Tmall Genie Together with over 400 Appliances to Lead the Smart Upgrade of the Home

People have always had constant imaginations about their future lives, and life is more convenient through the Internet of Things.

During the Tmall Double 11 Carnival this year, the Tmall Genie IoT team has handed over an excellent transcript. Tmall's smart eco products have won 28 first prizes in all categories, and they have won a total victory. Among them, the number of connectable devices reached 75 million, cooperated with nearly 400 home appliance brands, and opened 300 IoT platforms.

The concept of smart home has been born in China for a long time. The products with the name of “smart” are in the market, but the price is high and the threshold of product use is high. At first, only a few first-tier urban elites were able to try and users. Most of the miserable, unsmooth experience makes consumers feel the convenience of intelligence.

Until the advent of the Internet of Things era, smart homes really ushered in the ""smart age"", driving the popularization of high-tech products is no longer a small part of the first-tier city elite or technology geeks, Alibaba quickly through the platform properties Cost-effective, a wide variety, multi-brand smart products are popular.

At the same time, Tmall Genie benefits from the huge consumption big data under the Ali ecosystem, achieving precise insights into consumer demand, allowing Tmall smart home eco-products to sink to ordinary families with high requirements for life brands, breaking barriers and realizing National smart home consumption.

As smart home consumption is deeply rooted in people's hearts, smart home products are gradually expanding from smart home appliances such as smart home appliances and smart lighting to richer and more perfect scenes. The whole scenes of family life like smart sleep and smart dining are gradually covered. Smart life is within reach, from the original living room to the bedroom, kitchen, even the bathroom, balcony and other scenes. The Tmall Genie makes everyone in the family, whether it is the elderly or children, begin to enjoy the convenience of smart home.

However, the construction of scene-based intelligent eco-products is indispensable for the interconnection of products within the family. Relying on the artificial intelligence and Internet of Things technology capabilities under the Ali Ecology, Tmall Genie can not only do self-developed products, but also maintain an open attitude, in the form of joint customized models, the voice interaction of Tmall Genie, artificial intelligence technology, etc. Encourage the cooperation of the brand, even in the capital, sales level to carry out all-round cooperation, and ultimately achieve brand win-win. This model of open cooperation with outstanding brands in the industry has also enabled the Tmall Genie IoT to achieve leading industry achievements during the Double 11 period.

During the Tmall Double 11 this year, only the Tmall platform, Tmall Genie IoT products sold far more than the second place, in a variety of industries, a variety of different categories fully bloom, becoming the super winner in the IoT field in the double 11 battle.

At this point, Tmall Genie has continuously enriched and perfected the Tmall Eco-Product Matrix by holding numerous outstanding brands in the industry to form a complete smart home ecology and further consolidate its industry leadership in the IoT field. I believe that in the near future, Tmall Genie will join hands with more brands to welcome the outbreak of the IoT industry.