To actively promote the construction of e-commerce platform
Source: Internet
Author: User
KeywordsE-commerce Platform
From Taobao Cat last year, "Double 11" of the astonishing turnover, to pay treasure announced the individual annual bill one after another astronomical, E-commerce is undoubtedly the current one of the important areas of attracting consumer funds. The author thinks that under the background that the interest rate marketization is gradually approaching, the big electronic commerce will play a great role in promoting the diversified development strategy of the Bank and the sustainable development of the main business. Therefore, the Bank should actively promote the construction of E-commerce platform, and do the following four basic work:
First, we must ensure that E-commerce platform is safe and efficient. Security is the first issue of E-commerce, the bank into the E-commerce market, the first thing to solve is the security problem, we must focus on resources and strength, develop and design a safe and efficient e-commerce platform, and establish a complete set of risk control system for customers to build a safe, stable, honest and efficient trading environment.
Second, increase publicity efforts to attract the expansion of customer groups. In the current Taobao, Jing-dong, day Consumer-to-consumer, the development of business platform is increasingly mature, the bank into the E-commerce market, you can use a wide range of outlets, customers and other resources to promote the advantages of the resource, you can also set up E-commerce experience areas in business outlets, in business negotiations with customers recommended to enter E-commerce platform. At the same time, in order to attract enterprises and customers to enter the E-commerce platform, the bank should conduct a detailed investigation of the enterprise, do a good job qualification audit, control the risk from the source, improve the quality of the settled enterprise, for the enterprises can give certain concessions to reduce the cost of enterprises to attract enterprises.
Third, provide more comprehensive, professional service and maintenance. Bank E-commerce platform not only to provide payment settlement, transfer, financing and other traditional services, but also to use a wide range of network distribution, the advantages of many human resources to help deal with both parties to solve the after-sale problems. The Customer Manager of the bank network is not only responsible for the role of the product investigator, when the transaction on the platform is in dispute, the account manager will also run the business investigation to solve the problem and act as the mediator of both sides of the transaction. The bank should make full use of the rich enterprise information and enterprise platform transaction information accumulated by traditional credit business to provide efficient service for enterprise customers to carry out platform transaction.
Finally, establish and perfect the communication mechanism. To enter the electronic commerce market is a huge systematic project, the bank must establish the supporting system and the innovation operation mechanism, effectively joins the electronic commerce platform each link work.
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