Tmall Genie Launches New Shopping Way - Voice Shopping

Recently, the smart speaker Tmall Genie announced a new upgrade of the shopping section. From October 25th, it has set up a special 11-day special good deal, co-marketing with 16 brands, and cooperate with 10,000 offline stores including Sichuan Telecom. Joint promotion is launched to help users open the buy, buy and buy model.

At the same time, the Tmall Genie also announced the radio version of ""what is worth buying"" - ""explosive money list radio"" will also be on the platform on November 1st, hundreds of gold guides recommend the selection of good things for users in the program, and Based on the optimized and upgraded ""I want to buy"" voice search function, users who intend to purchase will no longer need to go to other platforms to search. It can be directly reported on the speaker side. This shopping section upgrade is a series of actions of the Tmall Genie on the eve of the double 11 First, the goal is to provide a new and intelligent lifestyle in cooperation with the brand through intelligent service for the precise crowd in the voice purchase market.

Tmall Genie has just announced the launch of multiple events with TCL, Oaks, Midea, Kimberly-Clark, Colgate, Spring and Summer, and dozens of TOP brands in the field of smart appliances.

Brands including Philips, Wyeth, and Baique Ling are working with Tmall Genie to launch exclusive customization skills, such as the Wyeth Parenting Knowledge section by the specific awakening word “Breast Care Institute”; the “Brushing Songs” by Philips By ""Kai Kai / Beibei, I want to brush my teeth"" to call out the Oral B brand spokesperson Wang Kai, Zhu Zhengting exclusive voice and so on. In addition, there are 45 brands of Tmall Genie joint custom set according to the ""2018 Voice Shopping Consumer Report"" released by Voicebot.ai and Voysis, voice shopping is expected to become the third important shopping channel in addition to physical shopping, online shopping. . The report predicts that by 2022, voice shopping will account for $40 billion in US consumer spending.

A recent survey by US market research firm eMarketer found that 36% of US consumers prefer to use a home assistant like Amazon Echo for shopping. It can be seen that current consumers are turning to the voice interface for product discovery, shopping comparison and purchase.

As the first intelligent speaker brand in China and the third in the world, Tmall Genie has become one of the most popular AI smart products in the domestic smart home market, with a wide range of users and potential consumers.

This series of brand cooperation around the Double 11 has also become an important attempt of the Tmall Genie in the voice shopping market. In cooperation with Tmall Genie, the brand effectively transmits brand value and product information through smart devices as a port through various means; while Tmall Genie cooperates to popularize new consumption habits to users and further open the voice shopping market.

More importantly, through this optimization “I want to buy” voice search function, in the future users can simply say “I want to buy” to search for and purchase target products, and through the integration of key keywords, Tmall Genie can also The back-to-back Ali e-commerce ecosystem is closely integrated.

In the future, Tmall will continue to deepen the voice shopping market through brand cooperation and functional upgrades, and work together with the industry to enhance the user's voice shopping experience and accelerate the promotion of voice purchase as an important daily shopping channel.