Title Station counter attack: Why should the user click

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There is a kind of garbage station on the Internet, that is, we often say that the title station, the entire site is the title party, to attract the title of the user click. For example: Many small movie websites have such an ad link, a click play button, and then bounce out is the advertising page, there are other other drugs to sell the link. Similar sites are too many, even with some false news information to deceive users click, I think many netizens are very disgusted and disgusted. The website deceives the user to click is undoubtedly to increase the IP, the PV, then increases the advertisement income, or directly is the user clicks the advertisement page. At present the most common is those web game window, such a window is a lot of users can not stand, but why such a site is still able to survive? Such sites should have no rankings and traffic. Seriously hurt the site's user experience.

The operation idea of the title station: to attract users, or to seduce

In those title station often see some strange article title, actually read those articles carefully, it is not difficult to find these articles are mostly copied, or slightly modified, and the title is not much relationship. Or is a beautiful picture to attract users to click, after clicking on the jump to the advertising page, in short, the title station operation idea is very simple, it is to use the user to look for, lustful psychology, in order to attract many netizens. This kind of operation idea has its reason, most netizens have this kind of internet psychology, no matter is what type of site, can use this kind of user psychological characteristic. However, it is best not to operate such a garbage title station, basically such sites have no return visits, who will be willing to take the second time, perhaps this title station can be in the short term to obtain some advertising revenue, but the premise is that the site has a lot of traffic.

The harm of the title station itself: deceive the user website integrity problem

The title station not only hurt the user experience, but also deceived the feelings of the user, so users will not easily believe such a site, the credibility of the site is exposed. A user does not trust the site, imagine the site of those advertising information who will see, even if it is inadvertently clicked, there will be no users believe those ads information. And then the trust of the product will also have problems, so advertisers in such a site hanging ads, it is estimated that there is not much real benefit. The image of the corporate brand may also have some negative impact, in fact, many of those headlines are large news sites, such as the entertainment news stations. Strange is that the site is still strong, not be Baidu down right, not be Baidu K station, some webmaster will use a single page to earn advertising costs. For example, the use of movie information to attract users to click, in fact, the latest movies are not online to play, purely to attract fans to click Ads.

The profit model of the title station: can make the advertisement fee in short term

In the webmaster Circle a part of the Black Hat SEO master, the webmaster is to use black Hat technology to do the station, in the short term to obtain advertising revenue for the purpose. But now the Black Hat technology more and more difficult to do, Baidu is no longer the former Baidu, this kind of web site to make money model has become a speculation. Webmaster must think of the long-term perspective of the Web site profit model, such a title station will not be long, although now Baidu does not have the right to drop these sites, but I believe that the morning and evening Baidu will do this kind of site. Now the survival of personal webmaster more difficult, want to rely on advertising money is no longer so easy, we must think about the other way of profit. As to whether Baidu can take into account the interests of small stations, the author is not good to think, the station is the most fresh blood on the Internet, because the number of small stations far more than the large stations. To sum up, the title station of the future is slim, one day will be completely extinct.

Finally, I would like to say that the title and the title of the party is inseparable, the title Party class article can really attract users to read, but a good soft, not only to the title is new, and content to be sufficient. Really can impress the user is content, the same true access to users are those good stations, for the sake of users of the site, so as to get the user's trust.

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