Tmall Double 11 Ninth Year: Milestone in the Progress of Alibaba's Economy and China's Business

In the ninth year of development, Tmall Double 11 is the world's largest shopping carnival, the largest online fair, the largest commercial "super project", and the most extensive global resonance. Behind the number of final transactions that have been rising rapidly over the years, the Tmall Double 11 has long since surpassed the consumer and retail sectors and has become the largest testing ground for business and economic change. It demonstrates business philosophy and values for the future: economic empowerment, social cooperation, high-speed iteration, and big data protection. The success of Tmall Double 11 is rooted in the unprecedented socialization and synergy in the history of human business. The continuous iteration and upgrading of this collaboration will not only become a key force to promote China's business and economic transformation and upgrading, but will also be full. The world contributes to a unique future business "China program."

The ninth Tmall double 11 comes as scheduled. This year's Tmall double 11, the transaction amount is expected to continue to record: 11 seconds to break 100 million, 28 seconds to break 1 billion, 3 minutes and 01 seconds to break 10 billion, 40 minutes and 12 seconds to break 50 billion, 9 hours to break 100 billion ... and the time to reach these nodes last year was 20 seconds, 52 seconds, 6 minutes 58 seconds, 2 hours 30 minutes and 18 hours 56 minutes. The time to refresh each record is almost half of the time spent last year, which shows the strong growth momentum of the Tmall Double 11 and the inexhaustible vitality of the Alibaba economy.

There are nearly 11 hours from the 12th, and 13:09:49. In 2017, the trading volume of Tmall Double 11 exceeded 120.7 billion, which is the trading scale of Tmall Double 11 in 2016.

At noon on November 11, 2017 Tmall double 11 turnover exceeded 120.7 billion

As of this writing, the carnival of 500 million consumers has created orders worth more than 122 billion, the total number of payments has exceeded 860 million, and the new peak payment of 256,000 per second has been generated. In fact, like the Tmall Double 11 over the years, before the start of this year's carnival, all the people have already decided: the final total transaction will create a new record.

Before the final transaction figures are finalized, there are still a number of trades behind the numbers that are worth sorting out. It is these numbers that drive the Tmall Double 11 to operate at speeds and efficiencies that we can't imagine; it is these numbers that reveal the depths of the Tmall Double 11 in the Alibaba economy, and more in China and global business. contact.

This is the world's largest brand and product "shopping center": 140,000 star brands, 15 million kinds of goods. If these 140,000 brand stores are turned into physical stores, that is, each store is 1,000 square meters, the floor space is 140 million square meters, enough to cover a floor area of 6,400 square meters, with a total floor area of 22,000 floors. Skyscraper, the virtual "Tmall Double 11 Shopping Center", has a total floor area equivalent to 323 Shanghai centers, and its height is equivalent to 10 Mount Everest. If a consumer spends 10 minutes "walking" in a brand store, it takes 2.67 years to "walk around" the world's largest "shopping center".

Shanghai, offline business circle embraces double 11

This is a big review of the concept of "new retail". In 2017, Tmall Double 11 is a big carnival of online and offline linkage: 52 core business districts covering Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Chongqing and Wuhan. In major cities, the number of people consuming radiation exceeds 100 million.

With more than 1 million offline stores, the total operating area of all participating offline stores is conservatively estimated at more than 120 square kilometers, equivalent to 580 national stadiums (the "Bird's Nest").

Supporting the broad scene of “new retail”, there is also China’s unique global logistics capability. The parcels produced by Tmall Double 11 are enough to smash one by one, more than the distance from the Earth to the Moon.

The weight of all double 11 parcels exceeds 2 billion kilograms, which is equivalent to the 7-year scale of the Beijing-Hangzhou Grand Canal, the most important "logistics" project in the Ming and Qing Dynasties.

The average transport distance of a parcel, that is, 300 km, the total transport distance of all parcels exceeds 200 billion kilometers, enough to circle more than 5 million circles around the earth.

Behind the "hands-on party" buy and buy, it is staggering payment data. The new peak per second payment - 256,000 pens / sec, behind the strong consumption dynamics, reflects Alibaba's strong technical level... Ant Financial also has more than 200 partners with more than 200 partners worldwide Businesses and users in countries and regions have built up global payment capabilities.

The Tmall Double 11 has become a huge system. Behind the 550 million happy consumers, it is a huge support staff driven by the Alibaba economy.

Shanghai Lujiazui, Aurora Building for Tmall double 11 calls

There are more than 65 million manufacturing industry workers behind the brands involved in Tmall Double 11; there are 120 million related employees in the wholesale and retail sectors; in addition to the 3 million express brothers, there are more than 10 million in China's logistics, warehousing and postal systems. Service support staff; count the small and medium-sized merchants on the Alibaba platform, the characteristic farmers, the technical support personnel who support the operation of the Alibaba system, and at least 220 million people directly or indirectly serve the Tmall Double 11 This accounts for 29% of the total employment population of 770 million in China.

If you count consumers (in fact, many double 11 security service personnel are consumers themselves), Tmall Double 11 will have at least 600 million people involved, which is equivalent to 43% of China's total population. This is a staggering one. The number.

The Tmall Double 11 has long since belonged to China. Among the 140,000 brands of Tmall Double 11, there are 60,000 overseas brands, from LVMH, Estee Lauder, SMCP and other global fashion luxury goods to Chilean cherries, Canadian Arctic shells, Malaysian bird's nest, Thai rice, etc. Specialties, covering all corners of the world, brands, businesses and farmers will deliver their products to Chinese consumers as quickly as possible through the opportunity of the Double 11.

In Southeast Asia, Lazada can reach 600 million consumer groups; AliExpress has more than 100 million overseas users, and in the United States, Europe and Australia, more and more offline stores are investing in the grand carnival of Tmall Double 11. The “Welcome to Alipay” logo is everywhere.

On the eve of Tmall Double 11, Sydney Seafood Market is welcome to use the Alipay logo

In the ninth year of development, Tmall Double 11 has already upgraded from "China phenomenon" to "global resonance". Just yesterday, a Dutch netizen even asked on Twitter: "Does China's double 11 and China's double 11 celebrated in the Netherlands?" Tmall double 11 has taken root in the European and American consumer culture, quietly becoming a global new Carnival. More and more European and American merchants are promoting this day for domestic consumers. The social media is also full of discussions on the Double 11 and sharing the information on premium promotions with the gangsters.

Although the final GMV number is shocking, for today's Tmall Double 11, the series behind the driving of the double 11 is the essence of its significance. Tmall Double 11 has become a great stage to showcase China's economic vitality and global economic power, and become the best display window for the concept and practice of “new retail”, becoming the world's largest commercial "super project". More importantly, Tmall Double 11 is showing us unprecedented social synergy in the history of human business, and the evolution path of commercial civilization is already in it.

Nine-Year Tmall Double 11 and China's Business Transformation

Tmall Double 11 has come to the ninth year, and the continuous growth of Tmall Double 11 is a milestone in the progress of Alibaba's economy and China's business.

2009: 52 million

2010: 936 million

2011: 3.36 billion

2012: 19.1 billion

2013: 36.2 billion

2014: 57.1 billion

2015: 91.2 billion

2016: 120.7 billion

2017...

The data witnessed the double 11 from a common big push at the turn of the autumn and winter, to the large shopping festival where consumers and businesses embraced, and then to the process of becoming a super-large commercial phenomenon of global resonance.

At the beginning of the birth of Tmall Double 11, its significance is mainly at the commercial level, which makes everyone feel the power of online trading, making the online shopping lifestyle more deeply rooted in people's hearts. From 2009 to 2011, from tens of millions to hundreds of millions to hundreds of billions, an order of magnitude more data per year is a footnote for China’s powerful consumer dynamism at the time, and for those of the spectators of the Double 11 Very direct stimulation.

Shanghai, customers participate in the big business district to participate in the Tmall double 11 catch gold cat activities

From 2012 to 2015, Tmall Double 11 entered the “Billion Era”. Tmall Double 11 is deeply insulted by the whole society and integrated into the lives of Chinese people. Tmall Double 11 of “Billion Era” has set a new benchmark for e-commerce in China and even the world. Brands have taken the initiative to join the wave of Double 11 and promoted deep interaction between consumers and manufacturers, opening up the transformation of China's retail industry. New window.

In 2016, along with the official introduction of Alibaba's “Five New” strategy, the significance of Tmall Double 11 has surpassed the consumer and retail sectors, becoming the largest testing ground for commercial and economic changes. Starting from the origin of retail, Tmall Double 11 boosts all of China's logistics, payment, technology and other commercial infrastructure upgrades. It is the "super project" of this era. If the hardware engineering such as the high-speed rail and the cross-sea bridge profoundly changed the physical appearance of the earth, then the “super engineering” of the soft power of the double 11 profoundly changed the commercial appearance of China and the world. Tmall "Double 11" super project, which brings together hundreds of millions of people to drive upgrades with consumption upgrades, and effectively link Alibaba's "five new" chains.

Today, we are concerned about Tmall Double 11, which is no longer just concerned with the data of retail transactions, but also the things behind the support of these data. The “Super Project” of Tmall Double 11 is already a symbol of Chinese business and the Chinese economy. Logistics, payment, technology, data, manufacturing, Alibaba economy activates and empowers partners around the world to build a new society of humanity. The template for the synergy between China and the United States is more indicative of the direction of China's economic transformation and global industrial transformation.

"Five new" strategy to build commercial infrastructure

Today, the Tmall Double 11 has penetrated into every corner of China. The breadth of social collaboration between Tmall and Double 11 has reached an unprecedented level. At this time, people are more concerned about the depth of this collaboration, and this multi-level, three-dimensional social synergy for China and the world. significance.

In 2016, Alibaba proposed a “five new” strategy including “new retail, new manufacturing, new finance, new technologies, new energy”. Tmall Double 11, is the systematic practice of Alibaba's "five new" strategy for the future.

"New Retail" is the total mobilization of China’s retail business power, with hundreds of thousands of brands, millions of offline stores, tens of millions of business practitioners, for hundreds of millions of consumers let's move. This year's double 11 coincides with Saturday, people see an unprecedented scale of online and offline deep integration, which depends on the Alibaba economy, the efficient assembly of China and even global business and economic resources.

Rookie and Rishun showcase large-scale logistics unmanned warehouses for the first time

"New retail" is the surface of this big gathering. The support of logistics and payment systems has made the “new retail” scenario a reality. All logistics companies and courier brothers in China are all operating for Tmall Double 11. While they are fully committed to all in, the most advanced intelligent logistics dispatching system in China and the world is fully operational. From warehouse to intelligent sorting, Tmall Double 11 is not only a product expo, but also an expo of logistics technology. The latest and most efficient logistics innovations are put into use in Tmall Double 11 and change everyone's logistics. Experience, the goal of "24-hour cargo through the country, 72-hour cargo to the world". Similarly, the payment system in China is also fully supporting the Tmall Double 11, the absolute peak of global non-cash payment, testing not only the data processing capabilities of financial institutions, but also all chains from merchants to Alipay to banks. The level of seamless convergence, the difficulty of achieving this synergy, not only in its size, but also in its accuracy.

If in the big 11 collaboration, retail is the surface, logistics and payment are the middle, then technology, data and manufacturing are the bottom layer that supports it. The reason why “new retail” is different from traditional retail is the deep integration of it and the Internet, and the massive data brought by this integration. Strong technical support force and data processing system is the driving force for the co-operation of the huge society of “Double Eleven” in the bottom layer. Alibaba is also constantly improving its technical strength and data processing capability in the test of Double 11 every year. Today, both technology platforms such as Alibaba, retailers and brand owners have taken Tmall Double 11 as an important opportunity for self-renewal. Based on this opportunity, they have expanded their data storage platforms to make Aliyun like this. Cloud services continue to grow; they optimize their technology architecture to improve operational efficiency; they conduct customized production and operations based on consumer data, drive product upgrades and adapt to high-end, personalized trends. In this sense, Tmall Double 11 mobilized the technology and production links of the whole society, and promoted the deep changes of China's manufacturing to China's creation with technology and data, and effectively promoted the agenda of China's economic transformation and upgrading and supply-side structural reform.

From retail to payment, logistics, to technology, data and manufacturing, Tmall's double 11-led collaboration is a complete future-oriented industrial upgrade, and it is building a complete future-oriented business foundation. Facilities and play a benchmark and drive value on a global scale.

Unprecedented global socialization

Throughout human history, the completion of every major project or the breakthrough of major technologies is a large-scale social synergy.