To activate the marketing of local websites with derivative products

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With the increasing popularity of the network, the website as a media of publicity more and more businesses, including government, schools and various associations, individuals recognized. The fast, low cost of the website is the biggest advantage as the media of propaganda. The vast majority of users are also increasingly inclined to query the Web for relevant information, especially local information, including news, shopping, leasing, making friends and so on, which provides the necessary reasons for the existence of the local website (except the Government portal).

According to the author understand, the current Non-governmental portal sites include: Personal sites (similar to blogs), business sites, 114 of information types of websites (similar to the Yellow pages), information (such as home economics, tutoring, housing rental or second-hand house transactions, etc.), friends (chat room). But many local websites if attracts more popularity, brings more traffic, until enhances the website the popularity, achieves the propaganda goal, this is each stationmaster must consider the question. In particular, the smaller the place, not well-known, the site's attractiveness is basically proportional to the. I try to use the two years of experience in building a station to communicate with you, the wrong place please criticize the evidence.

For example, the most successful website I have done is: Chongqing Wulong animation Training Network. From the title of the website, the discerning eye knows that this website is established for a Wulong animation training organization. Single from the site's title as well as the set of keywords, we all know as a local site, Baidu, Google in addition to its own (such as Baidu Encyclopedia, know, etc.) as well as the government portal category of interest, other sites seem too friendly. But my site from Baidu, Google officially included beginning, every day basically keep 2000 of independent IP traffic. This makes as only 400,000 of the population, but also the state-level impoverished counties, netizens only in the county accounted for the majority of small county Wulong, this is definitely a big harvest. This site and the Wulong Maple Forest Skills Training School has brought a great benefit, through our survey of the students, the school's popularity is mostly from the website publicity.

Here, I would also like to tell you that the success of this station experience, in a nutshell is: to the Web site Derivative Activation Marketing publicity. In other words, I specifically set up this site with a "Wulong" name matching the column, that is, "tourism" plate. Wulong is the world's natural heritage conservation, tourism resources are quite rich. As a then, my site on the use of local advantage resources to play a "travel card", which refers to the "website derivative." In this column, I placed all the media coverage of Wulong, focusing on the travel information. The next step is to wait for the spider to crawl, so far, the site on the "Wulong" as the keyword page has been Baidu has been collecting more than 2000.

I have to say now that the need to use this method, whether locals or outsiders, want to know a place where he always searches for a particular message. Skillfully borrow these local fame to activate marketing propaganda may also be a Ii Penrau thing.

The above experience is a personal word, I believe your means more brilliant than me, but also hope to give you some inspiration.

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