Tmall Double 11 Ninth Year: Unprecedented global socialization

Unprecedented global socialization

Throughout human history, the completion of every major project or the breakthrough of major technologies is a large-scale social synergy.During the Sui Dynasty, China built the Grand Canal from the north to Zhangzhou and the south to Hangzhou, the predecessor of the Beijing-Hangzhou Grand Canal today. Although Emperor Sui emperor built this canal, there are many considerations, but in fact objectively promoted the exchange of materials and personnel between the north and the south, which has a long-term impact on China's economic development and improvement of people's livelihood, and set the highest level of similar projects in ancient history of China and the world. Record. The construction of the north-south Grand Canal in the Sui Dynasty mobilized 5 million people of migrant workers for a total of 6 years. At that time, the population of the country was about 50 million. The people who were enlisted in this Grand Canal accounted for about one-tenth of the total population at that time. .

This shows the highest level of socialization and coordination in ancient times. To achieve such a large social synergy, a powerful centralized government is needed to make full use of the coercive power of the empire, occupying a large amount of human and material resources and effectively organizing it.

Entering the industrial society, the socialization of human beings has a new look. Focusing on the strengths of strength and seeking breakthroughs in key technologies with strategic value has become an important form of large-scale socialization coordination in this period. Typical examples are the "Manhattan Plan" and the "Apollo Plan". The "Manhattan Plan" was a plan for the United States to secretly develop nuclear weapons during World War II. At that time, the total cost was 1.89 billion U.S. dollars, equivalent to more than 25 billion U.S. dollars now, and at least 600,000 people were mobilized. Later, in order to join the Soviet Union on the moon landing. The competitive "Apollo program" cost more. As of 1973, the total cost was 19.408 billion US dollars, equivalent to nearly 170 billion US dollars now, involving more than 20,000 enterprises, and the number of mobilized personnel is conservatively estimated to exceed 400,000.

Compared with the ancient socialization, the socialization of the industrial era has new features. Nuclear weapons and moon landings require a very high level of technology, which imposes extremely fine requirements on social division of labor. Large-scale social coordination requires a strong control center for overall control and guarantee of each process. Methodical and accurate. The US government is the master console of this huge collaborative industrialization line. The precise management and control is the basic guarantee for these great synergies.

The socialization and synergy brought by the Tmall Double 11 reflects the new features. The time before and after Tmall 11 is not long, but its scale of social resources is far greater than the previous large-scale synergies. The population of Tmall double 11 mobilized in China reached 600 million, accounting for 43% of China's total population. This proportion is 4.3 times that of the Sui Dynasty Grand Canal builders; the GMV of Tmall Double 11 is expected to break through 200 in 2017. Billions of dollars, which is close to the average annual US investment in the plan during the Apollo program. The Tmall Double 11 was launched by Alibaba. The company has only 50,000 employees, and the population participating in the Tmall Double 11 is more than 10,000 times the number of Alibaba employees.

This is the great socialization of the 21st century. It is also based on social division of labor, but it does not have a power as the backbone. Alibaba provides a platform for open access to all business elements of the whole society, such as brands, offline retailers, logistics and payment systems, and provides sufficient technical and data protection for this platform. This platform is not centralized. It does not have a large command center to carry out precise planning, but to open the market to make this platform operate spontaneously and efficiently.

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In the past, the great synergy of socialization was to "make everyone a thing", socialization and synergy, individuals and even enterprises, but only a tool under the huge goal; and the new socialization synergy of Tmall double 11 is "the people of the people." "One body", the individuals and enterprises involved in this are the owners of the synergy itself, together they created this socialization and directly share the dividend brought by this synergy. The great socialization of the past can usually only be initiated by sovereign states and mobilize resources mainly within a single sovereign state or among its political and military allies. The socialization of the 21st century is often initiated by enterprises and effectively activates the world. Resources, if the previous big synergy is more for the country to become the winner in the global competition, then the big synergy of the Tmall double 11 is to achieve a win-win situation for the economic activists and consumers around the world, which also fits The Chinese government's forward-looking proposition for the future - building a community of human destiny.

Tmall Double 11 has become a model for promoting the "globalization" process with commercial power and helping all human beings to share the fruits of globalization. This is a new type of socialization synergy in the 21st century. It is far more than the Sui Dynasty's North-South Grand Canal, the US Manhattan Project, etc., and it shows the new possibilities of human collaboration. It does not rely on a powerful power center to dispatch. It does not need to possess substantial resources. It is initiated by Alibaba and all parties involved in the Alibaba platform act consciously. This big synergy "combined with the people", each participating individual and organization is the master of this big synergy, they create on the platform and share the dividend brought by Tmall Double 11.

A fulcrum detonates global resonance

From agricultural civilization to industrial civilization to information civilization, the evolution of human civilization has made the way of great synergy of human society constantly iteratively updated.

In the 21st century, information asymmetry has been eliminated to the utmost extent. The development of communication and the universal access of the Internet have greatly shortened people's time and space. The progress of human society is based on the accumulation of experience in past science and technology and management models, the unprecedented speed of information transmission, and the faster accumulation of human experience, which makes the progress of human society faster and faster. .

The great synergy of socialization in the information age does not necessarily require a grand top-level design. It is often a technological breakthrough or model innovation of a company, just like a stone that flows to the calm water, and it is a circle of ripples around the world.

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In the past two or three decades, the technological innovation of leading companies has led to the linkage of global technological and commercial forces and the continuous advancement of human society. At the end of the 20th century, Microsoft broke the old DOS system with the Windows operating system, greatly reducing the threshold for the use of personal computers, directly pushing the world into the PC era. Windows is just a platform, but based on this platform, PC hardware is constantly updated. PC software has sprung up, office, social, gaming, e-commerce, and various business opportunities have gradually emerged. Microsoft is not a large and comprehensive company. It does not cover all aspects of the PC. However, it has actively pursued its own breakthroughs in all aspects of the society that highly refines the division of labor with a breakthrough in technology.

At the beginning of the 21st century, the smartphone revolution led by Apple directly promoted the world's upgrade from the PC Internet era to the mobile Internet era. With the highly developed mobile communication technology, the world has become more flat in the sense of information. Whether it is software or hardware, the threshold for entrepreneurship is unprecedentedly reduced. As long as you are creative and technical, you can be in any corner of the world. Participate in the creation, iteration and renewal of the mobile Internet world. In fact, every update of the iPhone is a large-scale social collaboration. All online and offline retail channels around the world are waiting for it. All iOS developers are upgrading their versions to adapt to the new one. iPhone, this is not the result of Apple's leadership or planning, but the conscious action of all relevant parties under the new industrial ecology.

If Microsoft and Apple are pushing for a global technology-oriented collaboration, the Tmall Double 11 is the best example of a global effort to drive global collaboration. Tmall double 11 is backed by the Alibaba economy. This is a large economy without borders. Any industry can embrace the Ali economy. Any country or region can access the Ali economy. 11 In this grand context, we can see product innovation, business model innovation, and technical support upgrades. Every year, the Tmall Double 11 is different from the previous year. Every year, new things grow geometrically, becoming the most concentrated display of business innovation in China and the world.

Future business China program

Tmall Double 11 is a social synergy throughout China and the world. The origin of this big synergy is simple: to create a holiday for global consumers, today it has done it and is farther than the original idea.

Tmall Double 11 is the world's largest shopping carnival. The trading volume of Tmall Double 11 on the day exceeds the GDP of Guangzhou for one month; if the participant of Tmall Double 11 is counted as a country, it is the third largest country in the world after China and India. What it drives is not only the transaction itself, but the desire and enthusiasm of China and the world for consumption upgrading.

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Tmall Double 11 is the world's largest online fair. There may be a lot of users who are not on the double 11 this day, but they just open the Tmall app, browse the Taobao page, or walk into Yintai, Bailian or any Tmall store, even if it is just a Window Shopping. (Window shopping) What they see is also the most cutting-edge vane of global business. No other moment is like the Tmall Double 11, whether it is online or offline, whether it is a brand or a retailer, it will make every effort to present consumers with the latest, best products and the most intimate service and experience. In this sense, the double 11 is a festival that not only makes people "buy high" but also makes people "slow".

Tmall Double 11 is the world's largest commercial "super project." This project is a mobilization of all of China's commercial infrastructure, and it is a stress test for them. From logistics and payment to data protection, Tmall Double 11 continues to challenge the new record of Chinese business and constantly push the limits of Chinese business services. "Tmall Double 11" is a general test of China's commercial capabilities, and the commercial support capability of the "Double 11" super project is serving the Chinese economy every day, helping the supply-side structural reform and economic transformation and upgrading. The wave of the times.

Tmall Double 11 is also the world's largest commercial resonance. From online to offline, from domestic to cross-border, from B-to-C, the Double 11 covers all business forms in the world and provides a complete set of future-oriented business progress "China Programs". On the day of the cat double 11 to the ninth year, participation in the double 11 has become the conscious of merchants, consumers and all service providers, they do not have to ask themselves why they want to embrace the double 11, "Why not?", it is already the most in the global business puzzle The gorgeous piece, which serves the present, is more driving the future. This year’s Double 11 coincides with the opening of the APEC Leaders’ Summit. The political leaders’ interaction and the global synergy of the business community are directed towards the new globalization process of the 21st century, a process that will make life for all of humanity. Better.

Tmall Double 11 is a global collaboration, which is a big synergy for the future. It not only displays the updated products, but also the energy of commercial society mobilization. It is not just a "new retail" model of deep integration of online and offline, not just a more open and universalized globalization. It also demonstrates future-oriented business philosophy and values: economic empowerment, social cooperation, high-speed iteration, and big data protection. In the past, business was alienated to a certain extent. It paid too much attention to competition. It over-focused on the game. In the 21st century, Tmall double 11 allowed business to return to its origin, and business based on the symbiosis of the whole chain, pursuing a win-win situation in the whole chain. You and I are not the ones that you win and lose, but the real win-win positive and negative game. This is the Chinese interpretation of Tmall Double 11, and it is Alibaba's China program for the future of the business.