Tmall Genie Becomes the New Goods for the Spring Festival in Rural Areas

Two weeks before the Spring Festival, the rural Taobao service station in Xiapu County, Ningde, Fujian Province has been busy. Every household in the village began to prepare for the new year's goods. The business of the village Xiao Er is also very busy. ""There are a lot of electronic products bought this year. We started here at the 13th New Year Festival and have sold thousands of Tmall Genies."" Xiapu County rural Taobao County Xiao Er told reporters that it is now popular to add some ""technical new year"" to the family, ""price is not expensive, children like it, but also catch up with the trend of artificial intelligence high-tech.""

According to the data provided by Alibaba A.I. Labs, on the opening day of the New Year's Day on January 13, the volume of Tmall Genie from rural areas increased by more than 400 times, and there were 9 districts and counties with sales exceeding 1,000 units, of which Fujian Province Xiapu County became the county with the most purchases of "AI New Year" with 5,324 units. Raoping County, Chaozhou City, Guangdong Province sold 1,637 Tmall Genies and became the third "AI County" in the country.

Selling more than a thousand Tmall Genies in a small town in Guangdong one day is very ""artificial intelligence""

Chen Lijuan, head of Alibaba AI labs at the Alibaba headquarters in Hangzhou, Zhejiang, also noticed this peculiar phenomenon: the performance of rural Taobao is extremely bright, and the intelligent speaker with artificial intelligence and voice dialogue as the core selling point has become a hot sale this year in rural areas. ""New Year's goods"", Xiapu County, Ningde City, Fujian Province, became the county with the largest number of Tmall elves in the country. On the 13th, the rural Taobao service station in Xiapu County sold 5,324 Tmall elves, and "AI New Year" became the new trend of the country. .

What she did not think is that Xiapu County is not the only county that sells Tmall Genie. Raoping County, Chaozhou City, Guangdong Province, also sold 1,637 Tmall Genies in one day, becoming the third-ranked ""AI"" in the country. In the county, there are nine counties in the country. As the Spring Festival approaches, this figure is expected to continue to rise. The purchase of technology and new year goods has become a new trend in rural consumption.

The feeling of the village Xiao Er is more intuitive. Li Bin, a small village in the rural Taobao service station of Hehe Township, Xinxiang County, Henan Province, said: ""There was a big sister who bought a Tmall Genie in the first two days and took a square dance. The ability to 'take goods' is more powerful than me. A dozen big sisters have placed orders on my side. I originally had one for my son. I bought a child who was going to give a relative to the family.

From chicken and duck fish to artificial intelligence new year ""transformation"" to reflect consumption upgrade

According to data released by the Ministry of Commerce, in the first three quarters of 2018, the national retail sales of rural consumer goods increased by 10.4% year-on-year, which was higher than the national and urban growth rate. The demand of rural consumers for consumer quality products such as fashion quality and green intelligence continued. increase. In recent years, digital electronic products have also become the ""big part"" of people's purchases in the Spring Festival, and smart hardware has also become a new ""new year net.""

For the team of the Tmall Genie, the impact of the ""New Year Net"" is particularly obvious. In addition to the surge in orders from rural areas, another surprise came from a new product that was "low-key listing" but unexpectedly out of stock. On January 13th, the first Tmall Genie with screen was sold on the New Year's Day. The 699-yuan smart-screen home assistant with a screen price only prepared 5,000 units for ""public testing."" However, to everyone's surprise, in a dozen hours, 5,000 units were sold out.

Du Haitao, product director of Alibaba A.I. Labs, analyzed that the "New Year’s goods" represented by Tmall Genie is popular, which means that under the trend of consumption upgrading, people put forward higher requirements for "New Year’s goods". Universality, so that the elderly and children who are not familiar with digital products should be able to use and love. Secondly, there are gift attributes in the new year, and there are certain requirements in the price/performance ratio. Like the new mobile phone, the high-priced electronic is unlikely to become a new year. The Tmall Genie precisely meets these two conditions, and more importantly, it satisfies the needs of people's consumption upgrades and the improvement of family intelligence.""