the organization's name, such as "Alibaba integrity member" and so on, indicating organizational identity, which can help improve customer trust.
The keywords you include are best expressed in one sentence, the title should indicate what you think is the most important work, the key words to study the content of the home page and the key words of the relationship, so that the search engine faster to identify the theme of the page.
In order to be better identified, the keyword or title tag that is valid in title is usually written out as a phrase that you think is important, or a close, company name, or website name, so that the goal is to assign more keywords to other key words and get a long tail effect.
Separator symbol Many people think it's a more difficult question to choose from, usually have "|", "-", "_", "," and the space, this main look like, personally think "-" to split the company and title name, with "," to split other key words is a good choice, anyway this does not matter,
Not to do the title tag, absolutely for SEO is a serious mistake. If you want to have a good ranking, more scrutiny of your title, must be a reasonable allocation of your title, point Shi Xiaopeng has been stressed as not to let search engines easily think you are piling up key words or cheating, or the end of your world not far away.