To analyze website operation from the perspective of user experience

Source: Internet
Author: User
Keywords User Experience

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As the saying goes, "the people who have the hearts and minds of the world" webmaster friends in the operation of their own website should always remember this, if your site SEO optimization do good, advertising also do a good job, but if there is no good user experience, the end will only be a quick click on the top right corner of the "close" button that moment, If your site can not keep users, that is equivalent to doing and did not make no difference, because the site is ultimately to let others see, and not to the owners of their own comfort, of course, if your site belongs to the legendary garbage station, specifically used to brush ads can be ignored.

Verify how much your site user experience is the easiest way is to send your site to your friends, preferably the ordinary netizens, rather than those professional people such as (designers, programmers) and so on, because your site is ultimately oriented to the people are ordinary netizens, Next you can through the flow statistics tool inside the "Stay Time" and "browsing depth" function, do a statistical data, then can be based on these data to evaluate, after two points of investigation and analysis, if your site user experience is not high, the reasons are manifold, I will enumerate some common reasons for reference:

One, the page loading speed is too slow

If your site is too slow to load, especially those who need more than 7-8 seconds to open the site, the general user's point of view to consider, especially those from search engines to find your site, most people will not wait. Instead, it chooses to close immediately. In response to this problem, I think you can check your Web site server bandwidth adequacy, and the server's configuration to meet the daily demand for your site, you can also detect the code of your site (Javascript, asp/asp.net/php, such as dynamic language code) is robust; Site image size is compressed processing, Web page file size is reasonable, such as a series of factors to be checked.

Second, the interface design is too ugly

"People rely on clothes and horses by saddle" in real life people tend to use this to measure some people or things, the same is true on the Internet, if your website design is too ugly, will give visitors leave some bad impression, before very hot "most cattle government website" is an obvious example, I think most of the webmaster friends are biased technology or partial business this piece, the design may be a little bit behind, I am a clear example, but it does not matter, we will not be able to invite people, on those task network to spend some money to find a design of the individual, or through other ways to find a professional design of the graphic.

Third, the advertisement emission unreasonable

Webmaster Friends A series of efforts and pay, the ultimate goal is to rely on the site for revenue, I think most of the site's revenue source is advertising. Everything has pros and cons, if your advertising too much, or emissions unreasonable, when you get the source of the economy, in fact, is also in the test of the patience of the browser, the special emphasis is the window, the author of a few years ago in a marketing company to work, the company did a survey, basically 10 people have 9 people dislike window ads, I think you webmaster on someone else's website if there is a window you should also be very disgusted with it. There are other types of advertising I do not enumerate, such as floating ads, the lower right corner imitation QQ messages, and so on.

Four, deceive the visitor

Deception is the most difficult to accept, where I will specifically point out that the download station, including the well-known domestic download station is so, I do not write the name of those sites, a software or data download page, there are a bunch of deceptive viewers of the advertising picture, and the picture title is written in the right way, such as what "Telecom Download", "Netcom Download", "Click this high-speed download" and so on, don't say ordinary viewers, take me this network age older net worm, all the occasional strokes, click on those pictures found downloaded things are not software introduced inside the software, but some advertisers to provide software. Warm tip: Deceive your users once, they are innocent loaded with those software, to bring you some benefits, but it is also possible that you lost a user at the same time.

Webmaster friends always have to understand a truth "if you regard the site as your own child, then the user is your child's food and clothing parents", temporarily write so much, now has 5 o'clock in the morning, tomorrow has to work, these are my personal views, write the bad place, please forgive me, this article by the Shenzhen website Construction Company ( http://www.flagwind.com) Original, forwarding time please do not delete the original author copyright information, thank you!

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