Tmall Genie Allows You to Grab the Red Envelopes by Mouth

Red envelopes have always been the most important part of social etiquette in China. Important festivals, communication between friends and family, red envelopes are essential. With the launch of online red envelopes in mobile applications such as Alipay, WeChat, and nails, it not only quickly replaced paper red envelopes, but also became one of the main means of merchant marketing. Of course, the online red envelope is also constantly iterating. Since last year, the voice red envelope has appeared publicly. The WeChat, QQ and other applications have also pushed the voice password red envelope on the smartphone, but unfortunately it has not caused much interest to users. This is because the voice interaction on the smartphone is less efficient than the touch interaction, which is far less direct than a touch.

There are always exceptions. In this year's double 11 period, the voice red envelope launched by Tmall Genie has become ""a hit"" and has become a phenomenon-level event in red envelope marketing. Different from the previous methods of ""demolition"" red packets, ""shake"" red packets, etc., this year's Tmall double 11 red packets ""work"" is completely ""contracted"" by Tmall.

Tmall Genie pushes the voice red envelope, full of creativity and fullness

During this year's double 11 period, Tmall Genie launched the ""red envelope alarm clock"" function. Users who have the Tmall Genie can set the Tmall Genie red envelope alarm clock by saying ""Tmall Genie, I want red envelope"", and you can open the game all day. From November 8th, at 11 o'clock, 13 o'clock, 15 o'clock, 19 o'clock, and 21 o'clock every day, the Tmall Genie will issue a red envelope on time, and the cash red envelope that can be grabbed can reach up to 11,11 yuan. And the Tmall Genie user has to do just ""move the mouth"", you can put the red envelope into the bag.

In addition, during the 11th evening of the Tmall Double 11 on the evening of November 10th, “One Calling Wan Ying Voice Red Rain” is a big innovation. The host said ""Tmall Genie"" in the live broadcast, all the booted Tmall Genies were awakened, and automatically opened the red envelope for the host who was watching the party.

Once launched, the Tmall Genie voice red envelope set off a discussion boom in social media. On Weibo, the Tmall Genie was even hailed as a “Double 11 Red Packet Artifact”. Compared with the traditional red bag gameplay, the gameplay of the Tmall Genie voice red envelope can be described as a real ""do not move"", and the red mouth is robbed. It not only allows many Tmall Genie users to experience an innovative scene application of voice interaction, but also realizes the cross-border red envelope game between different devices and the cloud. It can be said that the Tmall Genie has passed the innovative voice red envelope marketing, so that all users enjoy the surprise brought by the new technology, but also feel the full care from the Tmall Genie.

Red envelope marketing plays a new height, users ""grab"" into the era of voice interaction

Taking advantage of the double 11, the Tmall Genie voice red envelope for the first time to achieve cross-device, cross-platform, full-time coverage and interactive innovative gameplay, the red envelope marketing played a new height. With the most sincere ""welfare"", through the ""favorite"" marketing, the Tmall Genie voice red envelope blasts the double 11 behind the hidden three deep meaning.

First, ""activate"" the Tmall Wizard to increase user interaction. As of September 2018, the data shows that Tmall Genie has access to more than 200 IoT platforms, supporting more than 70 million device connections. Tmall Genie voice purchase access to Ali's e-commerce commodity library, access to a large number of audio content resources such as songs, news, cross talk, audio books, children's stories, as well as weather, surrounding inquiries and other life services. This amount of content and services is worth creating, and requires the Tmall Wizard and the user to maintain high-frequency interaction. The emergence of the voice red envelope precisely meets this requirement. It not only ""activates"" the Tmall Genie in a short period of time. In the long run, it allows the user to feel the care of the Tmall Genie to the old user and surprise the old user. Feeling and pride.

Second, it encourages users to accept voice interactions and encourages users to explore more interesting application scenarios. Habits need to be cultivated, and the same is true for the user's voice interaction habits. With the advent of voice red packets, the “welfare” drive will enable many users to experience the “magic” of voice interaction and plant seeds of innovation in their hearts. For example, since the Tmall Genie can help us grab the red envelope, can it help us collect Alipay energy? Can we help us to order the purchase of the goods directly? Of course, these working Tmall Wizards can be completed, and more and more interesting applications need to be explored by the users themselves.

Finally, to cater to the trend of technological change, let users ""grab"" into the era of voice interaction. Before 2014, the red envelope was still a paper existence; after 2014, with the launch of the “red envelope” function by WeChat and Alipay, the red envelope realized the change from the real world to the online virtual world. The main driving force behind this change is the online red envelope. Nowadays, Tmall Genie launches “voice red envelope”. In 2018, it may become a node of touch interaction to voice interaction change, allowing users to “grab” into the era of voice interaction in fun and fun.

Smart speakers are now popular, and the value of future voice interactions can be expected

With the development of artificial intelligence technology, more and more intelligent products appear around us. According to the report of China's smart speaker market in the third quarter of 2018 released by the world's authoritative market research organization Canalys, the shipment of smart speakers in the Chinese market reached 5.8 million units, an increase of 1.0% from the previous month. Among them, Ali's Tmall Genie shipped 2.2 million units, ranking first, and Xiao Ai's shipments were 1.9 million units, ranking second. Baidu's smart speaker shipments were 1 million units, ranking third. Smart speakers have become another popular intelligent hardware.

The popularity of smart speakers is enabling more and more users to experience the convenience of voice interaction. From music players, alarm clocks to calculators, small secretaries, to babysitters, family butlers, smart speakers are playing an increasingly important role in our home life. The iterative upgrade of technology and the continuous enrichment of application services, intelligent speakers can always bring us unexpected surprises.

I have always believed that the popularity of voice interaction is tantamount to the human upright walking, the reason why it is the future, because it is most likely to ""liberate"" our hands again. The ""voice red envelope"" of the Tmall Genie, perhaps only after many years, we realized that it is the ""Apple"" that lie on our head.